ESSEC Business School
Long-short term memory neural network (LSTM), Recurrent neural network (RNN), Feature engineering, Response model, Panel data, Direct marketing
Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems
Consumer profiling; Data augmentation; Data brokerage; Bayesian profiling; Sociodemographic profiling; First name; Age; Political partisanship; Geolocation.
Managerial decision-making, Behavioral economics, Exploration/exploitation trade-offs, Multi-armed bandits, Belief-updating, Satisficing
Voter choice, Election forecasting, Political marketing, Nested Logit model
Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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