Laura Winig

Harvard Business School, Global Research Group

Senior Researcher

Greenhill House

Soldiers Field

Boston, MA 02163

United States

SCHOLARLY PAPERS

10

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0

CITATIONS

0

Scholarly Papers (10)

1.

On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe

HBS Case No. KS1119-PDF-ENG
Posted: 01 Mar 2015 Last Revised: 17 Mar 2016
Princeton University - Woodrow Wilson School of Public and International Affairs, Harvard Business School, Global Research Group and Harvard University - Harvard Kennedy School (HKS)

Abstract:

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Marketing, Segmentation, Policy

2.

The HLB Turnaround

Harvard Business School Entrepreneurial Management case no. 810-023
Posted: 17 Mar 2012
Harvard University - Entrepreneurial Management Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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3.

Drilling Safety at BP: The Deepwater Horizon Accident

Harvard Business School Technology & Operations Mgt. Unit Case No. 611-017
Posted: 01 Mar 2012
Stephen Kaufman and Laura Winig
Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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4.

Cipla 2011

Harvard Business School Marketing Unit Case No. 511-050
Posted: 01 Mar 2012
Harvard Business School - Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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5.

The Market for Prisoners: Business, Crime and Punishment in the 'American Dream'

Harvard Business School BGIE Unit Case No. 710-042
Posted: 13 Feb 2012
Rafael Di Tella and Laura Winig
Harvard Business School - Business, Government and the International Economy Unit and Harvard Business School, Global Research Group

Abstract:

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6.

Woolf Farming and Processing

Harvard Business School General Management Unit Case No. 510-033
Posted: 02 Feb 2012
Laura Winig and Mary L. Shelman
Harvard Business School, Global Research Group and Harvard Business School

Abstract:

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7.

Red Tomato: Keeping it Local

HBS Case No. 510-023, Harvard Business School Marketing Unit
Posted: 17 Feb 2010
Jose B. Alvarez, Mary L. Shelman and Laura Winig
Harvard Business School, Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract:

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8.

Zappos.com 2009: Clothing, Customer Service and Company Culture

HBS Case No. 610-015, Harvard Business School Technology & Operations Mgt. Unit
Posted: 04 Nov 2009
Frances X. Frei, Robin J. Ely and Laura Winig
Harvard Business School, Harvard Business School, Organizational Behavior Unit and Harvard Business School, Global Research Group

Abstract:

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9.

VeeV on the Rocks?

HBS Case No. 410-006, Harvard Business School Organizational Behavior Unit
Posted: 09 Aug 2009
Harvard University, Cornell University and Harvard Business School, Global Research Group

Abstract:

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10.

The Credit Suisse/Gerson Lehrman Group Alliance

HBS Case No. 409-046, Harvard Business School Organizational Behavior Unit Paper No. 1408061
Posted: 21 May 2009
Robert G. Eccles and Laura Winig
University of Oxford - Said Business School and Harvard Business School, Global Research Group

Abstract:

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