Junpeng Guo

Tianjin University

92, Weijin Road

Nankai District

Tianjin, Tianjin 300072

China

  • Tianjin University

SCHOLARLY PAPERS

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Scholarly Papers (2)

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1.

Framing Beneficiary Photos to Elicit Donations in Online Medical Crowdfunding: Through the Perspectives of Sympathy and Deliberation

Number of pages: 32 Posted: 30 Aug 2022
Xiaopan Wang, Junpeng Guo and Yi Wu
Zhejiang Gongshang University (ZJGSU), Tianjin University and Tianjin University - College of Management and Economics
Downloads 27 (713,111)

Abstract:

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Medical Crowdfunding, Photo Framing, Framing Theory, Beneficiary Photos, Sympathy, Perceived Need

2.

Product Upgrade Decision Under Uncertainty: Which Market Should Be Targeted?

Number of pages: 40 Posted: 19 Jan 2023
Zhongrui Liu, Junpeng Guo and Qingbin Cui
Tianjin University, Tianjin University and affiliation not provided to SSRN
Downloads 1 (961,546)

Abstract:

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quality uncertainty, misfit uncertainty, repeat purchase, product upgrade