Shyam Gopinath

Indiana University - Kelley School of Business - Department of Marketing

Assistant Professor of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

SCHOLARLY PAPERS

3

DOWNLOADS
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Top 27,049

in Total Papers Downloads

1,670

SSRN RANKINGS

Top 20,907

in Total Papers Citations

14

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Scholarly Papers (3)

1.

The Effects of Online User Reviews on Movie Box-Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Chicago Booth School of Business Research Paper No. 09-09
Number of pages: 34 Posted: 23 Jan 2009 Last Revised: 01 Mar 2010
University of Chicago, Indiana University - Kelley School of Business - Department of Marketing and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 969 (22,173)

Abstract:

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Online Word of Mouth, Sequential New Product Release, Endogeneity, Instrumental Variables, Generalized Method of Moments, Motion Pictures

2.

Blogs, Advertising and Local-Market Movie Box-Office Performance

Number of pages: 35 Posted: 22 Sep 2010 Last Revised: 10 Aug 2014
Indiana University - Kelley School of Business - Department of Marketing, University of Chicago and University of North Carolina (UNC) at Chapel Hill - Kenan-Flagler Business School
Downloads 480 (57,200)

Abstract:

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consumer generated media, social media, online word of mouth, blogs, advertising, motion pictures, endogeneity, instrumental variables

3.

Are Revived Customers as Good as New?

Number of pages: 37 Posted: 12 Mar 2009 Last Revised: 25 May 2016
Shyam Gopinath, Robert Blattberg and Edward Malthouse
Indiana University - Kelley School of Business - Department of Marketing, Carnegie Mellon University - David A. Tepper School of Business and Northwestern University
Downloads 221 (135,653)

Abstract:

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Pareto/NBD Model, Hierarchical Bayes, Purchase Rate, Revived Customer, Habitual Behavior, Non-contractual Setting