ESSEC Business School
Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems
Long-short term memory neural network (LSTM), Recurrent neural network (RNN), Feature engineering, Response model, Panel data, Direct marketing
Consumer profiling; Data augmentation; Data brokerage; Bayesian profiling; Sociodemographic profiling; First name; Age; Political partisanship; Geolocation.
Managerial decision-making, Behavioral economics, Exploration/exploitation trade-offs, Multi-armed bandits, Belief-updating, Satisficing
Voter choice, Election forecasting, Political marketing, Nested Logit model
Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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