Stephanie Feiereisen

City University London - Sir John Cass Business School

106 Bunhill Row

London, EC1Y 8TZ

United Kingdom

SCHOLARLY PAPERS

4

DOWNLOADS

1,000

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (4)

1.

Storytelling in the Digital Era: A Meta-Analysis of Relevant Moderators of the Narrative Transportation Effect

Journal of Business Research, 96(1), 135-146
Number of pages: 40 Posted: 21 Apr 2018 Last Revised: 07 Mar 2019
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - Sir John Cass Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 402 (95,714)

Abstract:

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Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content

2.

Need for Narrative

Journal of Marketing Management, 34(5/6), 484-496, 2018
Number of pages: 25 Posted: 22 Jan 2020
Tom van Laer, Luca M. Visconti, Luca M. Visconti and Stephanie Feiereisen
The University of Sydney, ESCP EuropeUSI Università della Svizzera italiana and City University London - Sir John Cass Business School
Downloads 324 (121,920)
Citation 2

Abstract:

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identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography

3.

It’s Not What You Say, It’s the Way You Say It! Effective Message Styles for Promoting Innovative New Services

Journal of Business Research, 107(1), 38-49 (2020)
Number of pages: 50 Posted: 12 Feb 2015 Last Revised: 08 Jan 2020
Kerrie Bertele, Stephanie Feiereisen, Chris Storey and Tom van Laer
University of Hertfordshire - Business School, City University London - Sir John Cass Business School, City University London - Sir John Cass Business School and The University of Sydney
Downloads 199 (197,836)

Abstract:

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metaphors, narratives, figurativeness, adoption intentions, new services

4.

Digitally Relevant Moderators of the Narrative Transportation Effect

Number of pages: 38 Posted: 07 Mar 2016 Last Revised: 14 Jan 2018
Tom van Laer, Stephanie Feiereisen, Luca M. Visconti and Luca M. Visconti
The University of Sydney, City University London - Sir John Cass Business School and ESCP EuropeUSI Università della Svizzera italiana
Downloads 75 (403,955)

Abstract:

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Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content