Marina Girju

California Baptist University

Riverside, CA 92504

United States

  • California Baptist University

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Situationally Triggered Consumption: The Effect of Sports Viewing on Snacking Incidence

Number of pages: 51 Posted: 03 Aug 2022
Yi-Lin Tsai, Daniel Mochon, Mark Ratchford and Marina Girju
University of Delaware - Alfred Lerner College of Business and Economics, Tulane University - A.B. Freeman School of Business, Tulane University - A.B. Freeman School of Business and California Baptist University
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Abstract:

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food marketing, snacking, product associations, television, health