Ruiliang Yan

Texas A&M University (TAMU), Commerce

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Scholarly Papers (1)

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Health Creates Wealth? The Use of Nutrition Claims and Firm Financial Performance

Cao, Z., & Yan, R. (2016). Health creates wealth? The use of nutrition claims and firm financial performance. Journal of Public Policy & Marketing, 35(1), 58-75.
Number of pages: 57 Posted: 17 Nov 2022
Zixia (Summer) Cao and Ruiliang Yan
University of Colorado Denver and Texas A&M University (TAMU), Commerce
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Abstract:

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Nutrition claims, Health claims, New products, Firm value, Tobin’s Q