S. Sriram

The Stephen M. Ross School of Business at the University of Michigan

Ann Arbor, MI 48109

United States

SCHOLARLY PAPERS

14

DOWNLOADS
Rank 6,137

SSRN RANKINGS

Top 6,137

in Total Papers Downloads

7,517

CITATIONS
Rank 18,041

SSRN RANKINGS

Top 18,041

in Total Papers Citations

38

Scholarly Papers (14)

1.

Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets

Marketing Science, Forthcoming
Number of pages: 38 Posted: 04 Nov 2005
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads 3,947 (2,247)

Abstract:

Loading...

Econometric Models, Hi-Tech Marketing, Advertising, Product Line Attractiveness, Product Development, Nested Logit Models, Kalman Filter

2.

Optimal Advertising and Promotion Budgets in Dynamic Markets with Brand Equity as a Mediating Variable

Management Science, Forthcoming
Number of pages: 41 Posted: 03 Jul 2006
S. Sriram and Manohar U. Kalwani
The Stephen M. Ross School of Business at the University of Michigan and Purdue University
Downloads 706 (35,045)

Abstract:

Loading...

Dynamic Brand Equity, Kalman Filter, Optimal Advertising, Optimal Promotions, Markov Perfect Equilibrium

3.

'Let the Sun Shine in': The Impact of Industry Payment Disclosure on Physician Prescription Behavior

Number of pages: 53 Posted: 17 Apr 2017 Last Revised: 10 Apr 2019
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 557 (48,018)
Citation 1

Abstract:

Loading...

Pharmaceutical Marketing, Physician Payments, Disclosure, Causal Inference, Difference-In-Difference, Generalized Synthetic Control, Sunshine Law, Public Policy, Quasi-Experiment

4.

Paywalls: Monetizing Online Content

Georgia Tech Scheller College of Business Research Paper No. 17-8
Number of pages: 57 Posted: 15 Feb 2017 Last Revised: 18 Dec 2018
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 510 (65,168)

Abstract:

Loading...

Paywalls, Online Content Monetization, Cross-Channel Spillover Effects, Pricing, Advertising, Newspapers, Online Newspapers, Synthetic Control Method.

5.

The Effect of Information Disclosure on Industry Payments to Physicians

Number of pages: 56 Posted: 06 Nov 2017 Last Revised: 14 Aug 2019
Tong Guo, S. Sriram and Puneet Manchanda
Duke University, Fuqua School of Business, The Stephen M. Ross School of Business at the University of Michigan and University of Michigan, Stephen M. Ross School of Business
Downloads 453 (62,238)
Citation 3

Abstract:

Loading...

Information Disclosure, Causal Inference, Machine Learning, Causal Forest, Heterogeneous Treatment Effect, Public Policy, Quasi-Experiment, Pharmaceutical Marketing, Physician Payments

6.

Is Online Newspaper Advertising Cannibalizing Print Advertising?

Number of pages: 48 Posted: 22 May 2013 Last Revised: 19 Jun 2014
Shrihari Sridhar and S. Sriram
Pennsylvania State University - Smeal College of Business and The Stephen M. Ross School of Business at the University of Michigan
Downloads 375 (77,859)
Citation 2

Abstract:

Loading...

print advertising, online advertising, newspapers, substitution effects

7.

Investigating Consumer Adoption of Related Technology Products

Chicago Booth School of Business Research Paper No. 08-29
Number of pages: 58 Posted: 04 Dec 2007 Last Revised: 25 Feb 2009
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and School of Management, Binghamton University, SUNY
Downloads 223 (136,039)
Citation 3

Abstract:

Loading...

Technology products, product adoption, multiple categories, complementarity, forward-looking consumers

8.

Service Quality Variability and Termination Behavior

Ross School of Business Paper No. 1224, Management Science, Forthcoming
Number of pages: 54 Posted: 22 May 2013 Last Revised: 26 Sep 2014
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and University of Michigan, Stephen M. Ross School of Business
Downloads 198 (152,234)

Abstract:

Loading...

Service quality, customer retention, Bayesian learning, dynamic models

9.

Rising Prices under Declining Preferences: The Case of the U.S. Print Newspaper Industry

Marketing Science, Forthcoming, Georgia Tech Scheller College of Business Research Paper No. 17-3, Ross School of Business Paper No. 1340
Number of pages: 67 Posted: 15 Dec 2016 Last Revised: 18 Feb 2017
Georgia Institute of Technology - Scheller College of Business, The Stephen M. Ross School of Business at the University of Michigan and Pennsylvania State University - Smeal College of Business
Downloads 168 (176,536)
Citation 3

Abstract:

Loading...

Pricing, Two-Sided Markets, Media Industry, Newspaper Industry, Print Newspapers, Newspaper Advertising

10.

Channel Responses to Brand Introductions: An Empirical Investigation

Johnson School Research Paper Series No. 14-07
Number of pages: 34 Posted: 09 Oct 2007
S. Sriram and Vrinda Kadiyali
The Stephen M. Ross School of Business at the University of Michigan and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 135 (211,618)

Abstract:

Loading...

channels pricing, channels competitive conduct, brand introductions, profit and sales maximization

11.

Platforms: A Multiplicity of Research Opportunities

Ross School of Business Paper No. 1271, Columbia Business School Research Paper No. 15-33, Simon Business School Working Paper No. FR 15-15
Number of pages: 21 Posted: 24 Mar 2015 Last Revised: 02 Aug 2015
The Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business, Universidad Carlos III de Madrid, NUS Business School, Carnegie Mellon University - David A. Tepper School of Business, Bates White Economic Consulting, Columbia Business School - Marketing and University of Texas at Dallas - Naveen Jindal School of Management
Downloads 131 (216,766)

Abstract:

Loading...

Platforms, Two-sided Markets, Internet Commerce, Simultaneity

12.

Empirical Investigation of Retail Expansion and Cannibalization in a Dynamic Environment

Management Science, Forthcoming
Number of pages: 44 Posted: 31 May 2012
Joseph Pancras, S. Sriram and V. Kumar
University of Connecticut - Department of Marketing, The Stephen M. Ross School of Business at the University of Michigan and Georgia State University - Department of Marketing
Downloads 101 (261,723)

Abstract:

Loading...

Retail expansion, location endogeneity, cannibalization

13.

Effect of Payment on User Engagement in MOOCs

Number of pages: 52 Posted: 05 Jul 2019
University of Chicago - Booth School of Business, University of Chicago and The Stephen M. Ross School of Business at the University of Michigan
Downloads 13 (559,853)

Abstract:

Loading...

Online education, User engagement, Causal Inference

14.

Monitoring the Dynamics of Brand Equity Using Store-Level Data

Journal of Marketing, Forthcoming
Posted: 09 Nov 2006
The Stephen M. Ross School of Business at the University of Michigan, Purdue University - Krannert School of Management and Purdue University

Abstract:

Loading...

Brand Preference, Choice Models, Advertising, Sales Promotion, Innovation, Econometric Models