Michael Kwag

Boston University - Department of Administrative Sciences

Professor

United States

SCHOLARLY PAPERS

3

DOWNLOADS

76

CITATIONS

0

Scholarly Papers (3)

1.

Corporate Marketing Strategy Using Social Media: A Case Study of the Ritz-Carlton Seoul

Journal of Asian Finance, Economics and Business, Vol. 4, No. 1, pp. 79-86, 2017; ISSN: 2288-4637. DOI/10.13106/jafeb.2017.vol4.no1.79
Number of pages: 8 Posted: 20 Dec 2017
Jung Wan Lee and Michael Kwag
Boston University - Department of Administrative Sciences and Boston University - Department of Administrative Sciences
Downloads 67 (331,059)

Abstract:

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Social Networking Sites, Websites, Online Marketing, Marketing Promotion, Ritz-Carlton Hotel

2.

Green Growth and Sustainability: The Role of Tourism, Travel and Hospitality Service Industry in Korea

Journal of Distribution Science, Vol.11, No.7, 15-22. DOI: 10.13106/jds.2013.vol11.no7.15
Number of pages: 8 Posted: 15 Nov 2015 Last Revised: 18 Dec 2017
Jung Wan Lee and Michael Kwag
Boston University - Department of Administrative Sciences and Boston University - Department of Administrative Sciences
Downloads 6 (594,776)

Abstract:

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tourism, hospitality, economic growth, carbon emissions, Korea

3.

Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses

Journal of Asian Finance, Economics and Business, Vol. 2, No. 1, pp. 29-36. DOI: 10.13106/jafeb.2015.vol2.no1.29
Number of pages: 8 Posted: 15 Nov 2015 Last Revised: 22 Dec 2017
Boston University - Department of Administrative Sciences, Boston University - Department of Administrative Sciences and American University of Nigeria - School of Business, Economics, and Entrepreneurship
Downloads 3 (615,515)

Abstract:

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retail franchise, restaurant business, social networking sites, tangible assets, intangible assets, marketing promotion