Author Page for Wesley James Johnston

1.

Customer Relationship Management (CRM) Implementation Gaps

Journal of Personal Selling and Sales Management, Vol. 24, pp. 279-295, Fall 2004

Number of pages: 46 Posted: 21 Feb 2011

Alex R. Zablah, Danny Bellenger and Wesley James Johnston

Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 437 (40,003)

Citation 3

Abstract:

2.

Design Thinking in the Postmodern Organization

Humanistic Management Network, Research Paper Series No. 14-6

Number of pages: 11 Posted: 23 Nov 2011 Last Revised: 12 Mar 2014

Gursel Ilipinar, Wesley James Johnston, Jordi Montaña, J.C. Spender and Duane P. Truex

ESADE Business School, Georgia State University - J. Mack Robinson College of Business, ESADE Business School, Lund University School of Economics and Management and Georgia State University

Downloads 232 (88,020)

Abstract:

3.

An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon

Industrial Marketing Management, Vol. 33, No. 6, pp. 475-489, August 2004

Number of pages: 49 Posted: 21 Feb 2011

Alex R. Zablah, Danny Bellenger and Wesley James Johnston

Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 197 (96,993)

Citation 5

Abstract:

4.

When do B2B Brands Influence the Decision-Making of Organizational Buyers? An Examination of the Relationship between Purchase Risk and Brand Sensitivity

International Journal of Research in Marketing, Vol. 28, No. 3, September 2011

Number of pages: 46 Posted: 21 Feb 2011 Last Revised: 13 Jun 2011

Brian Brown, Alex R. Zablah, Danny Bellenger and Wesley James Johnston

Virginia Commonwealth University, Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 154 (126,482)

Citation 1

Abstract:

5.

Performance Implications of CRM Technology Use: A Multi-Level Field Study of Business Customers and Their Providers in the Telecommunications Industry

Information Systems Research, Forthcoming

Number of pages: 53 Posted: 21 Feb 2011

Alex R. Zablah, Danny Bellenger, Detmar Straub and Wesley James Johnston

Oklahoma State University, Georgia State University - J. Mack Robinson College of Business, Georgia State University and Georgia State University - J. Mack Robinson College of Business

Downloads 153 (146,258)

Citation 1

Abstract:

6.

Between Flexibility and Discipline in New Product Development: Expertise as a Boundary Condition

The Second International Conference on Engaged Management Scholarship

Number of pages: 17 Posted: 18 Jun 2012

Karl Hellman, Isabelle Monlouis, Kenneth Nations, Daniel Robey and Wesley James Johnston

Georgia State University, Georgia State University, Georgia State University, Georgia State University and Georgia State University - J. Mack Robinson College of Business

Downloads 93 (204,314)

Abstract:

7.

Transforming Partner Relationships Through Technological Innovation

Journal of Business and Industrial Marketing, Vol. 20, No. 7, pp. 355-363, 2005

Number of pages: 31 Posted: 21 Feb 2011

Alex R. Zablah, Wesley James Johnston and Danny Bellenger

Oklahoma State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 25 (380,597)

Abstract:

8.

The Influence of Mergers and Acquisitions on R&D Managerial Decision Making: A Multiple-Case Study of Pharmaceutical Firms

6th International Engaged Management Scholarship Conference, 2016

Number of pages: 20 Posted: 16 Nov 2016

Catrina M. Jones, Danny Bellenger and Wesley James Johnston

Georgia State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 0 (196,498)

Abstract:

9.

The Impact of Sales Effort on Lead Conversion Cycle Time in a Business-to-Business Opportunity Pipeline

6th International Engaged Management Scholarship Conference, 2016

Number of pages: 21 Posted: 16 Nov 2016

William R. Bradford, Wesley James Johnston and Danny Bellenger

Georgia State University, Georgia State University - J. Mack Robinson College of Business and Georgia State University - J. Mack Robinson College of Business

Downloads 0 (250,084)

Wesley James Johnston

Georgia State University - J. Mack Robinson College of Business

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Scholarly Papers (9)

Customer Relationship Management (CRM) Implementation Gaps

Abstract:

Design Thinking in the Postmodern Organization

Abstract:

An Evaluation of Divergent Perspectives on Customer Relationship Management: Towards a Common Understanding of an Emerging Phenomenon

Abstract:

When do B2B Brands Influence the Decision-Making of Organizational Buyers? An Examination of the Relationship between Purchase Risk and Brand Sensitivity

Abstract:

Performance Implications of CRM Technology Use: A Multi-Level Field Study of Business Customers and Their Providers in the Telecommunications Industry

Abstract:

Between Flexibility and Discipline in New Product Development: Expertise as a Boundary Condition

Abstract:

Transforming Partner Relationships Through Technological Innovation

Abstract:

The Influence of Mergers and Acquisitions on R&D Managerial Decision Making: A Multiple-Case Study of Pharmaceutical Firms

Abstract:

The Impact of Sales Effort on Lead Conversion Cycle Time in a Business-to-Business Opportunity Pipeline

Abstract:

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