Aparna A. Labroo

University of Chicago

Assistant Professor

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

  • University of Chicago

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

The Effect of Conceptual and Perceptual Fluency on Brand Evaluation

Number of pages: 15 Posted: 08 May 2007
Angela Y. Lee and Aparna A. Labroo
Northwestern University - Kellogg School of Management and University of Chicago
Downloads 1,077 (19,418)
Citation 13

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advertising, persuasion, ease of processing, fluency, brand management, emotion, affective judgment

2.

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Number of pages: 37 Posted: 23 Feb 2007
Aparna A. Labroo and Angela Y. Lee
University of Chicago and Northwestern University - Kellogg School of Management
Downloads 494 (56,281)
Citation 2

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Advertising, Brand Management, Attitude, Persuasion, Ease of Processing, Metacognition, Fluency

3.

Psychological Distancing: Why Happiness Helps You See the Big Picture

Journal of Consumer Research, Vol. 35, No. 5, 2009
Number of pages: 11 Posted: 01 Jul 2012
Aparna A. Labroo and Vanessa Patrick
University of Chicago and University of Houston - C.T. Bauer College of Business
Downloads 82 (300,989)

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4.

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation

Journal of Consumer Research, Vol. 36, No. 2, August 2009
Number of pages: 14 Posted: 30 Oct 2012
Aparna A. Labroo and Anirban Mukhopadhyay
University of Chicago and Hong Kong University of Science & Technology (HKUST)
Downloads 31 (463,107)

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lay theories, implicit theories, emotion, affect regulation, self-regulation

5.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Journal of Consumer Research, 2011
Posted: 27 Mar 2011
Iris W. Hung and Aparna A. Labroo
National University of Singapore (NUS) - NUS Business School and University of Chicago

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Embodied Cognition, Self-regulation, Self-control, Willpower