Aner Sela

University of Florida - Marketing Department

Associate Professor of Marketing

267F Stuzin Hall

Gainesville, FL 32611

United States

http://sites.google.com/view/anersela/home

SCHOLARLY PAPERS

18

DOWNLOADS
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3,243

SSRN CITATIONS
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Top 17,562

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CROSSREF CITATIONS

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Scholarly Papers (18)

1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,311 (14,385)
Citation 1

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2.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
University of Florida - Marketing Department, Stanford Graduate School of Business and Bocconi University
Downloads 371 (79,469)

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Language, implicature, brand attitudes, persuasion, attribution

3.

Not My Type: Why Affective Decision-Makers Are Reluctant to Make Financial Decisions

Journal of Consumer Research, 2018
Number of pages: 22 Posted: 11 May 2017 Last Revised: 27 May 2018
Jane Park and Aner Sela
University of Florida, Warrington College of Business Administration, Students and University of Florida - Marketing Department
Downloads 267 (114,213)

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Financial decisions, thinking styles, decision avoidance, analytical thinking, emotions

4.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Marketing Department, Stanford Graduate School of Business and Columbia Business School - Marketing
Downloads 236 (129,644)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

5.

How Attribute Quantity Influences Option Choice

Journal of Marketing Research, 49 (December)
Number of pages: 12 Posted: 27 Mar 2011 Last Revised: 20 Dec 2012
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 154 (191,409)
Citation 2

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Attributes, Numerosity, Hedonic and Utilitarian Choice, Attitudes, Conjoint Analysis, Justification, Persuasion

6.

Decision Quicksand: How Trivial Choices Suck Us in

Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Number of pages: 12 Posted: 19 Apr 2011 Last Revised: 13 Mar 2013
Aner Sela and Jonah A. Berger
University of Florida - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 133 (215,640)

Abstract:

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Metacognition, consumer decision making

7.

How Self-Control Shapes the Meaning of Choice

Journal of Consumer Research, Vol. 44, 2017
Number of pages: 14 Posted: 03 May 2017 Last Revised: 28 May 2017
Aner Sela, Jonah A. Berger and Joshua Kim
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of Florida, Warrington College of Business Administration, Students
Downloads 124 (227,612)

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Self-control, Inferences, Choice, Preference, Self-perception

8.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011
Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011
Itamar Simonson and Aner Sela
Stanford Graduate School of Business and University of Florida - Marketing Department
Downloads 122 (230,412)

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9.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009
Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015
Aner Sela and Baba Shiv
University of Florida - Marketing Department and Stanford Graduate School of Business
Downloads 103 (260,063)
Citation 1

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Goals, Traits, Nonconscious Activation, Priming, Self, Self Discrepancies

10.

Variety as a Preference-Strength Signal

Number of pages: 42 Posted: 17 Jul 2011 Last Revised: 20 Mar 2013
Aner Sela and Michal Maimaran
University of Florida - Marketing Department and Northwestern University
Downloads 100 (265,304)

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Variety seeking, self presentation, social desirability, attribution, attitude strength, highbrow and lowbrow choice

11.

Comparison Neglect in Upgrade Decisions

Journal of Marketing Research, Forthcoming
Number of pages: 54 Posted: 19 Jul 2014 Last Revised: 19 Aug 2016
Aner Sela and Robyn A. LeBoeuf
University of Florida - Marketing Department and Washington University in St. Louis
Downloads 90 (284,030)
Citation 2

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status quo bias, comparison, product upgrades, consumerism, focalism

12.

How Experience Variety Shapes Post-Purchase Product Evaluation

Forthcoming, Journal of Marketing Research
Number of pages: 49 Posted: 19 Jul 2014 Last Revised: 18 Mar 2015
Jordan Etkin and Aner Sela
Duke University - Fuqua School of Business and University of Florida - Marketing Department
Downloads 88 (288,075)

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variety, product evaluation, product experiences, categorization, frequency judgment, similarity

13.

How Tradeoffs Shrink Attribute Hierarchy

Number of pages: 44 Posted: 14 Mar 2013 Last Revised: 24 Jun 2013
Aner Sela, Jonah A. Berger and Gia Nardini
University of Florida - Marketing Department, University of Pennsylvania - Marketing Department and University of Denver
Downloads 88 (288,075)

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Attributes, Decision Difficulty, Choice, Decision Making, Decision Quicksand, Conjoint Analysis

14.

Variety-Seeking and Perceived Expertise

Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran (2019), “Variety-Seeking and Perceived Expertise,” Journal of Consumer Psychology, (October).
Number of pages: 43 Posted: 13 Nov 2017 Last Revised: 10 Apr 2019
University of Florida - Marketing Department, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, University of Florida, Warrington College of Business Administration, Students and Northwestern University
Downloads 27 (483,059)

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Assortments, Choice, Variety-Seeking, Identity Signaling, Expertise

15.

Attention-Deficit/Hyperactivity Disorder, Delay Discounting, and Risky Financial Behaviors: A Preliminary Analysis of Self-Report Data

PLoS ONE, Vol. 12(5): e0176933, 2017
Number of pages: 11 Posted: 15 May 2017
Ohio State University (OSU), Ohio State University (OSU) - Department of Finance and University of Florida - Marketing Department
Downloads 14 (558,077)

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ADHD, Attention-Deficit, Hyperactivity, Disorder, Delay Discounting, Hyperbolic Discounting, Risky Financial Behaviors

16.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019
Aner Sela and Itamar Simonson
University of Florida - Marketing Department and Stanford Graduate School of Business
Downloads 9 (589,451)

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Feeling of Knowing, Constructed Preferences, Choice Strategies, Lexicographic choice, The Compromise Effect

17.

When Self‐Customization Backfires: The Role of a Maximizing Mindset

Nardini, Gia, and Aner Sela (2019), "When Self‐Customization Backfires: The Role of a Maximizing Mindset," Psychology & Marketing.
Number of pages: 40 Posted: 07 May 2019
Gia Nardini and Aner Sela
University of Denver and University of Florida - Marketing Department
Downloads 5 (615,733)

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assortment size, choice difficulty, maximizing, online shopping, self‐customization

18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.
Number of pages: 43 Posted: 01 Jun 2019
Itamar Simonson, Aner Sela and Sanjay Sood
Stanford Graduate School of Business, University of Florida - Marketing Department and Independent
Downloads 1 (652,918)

Abstract:

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Extremeness Aversion, Compromise, Habits, Choice, Individual Differences, Constructed Preferences