Johny K. Johansson

Georgetown University

McCrane/Shaker Professor of International Business and Marketing

Washington, DC 20057

United States

Georgetown University - Department of Marketing

Washington, DC 20057

United States

SCHOLARLY PAPERS

4

DOWNLOADS

9

CITATIONS
Rank 33,132

SSRN RANKINGS

Top 33,132

in Total Papers Citations

6

Scholarly Papers (4)

1.

Rivalry as Synergy? The Japanese Automobile Companies' Export Expansion

Journal of International Business Studies, Vol. 22, Issue 3, pp. 503-526, 1991
Number of pages: 24 Posted: 11 Apr 2011
Dominique M Hanssens and Johny K. Johansson
University of California, Los Angeles (UCLA) - Anderson School of Management and Georgetown University
Downloads 4 (504,642)

Abstract:

2.

International Product Positioning

Journal of International Business Studies, Vol. 16, Issue 3, pp. 57-75, 1985
Number of pages: 19 Posted: 17 Mar 2011
Johny K. Johansson and Hans B. Thorelli
Georgetown University and affiliation not provided to SSRN
Downloads 3 (508,999)
Citation 1

Abstract:

3.

Multinational Production: Effect on Brand Value

Journal of International Business Studies, Vol. 17, Issue 3, pp. 101-126, 1986
Number of pages: 26 Posted: 21 Mar 2011
Johny K. Johansson and Israel D. Nebenzahl
Georgetown University and affiliation not provided to SSRN
Downloads 2 (514,527)
Citation 5

Abstract:

4.

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06
Posted: 14 Jan 2012 Last Revised: 26 Jul 2012
Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl
Georgetown University, San Diego State University and American University - Kogod School of Business

Abstract:

brand equity, Interbrand, EquiTrend, stock market