Shuang Zheng

Independent

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How Do Popular Rankings Affect Customer Search and Purchase on Mobile Apps: A Large-Scale Field Experiment

Nanyang Business School Research Paper No. 22-35
Posted: 23 Sep 2022 Last Revised: 28 Nov 2022
Independent, Nanyang Business School, Nanyang Technological University, Nanyang Business School, NTU, Nanyang Business School and Independent

Abstract:

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Mobile Commerce, Search Aid Systems, Customer Search, Directed and Nondirected Search, Field Experiment