Ko de Ruyter

Maastricht University - Department of Marketing & Supply Chain Management

Endepolsdomein 150

Maastricht, Limburg 6201 BE

Netherlands

SCHOLARLY PAPERS

9

DOWNLOADS
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Top 15,526

in Total Papers Downloads

2,767

CITATIONS

1

Scholarly Papers (9)

1.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
City University London - Sir John Cass Business School, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 759 (13,044)

Abstract:

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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

2.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 118 (66,976)

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Mobile Markets, Gamification, Game Design, Mobile Marketing

3.

In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

International Journal of Research in Marketing, 27(2), 164-174, 2010
Number of pages: 41 Posted: 26 Dec 2009 Last Revised: 26 Oct 2017
Tom van Laer and Ko de Ruyter
City University London - Sir John Cass Business School and Maastricht University - Department of Marketing & Supply Chain Management
Downloads 62 (243,285)
Citation 1

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Narrative transportation, Integrity perception, Service failure, Social media, Trust repair

4.

A Little Help from My Friends: Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility

Number of pages: 32 Posted: 21 Mar 2014 Last Revised: 12 Dec 2015
Nadine Kiratli, Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing, Maastricht University - Department of Marketing & Supply Chain Management and City University London - Sir John Cass Business School
Downloads 40 (307,711)

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Corporate social responsibility; CSR; Organizational adjustment; Small and medium-sized enterprises; SME; Stakeholder theory

5.

A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts

Journal of Interactive Marketing, 27(1), 14-27 (2013)
Number of pages: 35 Posted: 31 May 2013 Last Revised: 26 Oct 2017
Tom van Laer, Ko de Ruyter and David Cox
City University London - Sir John Cass Business School, Maastricht University - Department of Marketing & Supply Chain Management and University of New South Wales (UNSW)
Downloads 31 (336,690)

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Attentional bias modification, Empathy, Psychological ownership, Social media, Narrative transportation

6.

It's the Social, Stupid! Leveraging the 4C Markers of Social in Online Service Delivery

R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 413-436). Northampton, MA: Edward Elgar
Number of pages: 24 Posted: 16 May 2016
Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing & Supply Chain Management and City University London - Sir John Cass Business School
Downloads 0 (488,785)

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7.

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100,
Posted: 20 Jan 2016
Radboud University Nijmegen, City University London - Sir John Cass Business School, University of Western Ontario - Richard Ivey School of Business, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - School of Business and Economics

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Scale development, General online social interaction propensity, Individual difference, Social media

8.

Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies

European Journal of Marketing, 51(11/12), 1961-1979
Posted: 02 Aug 2015 Last Revised: 13 Jan 2018
Maastricht University - Department of Marketing, City University London - Sir John Cass Business School, Maastricht University - Department of Marketing & Supply Chain Management and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

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Narrative Transportation, Selfie, Snapshot Style, eWOM

9.

Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication

Journal of Management Information Systems, 33(2), 511-541
Number of pages: 41 Posted: 11 Mar 2015 Last Revised: 07 Oct 2016
Westminster Business School, City University London - Sir John Cass Business School, Maastricht University - Department of Marketing & Supply Chain Management and Catholic University of Louvain (UCL) - Department of Marketing
Downloads 0 (24,591)

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CMC between business partners, Deception severity, Speech act theory, Automated text analysis