Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

5110 Cherry St.

Kansas City, MO 64110

United States

SCHOLARLY PAPERS

51

DOWNLOADS
Rank 8,252

SSRN RANKINGS

Top 8,252

in Total Papers Downloads

10,317

SSRN CITATIONS

2

CROSSREF CITATIONS

3

Scholarly Papers (51)

1.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 10 Nov 2021
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,040 (40,712)
Citation 1
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marketing strategy basic

2.
Downloads 632 (79,375)

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 528 (98,386)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 104 (479,313)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 385 (143,124)
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Price price war bundling discounts

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 152 (356,806)
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Price price war bundling discounts

4.
Downloads 528 (99,500)

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 408 (133,858)
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positioning, internet retailing, line extension

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 120 (430,378)
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positioning, internet retailing, line extension

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 365 (151,963)
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brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 73 (600,997)
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brand management, pricing

6.

Is Channel Coordination All it is Cracked Up to Be?

Number of pages: 50 Posted: 12 Dec 2000
Charles A. Ingene and Mark E. Parry
University of Mississippi - School of Business Administration and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 407 (135,516)

Abstract:

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7.

Nintendo Company Limited: The Launch of Nintendo 64

Darden Case No. UVA-M-0519
Number of pages: 29 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 361 (155,048)

Abstract:

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milgram

8.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 342 (164,443)
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private-label, pricing, strategic planning, store brands

9.

Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures

IEEE PES Transmission and Distribution Conference and Exposition, 2008
Number of pages: 62 Posted: 19 Jan 2008
Mark E. Parry, Michael Song and Robert E. Spekman
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 336 (167,550)

Abstract:

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joint ventures, cross-functional projects, project conflicts, conflict resolution

10.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322 (175,430)
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Abstract:

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marketing planning, marketing strategy

11.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 311 (181,854)
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Abstract:

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brand management, pricing

12.
Downloads 287 (197,867)

The Launch of Bacardi Silver

Darden Case No. UVA-M-0704
Number of pages: 18 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 225 (250,752)
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new products new product launch brand strategy brand extensions consumer marketing marketing strategy product lifecycle

The Launch of Bacardi Silver

Darden Case No. UVA-M-0704
Number of pages: 18 Posted: 21 Oct 2008
Melanie Jones and Mark E. Parry
University of Virginia - Darden School of Business and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 62 (657,244)
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new products new product launch brand strategy brand extensions consumer marketing marketing strategy product lifecycle

13.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 285 (199,318)
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contribution analysis, innovation management

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry, Melanie Jones and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 212 (265,254)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 70 (615,568)
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market, size, estimation, demand, forecasting, pricing, new, product, launch

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 215 (261,801)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 47 (749,976)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Monsanto—The Launch of Roundup Ready Soybeans

Darden Case No. UVA-M-0619
Number of pages: 20 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 155 (351,057)
Citation 1
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new product introduction, segmentation, positioning, launch strategy, channel strategy, genetically-altered food, bioengineering, pricing strategy

Monsanto—The Launch of Roundup Ready Soybeans

Darden Case No. UVA-M-0619
Number of pages: 20 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 94 (513,751)
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new product introduction, segmentation, positioning, launch strategy, channel strategy, genetically-altered food, bioengineering, pricing strategy

17.

Procter &Amp; Gamble: The Wal-Mart Partnership (B)

UVA-M-0455
Number of pages: 3 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 235 (241,423)

Abstract:

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marketing strategy, pricing

18.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Darden Case No. UVA-M-0575
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 223 (253,786)
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advertising strategy, new product introduction, product positioning

19.
Downloads 221 (255,961)

Altoids

Darden Case No. UVA-M-0705
Number of pages: 9 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 158 (345,354)
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New products product launch brand strategy extensions consumer behavior

Altoids

Darden Case No. UVA-M-0705
Number of pages: 9 Posted: 21 Oct 2008
Melanie Jones and Mark E. Parry
University of Virginia - Darden School of Business and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 63 (651,676)
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Abstract:

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New products product launch brand strategy extensions consumer behavior

20.
Downloads 212 (266,126)

Cyberian Outpost

UVA-M-0624
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 139 (383,692)

Abstract:

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internet, advertising, media planning, brand equity

Cyberian Outpost

Darden Case No. UVA-M-0624
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 73 (600,997)

Abstract:

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internet, advertising, media planning, brand equity

21.

Cialis

Darden Case No. UVA-M-0685
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 192 (291,264)
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Positioning, strategy, new product launch, forecasting

22.

Marketing Channels: Functions and Support

Darden Case No. UVA-M-0569
Number of pages: 9 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 186 (299,658)
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Abstract:

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distribution channels, marketing, channel strategy

23.

Honeymoon Destinations

Darden Case No. UVA-M-0479
Number of pages: 6 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 185 (301,024)
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data analysis, tourism, weddings, market research, survey research, questionnaire design, simple design, factor analysis

Carrier Corporation: The Future of R410a

Darden Case No. UVA-M-0636
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Emily Jean Gibbons
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Independent
Downloads 140 (381,488)
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new product introduction, positioning, environment regulation buy-in stakeholder

Carrier Corporation: The Future of R410a

Darden Case No. UVA-M-0636
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Emily Jean Gibbons
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Independent
Downloads 27 (913,640)
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new product introduction, positioning, environment regulation buy-in stakeholder

25.

The Aleve Launch (B)

Darden Case No. UVA-M-0556
Number of pages: 5 Posted: 16 Jun 2009
Mark E. Parry and Katie Fehskens
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 157 (347,104)

Abstract:

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new product introduction, positioning

26.
Downloads 141 (378,711)

Adios Junk Mail

Darden Case No. UVA-M-0553
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry and Janet Fitzgerald
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 99 (496,149)
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market analysis, marketing research, pricing

Adios Junk Mail

Darden Case No. UVA-M-0553
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry and Janet Fitzgerald
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 42 (786,074)
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Abstract:

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market analysis, marketing research, pricing

27.

W. K. Kellogg Company (a)

Darden Case No. UVA-M-0465
Number of pages: 22 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 132 (398,797)
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Abstract:

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advertising strategy, brand management, pricing, promotion

28.

Discover Brokerage

UVA-M-0628
Number of pages: 29 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 130 (403,541)

Abstract:

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internet, advertising, media planning, brand equity

29.
Downloads 127 (410,840)

Usps: The “We Deliver” Campaign

Darden Case No. UVA-M-0371
Number of pages: 24 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 114 (447,574)
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advertising, marketing research, U.S. Postal Service

Usps: The “We Deliver” Campaign

Darden Case No. UVA-M-0371
Number of pages: 24 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 13 (1,061,457)
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Abstract:

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advertising, marketing research, U.S. Postal Service

30.
Downloads 125 (415,726)

Power Integrations, Inc

Darden Case No. UVA-M-0706
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 88 (536,179)
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Abstract:

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New, products, B2B, marketing, strategy, product, management

Power Integrations, Inc

Darden Case No. UVA-M-0706
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 37 (825,233)
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Abstract:

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New, products, B2B, marketing, strategy, product, management

31.

The Aleve Launch (a)

Darden Case No. UVA-M-0554
Number of pages: 12 Posted: 16 Jun 2009
Mark E. Parry and Katie Fehskens
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 124 (418,200)
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Abstract:

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new product introduction, positioning

32.

Measuring Consumer Price Sensitivity

Darden Case No. UVA-M-0567
Number of pages: 11 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 121 (425,943)
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Abstract:

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pricing, pricing strategy

33.

Sweet Concepts, Inc.: Trade Show Marketing

Darden Case No. UVA-M-0707
Number of pages: 9 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 111 (454,368)
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Abstract:

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communication process, communication strategy

34.

Philip Morris U.S.A. And Marlboro Friday (B)

Darden Case No. UVA-M-0473
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 109 (460,396)

Abstract:

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brand management, pricing, diverse protagonist, gender (female protagonist)

35.

Eckhard Pfeiffer and Compaq (Condensed)

Darden Case No. UVA-M-0605
Number of pages: 21 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 102 (482,650)
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Abstract:

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internet marketing, channel strategy

36.

Emc

Darden Case No. UVA-M-0703
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 99 (492,445)
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Abstract:

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market strategy, market positioning and pricing, market share

37.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 10 Nov 2021
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 79 (566,617)
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Abstract:

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marketing strategy, pricing

38.

Media Selection

Darden Case No. UVA-M-0589
Number of pages: 5 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 72 (597,090)

Abstract:

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advertising, communication process, media planning

39.

Conjoint Analysis

Darden Case No. UVA-M-0686
Number of pages: 22 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 72 (597,090)
  • Add to Cart

Abstract:

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pricing

40.

W. K. Kellogg Company (B)

Darden Case No. UVA-M-0472
Number of pages: 6 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 65 (630,278)

Abstract:

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advertising strategy, brand management, pricing, promotion

41.

Communication Expenditures

Darden Case No. UVA-M-0591
Number of pages: 8 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 59 (661,573)

Abstract:

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advertising, budgeting, communications

42.

Sprint: The Residential Long-Distance Market

Darden Case No. UVA-M-0490
Number of pages: 20 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 55 (683,755)

Abstract:

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brand management, pricing, promotion

43.

Colonial Auto Center

Darden Case No. UVA-M-0565
Number of pages: 18 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 51 (707,584)

Abstract:

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advertising, budgeting

44.

The Mexican Fine Arts Center Museum

Darden Case No. UVA-M-0360
Number of pages: 21 Posted: 18 Feb 2020
Mark E. Parry and Michele Nadanyi
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 31 (851,635)
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advertising strategy, community relations, diverse protagonist, female, diversity in the workplace, market segmentation, nontraditional business, diversity case, small business, diversity

45.

Fundamentals of Pricing

Darden Case No. UVA-M-0566
Number of pages: 8 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 31 (851,635)
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Abstract:

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marketing

46.

Targeting

Darden Case No. UVA-M-0563
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Marjorie Adams
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 29 (868,912)
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Abstract:

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marketing strategy

47.

Ohio Art and the Internet

Darden Case No. UVA-M-0621
Number of pages: 18 Posted: 05 Apr 2010
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 20 (953,702)
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Abstract:

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e-business, channel strategy

48.

Square D Company

Darden Case No. UVA-M-0367
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 20 (953,702)
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sales force management issues organization, training, compensation, monitoring, and evaluation

49.

Ohio Art

Darden Case No. UVA-M-0587
Number of pages: 25 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 15 (1,004,734)
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Abstract:

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advertising strategy, budgeting, media planning

50.

The Impact of Formal Processes for Market Information Acquisition and Utilization on the Performance of Chinese New Ventures

International Journal of Research in Marketing, Vol. 26, No. 4, pp. 314-323, December 2009
Posted: 28 Feb 2012
Michael Song, Anthony Di Benedetto and Mark E. Parry
Barclays Investment Bank, Temple University and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Abstract:

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51.

Market Information and New Venture Performance: Differences between Established and Emerging Technology Standards

IEEE Transactions on Engineering Management, Vol. 57, No. 1, pp. 22-38, February 2010
Posted: 28 Feb 2012
Michael Song, Anthony Di Benedetto and Mark E. Parry
Barclays Investment Bank, Temple University and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Abstract:

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