Arnaud De Bruyn

ESSEC Business School

Assistant Professor of Marketing

France

SCHOLARLY PAPERS

6

DOWNLOADS

736

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (6)

How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems

ERIM Report Series Reference No. ERS-2006-039-MKT
Number of pages: 42 Posted: 16 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 165 (225,832)

Abstract:

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Learning, Feedback, Marketing Decision Models, Marketing Decision Support Systems, Marketing Information Systems

2.

LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning

Number of pages: 43 Posted: 09 Jun 2020
Mainak Sarkar and Arnaud De Bruyn
ESSEC Business School and ESSEC Business School
Downloads 316 (121,900)
Citation 2

Abstract:

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Long-short term memory neural network (LSTM), Recurrent neural network (RNN), Feature engineering, Response model, Panel data, Direct marketing

3.

Bayesian Consumer Profiling: How to Estimate Consumer Characteristics from Aggregate Data

Number of pages: 65 Posted: 02 Mar 2016 Last Revised: 02 Sep 2021
Arnaud De Bruyn and Thomas Otter
ESSEC Business School and Goethe University Frankfurt - Department of Marketing
Downloads 200 (190,700)
Citation 1

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Consumer profiling; Data augmentation; Data brokerage; Bayesian profiling; Sociodemographic profiling; First name; Age; Political partisanship; Geolocation.

4.

Understanding Managers' Trade-offs between Exploration and Exploitation

Number of pages: 82 Posted: 30 Apr 2021
Alina Ferecatu and Arnaud De Bruyn
Erasmus Research Institute of Management (ERIM) and ESSEC Business School
Downloads 43 (508,785)

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Managerial decision-making, Behavioral economics, Exploration/exploitation trade-offs, Multi-armed bandits, Belief-updating, Satisficing

5.

Modeling Voter Choice to Predict the Final Outcome of Two-Stage Elections

Kamakura, Wagner A., Mazzon, Jose Afonso and De Bruyn, Arnaud, Modeling Voter Choice to Predict the Final Outcome Of Two-Stage Elections (2006). International Journal of Forecasting, Vol. 22, 2006.
Number of pages: 18 Posted: 12 Feb 2014
Wagner A. Kamakura, Jose Mazzon and Arnaud De Bruyn
Rice University, University of São Paulo (USP) and ESSEC Business School
Downloads 12 (700,813)

Abstract:

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Voter choice, Election forecasting, Political marketing, Nested Logit model

6.

The Effect of Feedback and Learning on Dss Evaluations

ERIM Report Series Reference No. ERS-2006-001-MKT
Posted: 26 Aug 2006
Pennsylvania State University - Institute for the Study of Business Markets, ESSEC Business School, Pennsylvania State University - Institute for the Study of Business Markets, Pennsylvania State University - Department of Marketing and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

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Marketing Decision Models, DSS, Decision Making, Learning, Feedback