Zijun Tian

University of Pennsylvania - Department of Economics

Doctoral Student

133 S 36th St

Philadelphia, PA 19104

United States

SCHOLARLY PAPERS

2

DOWNLOADS

338

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Ideas:
“  influencer marketing, digital marketing, social media, deep learning, generative models, causal machine learning, unstructured data, Bayesian econometrics, applied game theory  ”

Scholarly Papers (2)

1.

Mega or Micro? Influencer Selection Using Follower Elasticity

Number of pages: 63 Posted: 13 Aug 2022
Zijun Tian, Ryan Dew and Raghuram Iyengar
University of Pennsylvania - Department of Economics, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 272 (165,048)

Abstract:

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influencer marketing, causal inference, deep learning, representation learning, heterogeneous treatment effects, video data

2.

How Should Firms Cooperate with Honest Influencers?

Number of pages: 43 Posted: 02 Aug 2022
Zijun Tian
University of Pennsylvania - Department of Economics
Downloads 66 (483,256)

Abstract:

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influencer marketing, information design, Bayesian persuasion, game theory