S. Sriram

The Stephen M. Ross School of Business at the University of Michigan

Ann Arbor, MI 48109

United States

  • The Stephen M. Ross School of Business at the University of Michigan

SCHOLARLY PAPERS

18

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TOTAL CITATIONS
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Top 11,148

in Total Papers Citations

95

Scholarly Papers (18)

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1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
S. Sriram, Pradeep K. Chintagunta and Ramya Neelamegham
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 4,458 (4,517)
Citation 3

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Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

Omnichannel Marketing: The Challenge of Data-Integrity

Northeastern U. D’Amore-McKim School of Business Research Paper No. 3460580, NYU Stern School of Business
Number of pages: 31 Posted: 09 Oct 2019
Haitao (Tony) Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine E. Tucker and Sriraman Venkataraman
University of Minnesota - Twin Cities, New York University (NYU) - Leonard N. Stern School of Business, New York University (NYU) - Leonard N. Stern School of Business, University of Pennsylvania - Marketing Department, Northeastern University - D’Amore-McKim School of Business, The Stephen M. Ross School of Business at the University of Michigan, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of North Carolina (UNC) at Chapel Hill - Marketing Area
Downloads 1,365 (29,476)
Citation 1

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3.

The Effect of Information Disclosure on Industry Payments to Physicians

Number of pages: 58 Posted: 06 Nov 2017 Last Revised: 25 Sep 2020
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 1,009 (45,604)
Citation 22

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Information Disclosure, Causal Inference, Machine Learning, Causal Forest, Heterogeneous Treatment Effect, Public Policy, Quasi-Experiment, Pharmaceutical Marketing, Physician Payments

4.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 53 Posted: 17 Apr 2017 Last Revised: 29 Apr 2021
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 926 (51,365)
Citation 7

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Pharmaceutical Marketing, Physician Payments, Disclosure, Causal Inference, Difference-In-Difference, Generalized Synthetic Control, Sunshine Law, Public Policy, Quasi-Experiment

5.

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

Management Science, Forthcoming
Number of pages: 41 Posted: 03 Jul 2006
S. Sriram and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan and Purdue University
Downloads 843 (58,408)
Citation 4

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Dynamic Brand Equity, Kalman Filter, Optimal Advertising, Optimal Promotions, Markov Perfect Equilibrium

6.

Paywalls: Monetizing Online Content

Journal of Marketing, 2018, Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 09 Mar 2020
Adithya Pattabhiramaiah, S. Sriram and Puneet Manchanda
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 773 (65,819)
Citation 9

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Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

7.

Effects of Payment on User Engagement in Online Courses

Number of pages: 56 Posted: 05 Jul 2019 Last Revised: 21 Apr 2021
Ali Goli, Pradeep K. Chintagunta and S. Sriram
University of Washington - Michael G. Foster School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 598 (91,306)
Citation 5

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Online education, User engagement, Causal Inference

8.

Is Online Newspaper Advertising Cannibalizing Print Advertising?

Number of pages: 48 Posted: 22 May 2013 Last Revised: 19 Jun 2014
Shrihari Sridhar and S. Sriram
Pennsylvania State University - Smeal College of Business and The Stephen M. Ross School of Business at the University of Michigan
Downloads 496 (115,235)
Citation 4

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print advertising, online advertising, newspapers, substitution effects

9.

Content Generation on Social Media: The Role of Negative Peer Feedback

Number of pages: 80 Posted: 31 Jul 2023
Varad Deolankar, Jessica Fong and S. Sriram
University of Michigan, Ann Arbor, University of Michigan Ross School of Business and The Stephen M. Ross School of Business at the University of Michigan
Downloads 483 (118,582)

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Social Media, User-Generated Content, Polarization, Customer Retention, Platform Design

10.

The Impact of Medical Marijuana Legalization on Opioid Prescriptions

Number of pages: 29 Posted: 12 Oct 2021
Hayoung Cheon, Tong Guo, Puneet Manchanda and S. Sriram
University of Michigan, Stephen M. Ross School of Business, Duke University, Fuqua School of Business, University of Michigan, Stephen M. Ross School of Business and The Stephen M. Ross School of Business at the University of Michigan
Downloads 443 (131,463)
Citation 1

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Marijuana Legalization, Opioid Prescription, Difference-In-Differences, Machine Learning, Public Policy, Healthcare

11.

Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
S. Sriram, Pradeep K. Chintagunta and Manoj K. Agarwal
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 261 (233,350)
Citation 3

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Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

12.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Adithya Pattabhiramaiah, S. Sriram and Shrihari Sridhar
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 259 (235,158)
Citation 6

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Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

13.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
S. Sriram, Pradeep K. Chintagunta and Puneet Manchanda
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 248 (245,570)
Citation 7

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Service quality, customer retention, Bayesian learning, dynamic models

14.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
S. Sriram, Puneet Manchanda, Mercedes Esteban-Bravo, Junhong Chu, Liye Ma, Minjae Song, Scott Shriver and Upender Subramanian
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, HKU Business School, Carnegie Mellon University - David A. Tepper School of Business, The Brattle Group, University of Colorado at Boulder - Department of Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 210 (288,008)
Citation 5

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Platforms, Two-sided Markets, Internet Commerce, Simultaneity

15.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 197 (305,417)
Citation 16

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Retail expansion, location endogeneity, cannibalization

16.

Channel Responses to Brand Introductions: An Empirical Investigation

Johnson School Research Paper Series No. 14-07
Number of pages: 34 Posted: 09 Oct 2007
S. Sriram and Vrinda Kadiyali
The Stephen M. Ross School of Business at the University of Michigan and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 162 (363,302)
Citation 2

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channels pricing, channels competitive conduct, brand introductions, profit and sales maximization

17.

More Progress, Less Attrition: The Role of User-Generated Content in Online Education

Number of pages: 60 Posted: 27 Mar 2024 Last Revised: 25 Nov 2024
Varad Deolankar, Ali Goli, S. Sriram and Pradeep K. Chintagunta
University of Michigan, Ann Arbor, University of Washington - Michael G. Foster School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Chicago
Downloads 145 (398,061)

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Customer Retention, Online Education, User Engagement, User-Generated Content, Instrumental Variables

18.

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Journal of Marketing, Forthcoming
Posted: 09 Nov 2006
S. Sriram, Subramanian Balachander and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan, Purdue University - Krannert School of Management and Purdue University

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Brand Preference, Choice Models, Advertising, Sales Promotion, Innovation, Econometric Models