Johny K. Johansson

Georgetown University

McCrane/Shaker Professor of International Business and Marketing

Washington, DC 20057

United States

Georgetown University - Department of Marketing

Washington, DC 20057

United States

SCHOLARLY PAPERS

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Ideas:
“  Working on a paper proposing a new definition of marketing which helps explain its essence in free market system and why it has penetrated so deeply into the society at large.  ”

Scholarly Papers (1)

1.

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

Georgetown McDonough School of Business Research Paper No. 2012-06
Posted: 14 Jan 2012 Last Revised: 26 Jul 2012
Johny K. Johansson, Claudiu Dimofte and Sanal Mazvancheryl
Georgetown University, San Diego State University and American University - Kogod School of Business

Abstract:

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brand equity, Interbrand, EquiTrend, stock market