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Bengü Nur Özdemir

University of Wisconsin - Whitewater - College of Business and Economics

Whitewater, WI 53190

United States

  • University of Wisconsin - Whitewater - College of Business and Economics

SCHOLARLY PAPERS

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Scholarly Papers (1)

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Revitalizing the In-Store Experience: An Empirical Study on the Spillover Effects of Experiential Services

Number of pages: 53 Posted: 16 Dec 2024 Last Revised: 18 Mar 2025
Bengü Nur Özdemir and Stanley Frederick W. T. Lim
University of Wisconsin - Whitewater - College of Business and Economics and Michigan State University – The Eli Broad College of Business
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Abstract:

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Experiential retail, grocery, synthetic difference-in-differences, synthetic control, empirical operations management