Ko de Ruyter

Maastricht University - Department of Marketing & Supply Chain Management

Endepolsdomein 150

Maastricht, Limburg 6201 BE

Netherlands

SCHOLARLY PAPERS

10

DOWNLOADS
Rank 15,585

SSRN RANKINGS

Top 15,585

in Total Papers Downloads

3,144

SSRN CITATIONS
Rank 27,378

SSRN RANKINGS

Top 27,378

in Total Papers Citations

6

CROSSREF CITATIONS

19

Scholarly Papers (10)

1.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,534 (11,496)
Citation 3

Abstract:

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Communication, Meta-analysis, Narrative Persuasion, Narrative Transportation, Storytelling

2.

Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication

Journal of Management Information Systems, 33(2), 511-541
Number of pages: 41 Posted: 11 Mar 2015 Last Revised: 07 Oct 2016
Westminster Business School, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Catholic University of Louvain (UCL) - Department of Marketing
Downloads 931 (24,600)
Citation 1

Abstract:

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CMC between business partners, Deception severity, Speech act theory, Automated text analysis

3.

Gamification and Mobile Marketing Effectiveness

Journal of Interactive Marketing, Forthcoming
Number of pages: 36 Posted: 01 May 2015 Last Revised: 15 Dec 2015
Florida State University, Maastricht University - Department of Marketing & Supply Chain Management, University of Connecticut School of Business, University of Michigan, Stephen M. Ross School of Business and Gamestop, Inc.
Downloads 420 (70,241)

Abstract:

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Mobile Markets, Gamification, Game Design, Mobile Marketing

4.

In Stories We Trust: How Narrative Apologies Provide Cover for Competitive Vulnerability After Integrity-Violating Blog Posts

International Journal of Research in Marketing, 27(2), 164-174, 2010
Number of pages: 41 Posted: 26 Dec 2009 Last Revised: 26 Oct 2017
Tom van Laer and Ko de Ruyter
The University of Sydney and Maastricht University - Department of Marketing & Supply Chain Management
Downloads 107 (258,595)
Citation 2

Abstract:

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Narrative transportation, Integrity perception, Service failure, Social media, Trust repair

5.

A Little Help from My Friends: Assessing the Adjustment of Small and Medium-Sized Enterprises to Corporate Social Responsibility

Number of pages: 32 Posted: 21 Mar 2014 Last Revised: 12 Dec 2015
Nadine Kiratli, Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing, Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney
Downloads 72 (331,266)

Abstract:

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Corporate social responsibility; CSR; Organizational adjustment; Small and medium-sized enterprises; SME; Stakeholder theory

6.

A Walk in Customers' Shoes: How Attentional Bias Modification Affects Ownership of Integrity-Violating Social Media Posts

Journal of Interactive Marketing, 27(1), 14-27 (2013)
Number of pages: 35 Posted: 31 May 2013 Last Revised: 26 Oct 2017
Tom van Laer, Ko de Ruyter and David Cox
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Motivforce Marketing & Incentives Ltd
Downloads 60 (364,581)

Abstract:

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Attentional bias modification, Empathy, Psychological ownership, Social media, Narrative transportation

7.

It's the Social, Stupid! Leveraging the 4C Markers of Social in Online Service Delivery

R. T. Rust & M.-H. Huang (Eds.), Handbook of Service Marketing Research (pp. 413-436). Northampton, MA: Edward Elgar
Number of pages: 24 Posted: 16 May 2016
Ko de Ruyter and Tom van Laer
Maastricht University - Department of Marketing & Supply Chain Management and The University of Sydney
Downloads 20 (533,167)

Abstract:

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8.

GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity

Journal of Interactive Marketing 28 (2014) 87–100
Posted: 20 Jan 2016
Radboud University Nijmegen, City University London - Sir John Cass Business School, University of Western Ontario - Richard Ivey School of Business, Maastricht University - Department of Marketing & Supply Chain Management and Loughborough University - School of Business and Economics

Abstract:

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Scale development, General online social interaction propensity, Individual difference, Social media

9.

Assessing the Effect of Narrative Transportation, Portrayed Action, and Photographic Style on the Likelihood to Comment on Posted Selfies

European Journal of Marketing, 51(11/12), 1961-1979
Posted: 02 Aug 2015 Last Revised: 13 Jan 2018
Maastricht University - Department of Marketing, The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)

Abstract:

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Narrative Transportation, Selfie, Snapshot Style, eWOM

10.

Harnessing a ‘Currency Matrix’ for Performance Measurement in Cooperatives: A Multi-Phased Study

Sustainability 2018, 10, 4536
Number of pages: 40
Maastricht University, affiliation not provided to SSRN, Maastricht School of Business and Economics, Maastricht University - Department of Marketing & Supply Chain Management and Maastricht University
Downloads 0

Abstract:

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performance measurement; cooperatives; extensive review; Delphi method; interdisciplinary dialogue; social enterprises; socio-economic impact