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Shyam Gopinath

Indiana University - Kelley School of Business - Department of Marketing

Assistant Professor of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

  • Indiana University - Kelley School of Business - Department of Marketing

SCHOLARLY PAPERS

6

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Top 40,029

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3,148

TOTAL CITATIONS
Rank 12,601

SSRN RANKINGS

Top 12,601

in Total Papers Citations

91

Scholarly Papers (6)

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1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
Pradeep K. Chintagunta, Shyam Gopinath and Sriram Venkataraman
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 1,499 (31,464)
Citation 75

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Shyam Gopinath, Pradeep K. Chintagunta and Sriram Venkataraman
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina - Chapel Hill, Kenan-Flagler Business School
Downloads 672 (96,615)
Citation 10

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

History Matters: The Impact of Online Customer Reviews Across Product Generations

Management Science, Forthcoming, Kelley School of Business Research Paper No. 2021-29
Number of pages: 48 Posted: 17 May 2021
Linyi Li, Shyam Gopinath and Stephen Carson
Singapore Management University - Lee Kong Chian School of Business, Indiana University - Kelley School of Business - Department of Marketing and University of Utah - Department of Marketing
Downloads 490 (144,435)
Citation 3

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online customer reviews, product generations, uncertainty, complementarity, substitution, endogeneity, instrumental variables

4.

Are Revived Customers as Good as New?

Number of pages: 37 Posted: 12 Mar 2009 Last Revised: 25 May 2016
Shyam Gopinath, Robert Blattberg and Edward Malthouse
Indiana University - Kelley School of Business - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Northwestern University
Downloads 310 (243,428)
Citation 2

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Pareto/NBD Model, Hierarchical Bayes, Purchase Rate, Revived Customer, Habitual Behavior, Non-contractual Setting

5.

Investigating the Role of Online WOM Content and Sender-Receiver Similarity in Social Learning

Number of pages: 36 Posted: 24 Jul 2020 Last Revised: 27 Jul 2022
Shyam Gopinath, Jeffrey Shulman, Yuxin Chen and Lakshman Krishnamurthi
Indiana University - Kelley School of Business - Department of Marketing, University of Washington - Michael G. Foster School of Business, New York University (NYU) - New York University (NYU), Shanghai and Northwestern University
Downloads 177 (426,635)
Citation 1

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online WOM content, information focus, satisfaction focus, preference correlation, consumer uncertainty, game theory

6.

Spatial Proximity, Consumer Online Purchase and Platform Marketing Strategies

Posted: 17 Oct 2023
Meng Ji, Jingcun Cao, Shyam Gopinath and Shibo Li
Kelley School of Business, Indiana University, The University of Hong Kong, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business

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spatial proximity, online retail operations, social identity theory, consumer purchase