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Dr. Naresh K. Patel

Centre For Management Studies, Dharmsinh Desai University Nadiad

Head & Professor

College Road

Nadiad, Gujarat, India

Nadiad

India

http://www.ddu.ac.in

  • Centre For Management Studies, Dharmsinh Desai University Nadiad

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    • Tel: 917927663665
SCHOLARLY PAPERS

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Scholarly Papers (3)

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1.

'Internet Based Viral Marketing for Global Competition: The Road Ahead'

Posted: 04 Dec 2011
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad

Abstract:

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Internet-based marketing, Viral Marketing, Brand building, Global competition

2.

'Marketing Innovation as a Business Strategy'

Posted: 04 Dec 2011
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad

Abstract:

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Marketing, Innovation, Business Strategy

3.

A Study of Rural Consumer Market in Gujarat Draws Out Lesson for Companies - How They Will Work on National Scale?

International Journal of Commerce and Business Management, No. 2, October 2009
Posted: 16 Jul 2008 Last Revised: 26 Jul 2010
Dr. Naresh K. Patel
Centre For Management Studies, Dharmsinh Desai University Nadiad

Abstract:

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Rural market, Brand, Marketing