Aner Sela

University of Florida - Department of Marketing

Professor of Marketing

267F Stuzin Hall

Gainesville, FL 32611

United States

http://sites.google.com/view/anersela/home

  • University of Florida - Department of Marketing

SCHOLARLY PAPERS

20

DOWNLOADS
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Top 20,107

in Total Papers Downloads

3,992

SSRN CITATIONS
Rank 17,404

SSRN RANKINGS

Top 17,404

in Total Papers Citations

24

CROSSREF CITATIONS

38

Scholarly Papers (20)

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1.

Variety, Vice, and Virtue: How Assortment Size Influences Option Choice

Journal of Consumer Research, Vol. 35, No. 6, pp. 941-951, April 2009
Number of pages: 11 Posted: 25 Jun 2008 Last Revised: 13 Mar 2013
Aner Sela, Jonah A. Berger and Wendy Liu
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,408 (21,479)
Citation 7

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2.

'We' Are Not the Same as 'You and I': Causal Effects of Minor Language Variations on Consumers’ Attitudes Toward Brands

Journal of Consumer Research, Forthcoming
Number of pages: 19 Posted: 17 Jul 2011 Last Revised: 07 Oct 2013
Aner Sela, S. Christian Wheeler and Gülen Sarial-Abi
University of Florida - Department of Marketing, Stanford Graduate School of Business and Bocconi University
Downloads 416 (109,466)

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Language, implicature, brand attitudes, persuasion, attribution

3.

Not My Type: Why Affective Decision-Makers Are Reluctant to Make Financial Decisions

Journal of Consumer Research, 2018
Number of pages: 22 Posted: 11 May 2017 Last Revised: 27 May 2018
Jane Park and Aner Sela
University of Florida, Warrington College of Business Administration, Students and University of Florida - Department of Marketing
Downloads 359 (129,384)
Citation 4

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Financial decisions, thinking styles, decision avoidance, analytical thinking, emotions

4.

Beating the Market: The Allure of Unintended Value

Journal of Marketing Research, 50 (December 2013)
Number of pages: 15 Posted: 19 Dec 2012 Last Revised: 15 May 2017
Aner Sela, Itamar Simonson and Ran Kivetz
University of Florida - Department of Marketing, Stanford University and Columbia University - Columbia Business School, Marketing
Downloads 260 (181,490)
Citation 1

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Value perception, lay theories, bargain, persuasion knowledge, idiosyncratic fit

5.

How Attribute Quantity Influences Option Choice

Journal of Marketing Research, 49 (December)
Number of pages: 12 Posted: 27 Mar 2011 Last Revised: 20 Dec 2012
Aner Sela and Jonah A. Berger
University of Florida - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 167 (272,835)
Citation 2

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Attributes, Numerosity, Hedonic and Utilitarian Choice, Attitudes, Conjoint Analysis, Justification, Persuasion

6.

Decision Quicksand: How Trivial Choices Suck Us in

Sela, Aner and Jonah Berger (2012), "Decision Quicksand: How Trivial Choices Suck Us In," Journal of Consumer Research, 39 (August), 360-370.
Number of pages: 12 Posted: 19 Apr 2011 Last Revised: 13 Mar 2013
Aner Sela and Jonah A. Berger
University of Florida - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 154 (291,808)
Citation 1

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Metacognition, consumer decision making

7.

How Self-Control Shapes the Meaning of Choice

Journal of Consumer Research, Vol. 44, 2017
Number of pages: 14 Posted: 03 May 2017 Last Revised: 28 May 2017
Aner Sela, Jonah A. Berger and Joshua Kim
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of Florida, Warrington College of Business Administration, Students
Downloads 148 (301,436)

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Self-control, Inferences, Choice, Preference, Self-perception

8.

On the Heritability of Choice, Judgment, and 'Irrationality': Genetic Effects on Prudence and Constructive Predispositions

Journal of Consumer Research, Vol. 37, No. April, 2011
Number of pages: 16 Posted: 16 Jul 2009 Last Revised: 13 Jul 2011
Itamar Simonson and Aner Sela
Stanford University and University of Florida - Department of Marketing
Downloads 145 (306,458)

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9.

Variety as a Preference-Strength Signal

Number of pages: 42 Posted: 17 Jul 2011 Last Revised: 20 Mar 2013
Aner Sela and Michal Maimaran
University of Florida - Department of Marketing and Northwestern University
Downloads 139 (316,879)

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Variety seeking, self presentation, social desirability, attribution, attitude strength, highbrow and lowbrow choice

10.

Phone and Self: How Smartphone Use Increases the Preference for Uniqueness

Song, Camilla Eunyoung and Aner Sela (2022), "Phone and Self: How Smartphone Use Increases the Preference for Uniqueness," Journal of Marketing Research.
Number of pages: 81 Posted: 31 May 2022 Last Revised: 05 Aug 2022
Camilla Song and Aner Sela
City University of Hong Kong and University of Florida - Department of Marketing
Downloads 121 (351,775)

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Smartphones, online shopping, mobile marketing, uniqueness seeking, self-expression, customization, self-focus

11.

Unraveling Priming: When Does the Same Prime Activate a Goal Versus a Trait?

Journal of Consumer Research, Vol. 36, p. 418, October, 2009
Number of pages: 16 Posted: 08 Jun 2010 Last Revised: 19 Mar 2015
Aner Sela and Baba Shiv
University of Florida - Department of Marketing and Stanford Graduate School of Business
Downloads 113 (369,240)
Citation 4

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Goals, Traits, Nonconscious Activation, Priming, Self, Self Discrepancies

12.

Comparison Neglect in Upgrade Decisions

Journal of Marketing Research, Forthcoming
Number of pages: 54 Posted: 19 Jul 2014 Last Revised: 19 Aug 2016
Aner Sela and Robyn A. LeBoeuf
University of Florida - Department of Marketing and Washington University in St. Louis
Downloads 112 (371,651)
Citation 3

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status quo bias, comparison, product upgrades, consumerism, focalism

13.

How Experience Variety Shapes Post-Purchase Product Evaluation

Forthcoming, Journal of Marketing Research
Number of pages: 49 Posted: 19 Jul 2014 Last Revised: 18 Mar 2015
Jordan Etkin and Aner Sela
Duke University - Fuqua School of Business and University of Florida - Department of Marketing
Downloads 109 (378,737)
Citation 1

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variety, product evaluation, product experiences, categorization, frequency judgment, similarity

14.

How Tradeoffs Shrink Attribute Hierarchy

Number of pages: 44 Posted: 14 Mar 2013 Last Revised: 24 Jun 2013
Aner Sela, Jonah A. Berger and Gia Nardini
University of Florida - Department of Marketing, University of Pennsylvania - Marketing Department and University of Denver
Downloads 101 (399,143)

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Attributes, Decision Difficulty, Choice, Decision Making, Decision Quicksand, Conjoint Analysis

15.

The Feeling of Preference: Preference Expression in the Absence of Preferences

Number of pages: 40 Posted: 01 Jun 2019
Aner Sela and Itamar Simonson
University of Florida - Department of Marketing and Stanford University
Downloads 67 (508,977)

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Feeling of Knowing, Constructed Preferences, Choice Strategies, Lexicographic choice, The Compromise Effect

16.

Product Lineups: The More you Search, The Less You Find

Park, Sang Kyu and Aner Sela (2020), "Product Lineups: The More you Search, The Less You Find," Journal of Consumer Research, 47 (June), 40–55.
Number of pages: 16 Posted: 12 Dec 2019 Last Revised: 24 Jul 2020
Sang Kyu Park and Aner Sela
University of Florida, Warrington College of Business Administration and University of Florida - Department of Marketing
Downloads 46 (604,970)

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lineups, product search, recognition, familiarity, memory

17.

Variety-Seeking and Perceived Expertise

Sela, Aner, Liat Hadar, Siân Morgan, and Michal Maimaran (2019), “Variety-Seeking and Perceived Expertise,” Journal of Consumer Psychology, (October).
Number of pages: 43 Posted: 13 Nov 2017 Last Revised: 10 Apr 2019
Aner Sela, Liat Hadar, Siân Morgan and Michal Maimaran
University of Florida - Department of Marketing, Interdisciplinary Center (IDC) Herzliyah - Adelson School of Entrepreneuship, University of Florida, Warrington College of Business Administration, Students and Northwestern University
Downloads 40 (638,148)

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Assortments, Choice, Variety-Seeking, Identity Signaling, Expertise

18.

Preference-Construction Habits: The Case of Extremeness Avoidance

Simonson, Itamar, Aner Sela, and Sanjay Sood (2017), “Preference-Construction Habits: The Case of Extremeness Avoidance,” Journal of the Association for Consumer Research, 2 (4), 322-332.
Number of pages: 43 Posted: 01 Jun 2019
Itamar Simonson, Aner Sela and Sanjay Sood
Stanford University, University of Florida - Department of Marketing and Independent
Downloads 30 (700,939)

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Extremeness Aversion, Compromise, Habits, Choice, Individual Differences, Constructed Preferences

19.

Attention-Deficit/Hyperactivity Disorder, Delay Discounting, and Risky Financial Behaviors: A Preliminary Analysis of Self-Report Data

PLoS ONE, Vol. 12(5): e0176933, 2017
Number of pages: 11 Posted: 15 May 2017
Theodore P. Beauchaine, Itzhak Ben-David and Aner Sela
Ohio State University (OSU), Ohio State University (OSU) - Department of Finance and University of Florida - Department of Marketing
Downloads 29 (707,853)
Citation 2

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ADHD, Attention-Deficit, Hyperactivity, Disorder, Delay Discounting, Hyperbolic Discounting, Risky Financial Behaviors

20.

When Self‐Customization Backfires: The Role of a Maximizing Mindset

Nardini, Gia, and Aner Sela (2019), "When Self‐Customization Backfires: The Role of a Maximizing Mindset," Psychology & Marketing.
Number of pages: 40 Posted: 07 May 2019
Gia Nardini and Aner Sela
University of Denver and University of Florida - Department of Marketing
Downloads 28 (714,909)

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assortment size, choice difficulty, maximizing, online shopping, self‐customization