Pechthida Kim

Harvard University

1875 Cambridge Street

Cambridge, MA 02138

United States

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Scholarly Papers (1)

1.

Moral Deteriorations Sever Firm Identity

Harvard Business School Strategy Unit Working Paper No. 22-077, Harvard Business Working Paper No. 22-077
Number of pages: 62 Posted: 18 Jul 2022
Harvard University - Business School (HBS), University of Bath, Harvard University and University of Bath - School of Management
Downloads 43 (583,394)

Abstract:

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Corporate identity, morality, brand activism, social media, business ethics, firm stereotypes