Justin W. Webb

Texas A&M University - Mays Business School

Wehner 401Q, MS 4353

College Station, TX 77843-4218

United States

  • Texas A&M University - Mays Business School

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Where is the Opportunity Without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory

Journal of the Academy of Marketing Science, Vol. 39, p. 537, 2011, Mays Business School Research Paper No. 2012-17
Number of pages: 19 Posted: 31 Jan 2012
Justin W. Webb, R. Duane Ireland, Michael A. Hitt, Geoffrey M. Kistruck and Laszlo Tihanyi
Texas A&M University - Mays Business School, Texas A&M University - Department of Management, Texas A&M University - Department of Management, Ohio State University (OSU) - Fisher College of Business and Texas A&M University - Department of Management
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Citation 2

Abstract:

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Entrepreneurship process, Market orientation, Marketing mix, Institutional theory, Customer needs, Opportunity