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Denis Odlin

Auckland University of Technology

AUT City Campus

Private Bag 92006

Auckland, 1142

New Zealand

  • Auckland University of Technology

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Market Niches as Dynamic, Co-Created Resource Domains

The University of Auckland Business School Research Paper, Industrial Marketing Management, 95, 29-40.DOI:10.1016/j.indmarman.2021.03.008, 2021
Posted: 14 Jul 2022
Denis Odlin and Maureen Benson-Rea
Auckland University of Technology and University of Auckland Business School

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Niche marketing, SME, Market co-creation, Internationalization strategy, Competition, Industry evolution

2.

Student Internships and Work Placements: Approaches to Risk Management in Higher Education

The University of Auckland Business School Research Paper, Higher Education, 83(6), 1409-1429. DOI: 10.1007/s10734-021-00749-w, 2022
Posted: 14 Jul 2022
Denis Odlin, Maureen Benson-Rea and Bridgette Sullivan-Taylor
Auckland University of Technology, University of Auckland Business School and University of Auckland Business School

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Internships, Placements, Risk management, Policy, Student safety, Typology