Mark E. Parry

University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

5110 Cherry St.

Kansas City, MO 64110

United States

SCHOLARLY PAPERS

53

DOWNLOADS
Rank 3,706

SSRN RANKINGS

Top 3,706

in Total Papers Downloads

10,546

SSRN CITATIONS

0

CROSSREF CITATIONS

3

Scholarly Papers (53)

1.

The Seven Questions of Marketing Strategy

Darden Case No. UVA-M-0779
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 1,038 (20,954)
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Abstract:

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marketing strategy basic

2.

Powerball: Somebody's Gotta Win!

Darden Case No. UVA-QA-0857
Number of pages: 18 Posted: 21 Oct 2008 Last Revised: 25 May 2018
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 1,028 (21,268)
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revenue prediction, lotteries, decision weights, prospect theory, probability

3.
Downloads 629 ( 42,250)

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 527 (52,475)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

Mcdonald'S: The Arch Deluxe Launch

Darden Case No. UVA-M-0503
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 102 (268,986)
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UVA-M-0503, market segmentation brand management entrepreneurship product positioning service industry

4.
Downloads 533 ( 52,338)

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 383 (77,617)
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Abstract:

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Price price war bundling discounts

Mcdonald'S: The Hamburger Price Wars

Darden Case No. UVA-M-0687
Number of pages: 13 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 150 (200,121)
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Price price war bundling discounts

5.
Downloads 524 ( 53,521)

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 406 (72,623)
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Abstract:

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positioning, internet retailing, line extension

Jeff Bezos and Amazon.Com

Darden Case No. UVA-M-0603
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 118 (242,243)
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positioning, internet retailing, line extension

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 361 (83,212)
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Abstract:

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brand management, pricing

Philip Morris U.S.A. And Marlboro Friday (a) (Condensed)

Darden Case No. UVA-M-0657
Number of pages: 4 Posted: 21 Oct 2008
Independent, University of Virginia - Darden School of Business, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN and University of Marketing and Distribution Sciences
Downloads 69 (343,143)
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Abstract:

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brand management, pricing

7.

Is Channel Coordination All it is Cracked Up to Be?

Darden School of Business Working Paper No. 00-02
Number of pages: 50 Posted: 12 Dec 2000
Charles A. Ingene and Mark E. Parry
University of Mississippi - School of Business Administration and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 349 (87,230)

Abstract:

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8.

Cott Versus Coca-Cola: The Private Label Challenge

Darden Case No. UVA-M-0585
Number of pages: 28 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 337 (90,681)
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Abstract:

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private-label, pricing, strategic planning, store brands

9.

The Marketing Plan: An Overview

Darden Case No. UVA-M-0613
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 322 (95,413)
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Abstract:

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marketing planning, marketing strategy

10.

Task Conflict, Integrative Potential, and Conflict Management Strategies in Joint Ventures

IEEE PES Transmission and Distribution Conference and Exposition, 2008
Number of pages: 62 Posted: 19 Jan 2008
Mark E. Parry, Michael Song and Robert E. Spekman
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 318 (96,766)

Abstract:

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joint ventures, cross-functional projects, project conflicts, conflict resolution

11.

Philip Morris U.S.A. And Marlboro Friday (a)

Darden Case No. UVA-M-0468
Number of pages: 35 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 306 (100,885)
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Abstract:

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brand management, pricing

12.
Downloads 284 (109,363)

The Launch of Bacardi Silver

Darden Case No. UVA-M-0704
Number of pages: 18 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 223 (139,584)
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new products new product launch brand strategy brand extensions consumer marketing marketing strategy product lifecycle

The Launch of Bacardi Silver

Darden Case No. UVA-M-0704
Number of pages: 18 Posted: 21 Oct 2008
Melanie Jones and Mark E. Parry
University of Virginia - Darden School of Business and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 61 (366,513)
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new products new product launch brand strategy brand extensions consumer marketing marketing strategy product lifecycle

13.

Pampers: The Disposable Diaper War (a)

Darden Case No. UVA-M-0643
Number of pages: 13 Posted: 16 Jun 2009
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 282 (110,188)
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contribution analysis, innovation management

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry, Melanie Jones and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 211 (147,259)
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Abstract:

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market, size, estimation, demand, forecasting, pricing, new, product, launch

Pampers: The Launch of Pampers Rash Guard (a)

Darden Case No. UVA-M-0688
Number of pages: 11 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 69 (343,143)
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Abstract:

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market, size, estimation, demand, forecasting, pricing, new, product, launch

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 213 (145,936)
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Abstract:

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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Philip Morris U.S.A.: The 2003 Wholesale Price Promotion

Darden Case No. UVA-M-0709
Number of pages: 15 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 44 (426,333)
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Pricing strategy promotion price competition consumer marketing brand strategy channel strategy

Monsanto—The Launch of Roundup Ready Soybeans

Darden Case No. UVA-M-0619
Number of pages: 20 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 150 (200,121)
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new product introduction, segmentation, positioning, launch strategy, channel strategy, genetically-altered food, bioengineering, pricing strategy

Monsanto—The Launch of Roundup Ready Soybeans

Darden Case No. UVA-M-0619
Number of pages: 20 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 88 (296,584)
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Abstract:

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new product introduction, segmentation, positioning, launch strategy, channel strategy, genetically-altered food, bioengineering, pricing strategy

17.

Mcdonald'S: The Arch Deluxe Launch (Condensed)

Darden Case No. UVA-M-0575
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 218 (143,124)
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Abstract:

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advertising strategy, new product introduction, product positioning

18.
Downloads 215 (144,949)

Altoids

Darden Case No. UVA-M-0705
Number of pages: 9 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 153 (196,848)
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Abstract:

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New products product launch brand strategy extensions consumer behavior

Altoids

Darden Case No. UVA-M-0705
Number of pages: 9 Posted: 21 Oct 2008
Melanie Jones and Mark E. Parry
University of Virginia - Darden School of Business and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 62 (363,401)
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Abstract:

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New products product launch brand strategy extensions consumer behavior

19.

Procter &Amp; Gamble: The Wal-Mart Partnership (B)

UVA-M-0455
Number of pages: 3 Posted: 21 Oct 2008
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 205 (151,681)

Abstract:

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marketing strategy, pricing

20.

Cialis

Darden Case No. UVA-M-0685
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 190 (162,761)
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Abstract:

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Positioning, strategy, new product launch, forecasting

21.

Honeymoon Destinations

Darden Case No. UVA-M-0479
Number of pages: 6 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 184 (167,530)
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data analysis, tourism, weddings, market research, survey research, questionnaire design, simple design, factor analysis

22.

Marketing Channels: Functions and Support

Darden Case No. UVA-M-0569
Number of pages: 9 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 181 (170,054)
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Abstract:

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distribution channels, marketing, channel strategy

Carrier Corporation: The Future of R410a

Darden Case No. UVA-M-0636
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Emily Jean Gibbons
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Independent
Downloads 140 (211,888)
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new product introduction, positioning, environment regulation buy-in stakeholder

Carrier Corporation: The Future of R410a

Darden Case No. UVA-M-0636
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Emily Jean Gibbons
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and Independent
Downloads 26 (513,420)
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new product introduction, positioning, environment regulation buy-in stakeholder

24.
Downloads 139 (212,606)

Adios Junk Mail

Darden Case No. UVA-M-0553
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry and Janet Fitzgerald
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 98 (276,416)
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Abstract:

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market analysis, marketing research, pricing

Adios Junk Mail

Darden Case No. UVA-M-0553
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry and Janet Fitzgerald
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 41 (438,581)
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Abstract:

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market analysis, marketing research, pricing

25.

The Aleve Launch (B)

Darden Case No. UVA-M-0556
Number of pages: 5 Posted: 16 Jun 2009
Mark E. Parry and Katie Fehskens
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 133 (220,267)

Abstract:

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new product introduction, positioning

26.
Downloads 132 (221,584)

Cyberian Outpost

UVA-M-0624
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 116 (245,319)

Abstract:

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internet, advertising, media planning, brand equity

Cyberian Outpost

Darden Case No. UVA-M-0624
Number of pages: 17 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 16 (578,229)

Abstract:

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internet, advertising, media planning, brand equity

27.
Downloads 126 (229,609)

Usps: The “We Deliver” Campaign

Darden Case No. UVA-M-0371
Number of pages: 24 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 113 (250,018)
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advertising, marketing research, U.S. Postal Service

Usps: The “We Deliver” Campaign

Darden Case No. UVA-M-0371
Number of pages: 24 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 13 (599,013)
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Abstract:

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advertising, marketing research, U.S. Postal Service

28.

W. K. Kellogg Company (a)

Darden Case No. UVA-M-0465
Number of pages: 22 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 125 (231,026)
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Abstract:

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advertising strategy, brand management, pricing, promotion

29.
Downloads 121 (236,654)

Power Integrations, Inc

Darden Case No. UVA-M-0706
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 86 (300,976)
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Abstract:

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New, products, B2B, marketing, strategy, product, management

Power Integrations, Inc

Darden Case No. UVA-M-0706
Number of pages: 16 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 35 (465,317)
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Abstract:

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New, products, B2B, marketing, strategy, product, management

30.

Measuring Consumer Price Sensitivity

Darden Case No. UVA-M-0567
Number of pages: 11 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 120 (238,128)
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Abstract:

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pricing, pricing strategy

31.

The Aleve Launch (a)

Darden Case No. UVA-M-0554
Number of pages: 12 Posted: 16 Jun 2009
Mark E. Parry and Katie Fehskens
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 120 (238,128)
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Abstract:

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new product introduction, positioning

32.

Sweet Concepts, Inc.: Trade Show Marketing

Darden Case No. UVA-M-0707
Number of pages: 9 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 110 (253,657)
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Abstract:

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communication process, communication strategy

33.

Eckhard Pfeiffer and Compaq (Condensed)

Darden Case No. UVA-M-0605
Number of pages: 21 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 100 (270,893)
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Abstract:

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internet marketing, channel strategy

34.

Discover Brokerage

UVA-M-0628
Number of pages: 29 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 98 (274,518)

Abstract:

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internet, advertising, media planning, brand equity

35.

Emc

Darden Case No. UVA-M-0703
Number of pages: 19 Posted: 21 Oct 2008
Mark E. Parry and Melanie Jones
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 98 (274,518)
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Abstract:

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market strategy, market positioning and pricing, market share

36.

Nintendo Company Limited: The Launch of Nintendo 64

Darden Case No. UVA-M-0519
Number of pages: 29 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 75 (323,807)

Abstract:

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milgram

37.

Procter & Gamble, Private-Label Brands, and the Wal-Mart Partnership (a)

Darden Case No. UVA-M-0654
Number of pages: 4 Posted: 05 Apr 2010 Last Revised: 25 May 2018
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing, affiliation not provided to SSRN, University of Virginia - Darden School of Business and University of Marketing and Distribution Sciences
Downloads 74 (326,318)
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Abstract:

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marketing strategy, pricing

38.

Philip Morris U.S.A. And Marlboro Friday (B)

Darden Case No. UVA-M-0473
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 71 (333,830)

Abstract:

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brand management, pricing, diverse protagonist, gender (female protagonist)

39.

Conjoint Analysis

Darden Case No. UVA-M-0686
Number of pages: 22 Posted: 21 Oct 2008
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 71 (333,830)
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Abstract:

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pricing

40.

Media Selection

Darden Case No. UVA-M-0589
Number of pages: 5 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 57 (373,764)

Abstract:

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advertising, communication process, media planning

41.

Communication Expenditures

Darden Case No. UVA-M-0591
Number of pages: 8 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 38 (441,935)

Abstract:

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advertising, budgeting, communications

42.

W. K. Kellogg Company (B)

Darden Case No. UVA-M-0472
Number of pages: 6 Posted: 16 Jun 2009
Mark E. Parry and Yoshinobu Sato
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Marketing and Distribution Sciences
Downloads 34 (458,959)

Abstract:

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advertising strategy, brand management, pricing, promotion

43.

Fundamentals of Pricing

Darden Case No. UVA-M-0566
Number of pages: 8 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 30 (477,651)
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Abstract:

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marketing

44.

The Mexican Fine Arts Center Museum

Darden Case No. UVA-M-0360
Number of pages: 21 Posted: 16 Jun 2009
Mark E. Parry and Michele Nadanyi
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and affiliation not provided to SSRN
Downloads 30 (477,651)
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advertising strategy, community relations, diverse protagonist, female, diversity in the workplace, market segmentation, nontraditional business, diversity case, small business, diversity

45.

Colonial Auto Center

Darden Case No. UVA-M-0565
Number of pages: 18 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 29 (482,564)

Abstract:

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advertising, budgeting

46.

Targeting

Darden Case No. UVA-M-0563
Number of pages: 4 Posted: 16 Jun 2009
Mark E. Parry and Marjorie Adams
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 28 (487,894)
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Abstract:

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marketing strategy

47.

Sprint: The Residential Long-Distance Market

Darden Case No. UVA-M-0490
Number of pages: 20 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 21 (527,295)

Abstract:

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brand management, pricing, promotion

48.

Ohio Art and the Internet

Darden Case No. UVA-M-0621
Number of pages: 18 Posted: 05 Apr 2010
Mark E. Parry and M. L. Martin
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing and University of Virginia - Darden School of Business
Downloads 19 (539,208)
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Abstract:

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e-business, channel strategy

49.

Square D Company

Darden Case No. UVA-M-0367
Number of pages: 19 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 19 (539,208)
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sales force management issues organization, training, compensation, monitoring, and evaluation

50.

Ohio Art

Darden Case No. UVA-M-0587
Number of pages: 25 Posted: 16 Jun 2009
Mark E. Parry
University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 14 (569,572)
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Abstract:

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advertising strategy, budgeting, media planning

51.

The Adoption of Electronic Innovations with Indirect Network Externalities that Compete with Standalone Physical Products

Creativity and Innovation Management, Vol. 24, Issue 3, pp. 430-448, 2015
Number of pages: 19 Posted: 19 Aug 2015
Tomoko Kawakami and Mark E. Parry
Waseda University and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing
Downloads 0 (681,140)
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52.

The Impact of Formal Processes for Market Information Acquisition and Utilization on the Performance of Chinese New Ventures

International Journal of Research in Marketing, Vol. 26, No. 4, pp. 314-323, December 2009
Posted: 28 Feb 2012
Michael Song, Anthony Di Benedetto and Mark E. Parry
Barclays Investment Bank, Temple University and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Abstract:

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53.

Market Information and New Venture Performance: Differences between Established and Emerging Technology Standards

IEEE Transactions on Engineering Management, Vol. 57, No. 1, pp. 22-38, February 2010
Posted: 28 Feb 2012
Michael Song, Anthony Di Benedetto and Mark E. Parry
Barclays Investment Bank, Temple University and University of Missouri at Kansas City - Department of Organizational Leadership/Marketing

Abstract:

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