Lingling Liu

Sports DAO Ltd.

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The Metaverse: Opportunities and Challenges for Marketing in Web3

Number of pages: 6 Posted: 22 Nov 2022
Dan Zhang, Simon Chadwick and Lingling Liu
Coventry University - Business School, Coventry University - Business School and Sports DAO Ltd.
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Abstract:

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Metaverse, Metaverse marketing, Web3, Digital marketing channels, Digital ownership, Decentralisation, Blockchain, AR/VR marketing