106 Bunhill Row
London, EC1Y 8TZ
United Kingdom
City University London - The Business School
Digital marketing; Meta-analysis; Narrative transportation; Story domain; Story-receiver; User-generated content
identifiable characters, imaginable plot, narrative transportation, storytelling, suspension of disbelief, videography
metaphors, narratives, figurativeness, adoption intentions, new services
Digital marketing, Meta-analysis, Narrative transportation, Social media, Story domain, Story-receiver, Storytelling, User-generated content