Aner Sela

University of Florida - Department of Marketing

Professor of Marketing

267F Stuzin Hall

Gainesville, FL 32611

United States

http://sites.google.com/view/anersela/home

SCHOLARLY PAPERS

20

DOWNLOADS
Rank 21,351

SSRN RANKINGS

Top 21,351

in Total Papers Downloads

4,525

SSRN CITATIONS
Rank 17,969

SSRN RANKINGS

Top 17,969

in Total Papers Citations

40

CROSSREF CITATIONS

38

Scholarly Papers (20)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,449 (25,466)
Citation 8

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2.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
University of Florida - Department of Marketing, Stanford Graduate School of Business and Bocconi University
Downloads 438 (125,790)
Citation 2

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Language, implicature, brand attitudes, persuasion, attribution

3.

Not My Type: Why Affective Decision-Makers Are Reluctant to Make Financial Decisions

Journal of Consumer Research, 2018
Number of pages: 22 Posted: 11 May 2017 Last Revised: 27 May 2018
Jane Park and Aner Sela
University of Florida, Warrington College of Business Administration, Students and University of Florida - Department of Marketing
Downloads 386 (145,395)
Citation 6

Abstract:

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Financial decisions, thinking styles, decision avoidance, analytical thinking, emotions

4.

Phone and Self: How Smartphone Use Increases the Preference for Uniqueness

Song, Camilla Eunyoung and Aner Sela (2022), "Phone and Self: How Smartphone Use Increases the Preference for Uniqueness," Journal of Marketing Research.
Number of pages: 81 Posted: 31 May 2022 Last Revised: 05 Aug 2022
Camilla Song and Aner Sela
City University of Hong Kong and University of Florida - Department of Marketing
Downloads 295 (194,163)

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Smartphones, online shopping, mobile marketing, uniqueness seeking, self-expression, customization, self-focus

5.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Department of Marketing, Stanford University and Columbia University - Columbia Business School, Marketing
Downloads 280 (204,851)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

6.

How Attribute Quantity Influences Option Choice

Journal of Marketing Research, 49 (December)
Number of pages: 12 Posted: 27 Mar 2011 Last Revised: 20 Dec 2012
Aner Sela and Jonah A. Berger
University of Florida - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 186 (302,273)
Citation 2

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Attributes, Numerosity, Hedonic and Utilitarian Choice, Attitudes, Conjoint Analysis, Justification, Persuasion

7.

Variety as a Preference-Strength Signal

Number of pages: 42 Posted: 17 Jul 2011 Last Revised: 20 Mar 2013
Aner Sela and Michal Maimaran
University of Florida - Department of Marketing and Northwestern University
Downloads 167 (332,350)

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Variety seeking, self presentation, social desirability, attribution, attitude strength, highbrow and lowbrow choice

8.

Decision Quicksand: How Trivial Choices Suck Us in

Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Number of pages: 12 Posted: 19 Apr 2011 Last Revised: 13 Mar 2013
Aner Sela and Jonah A. Berger
University of Florida - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 165 (335,806)
Citation 1

Abstract:

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Metacognition, consumer decision making

9.

How Self-Control Shapes the Meaning of Choice

Journal of Consumer Research, Vol. 44, 2017
Number of pages: 14 Posted: 03 May 2017 Last Revised: 28 May 2017
Aner Sela, Jonah A. Berger and Joshua Kim
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of Florida, Warrington College of Business Administration, Students
Downloads 164 (337,573)

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Self-control, Inferences, Choice, Preference, Self-perception

10.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011
Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011
Itamar Simonson and Aner Sela
Stanford University and University of Florida - Department of Marketing
Downloads 162 (341,186)

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11.

Comparison Neglect in Upgrade Decisions

Journal of Marketing Research, Forthcoming
Number of pages: 54 Posted: 19 Jul 2014 Last Revised: 19 Aug 2016
Aner Sela and Robyn A. LeBoeuf
University of Florida - Department of Marketing and Washington University in St. Louis
Downloads 126 (416,909)
Citation 3

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status quo bias, comparison, product upgrades, consumerism, focalism

12.

How Experience Variety Shapes Post-Purchase Product Evaluation

Forthcoming, Journal of Marketing Research
Number of pages: 49 Posted: 19 Jul 2014 Last Revised: 18 Mar 2015
Jordan Etkin and Aner Sela
Duke University - Fuqua School of Business and University of Florida - Department of Marketing
Downloads 119 (435,226)
Citation 1

Abstract:

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variety, product evaluation, product experiences, categorization, frequency judgment, similarity

13.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009
Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015
Aner Sela and Baba Shiv
University of Florida - Department of Marketing and Stanford Graduate School of Business
Downloads 119 (435,226)
Citation 4

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Goals, Traits, Nonconscious Activation, Priming, Self, Self Discrepancies

14.

How Tradeoffs Shrink Attribute Hierarchy

Number of pages: 44 Posted: 14 Mar 2013 Last Revised: 24 Jun 2013
Aner Sela, Jonah A. Berger and Gia Nardini
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of Denver
Downloads 115 (446,377)

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Attributes, Decision Difficulty, Choice, Decision Making, Decision Quicksand, Conjoint Analysis

15.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019
Aner Sela and Itamar Simonson
University of Florida - Department of Marketing and Stanford University
Downloads 95 (510,384)

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Feeling of Knowing, Constructed Preferences, Choice Strategies, Lexicographic choice, The Compromise Effect

16.

Attention-Deficit/Hyperactivity Disorder, Delay Discounting, and Risky Financial Behaviors: A Preliminary Analysis of Self-Report Data

PLoS ONE, Vol. 12(5): e0176933, 2017
Number of pages: 11 Posted: 15 May 2017
Ohio State University (OSU), Ohio State University (OSU) - Department of Finance and University of Florida - Department of Marketing
Downloads 61 (656,518)
Citation 2

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ADHD, Attention-Deficit, Hyperactivity, Disorder, Delay Discounting, Hyperbolic Discounting, Risky Financial Behaviors

17.

Product Lineups: The More you Search, The Less You Find

Park, Sang Kyu and Aner Sela (2020), "Product Lineups: The More you Search, The Less You Find," Journal of Consumer Research, 47 (June), 40–55.
Number of pages: 16 Posted: 12 Dec 2019 Last Revised: 24 Jul 2020
Sang Kyu Park and Aner Sela
University of Florida, Warrington College of Business Administration and University of Florida - Department of Marketing
Downloads 55 (689,652)

Abstract:

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lineups, product search, recognition, familiarity, memory

18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.
Number of pages: 43 Posted: 01 Jun 2019
Itamar Simonson, Aner Sela and Sanjay Sood
Stanford University, University of Florida - Department of Marketing and Independent
Downloads 53 (701,433)

Abstract:

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Extremeness Aversion, Compromise, Habits, Choice, Individual Differences, Constructed Preferences

19.

Variety-Seeking and Perceived Expertise

Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran (2019), “Variety-Seeking and Perceived Expertise,” Journal of Consumer Psychology, (October).
Number of pages: 43 Posted: 13 Nov 2017 Last Revised: 10 Apr 2019
University of Florida - Department of Marketing, Reichman University - Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, University of Florida, Warrington College of Business Administration, Students and Northwestern University
Downloads 53 (701,433)
Citation 3

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Assortments, Choice, Variety-Seeking, Identity Signaling, Expertise

20.

When Self‐Customization Backfires: The Role of a Maximizing Mindset

Nardini, Gia, and Aner Sela (2019), "When Self‐Customization Backfires: The Role of a Maximizing Mindset," Psychology & Marketing.
Number of pages: 40 Posted: 07 May 2019
Gia Nardini and Aner Sela
University of Denver and University of Florida - Department of Marketing
Downloads 37 (810,684)

Abstract:

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assortment size, choice difficulty, maximizing, online shopping, self‐customization