Aparna A. Labroo

University of Chicago

Assistant Professor

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

5

DOWNLOADS
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SSRN RANKINGS

Top 39,062

in Total Papers Downloads

1,918

SSRN CITATIONS
Rank 26,692

SSRN RANKINGS

Top 26,692

in Total Papers Citations

18

CROSSREF CITATIONS

16

Scholarly Papers (5)

1.
Downloads 1,215 (26,120)
Citation 18

Abstract:

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advertising, persuasion, ease of processing, fluency, brand management, emotion, affective judgment

2.

Between Two Brands: A Goal Fluency Account of Brand Evaluation

Number of pages: 37 Posted: 23 Feb 2007
Aparna A. Labroo and Angela Y. Lee
Downloads 535 (79,227)
Citation 2

Abstract:

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Advertising, Brand Management, Attitude, Persuasion, Ease of Processing, Metacognition, Fluency

3.

Psychological Distancing: Why Happiness Helps You See the Big Picture

Journal of Consumer Research, Vol. 35, No. 5, 2009
Number of pages: 11 Posted: 01 Jul 2012
Aparna A. Labroo and Vanessa Patrick
University of Chicago and University of Houston - C.T. Bauer College of Business
Downloads 108 (372,757)

Abstract:

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4.

Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation

Journal of Consumer Research, Vol. 36, No. 2, August 2009
Number of pages: 14 Posted: 30 Oct 2012
Aparna A. Labroo and Anirban Mukhopadhyay
University of Chicago and Hong Kong University of Science & Technology (HKUST)
Downloads 60 (525,620)

Abstract:

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lay theories, implicit theories, emotion, affect regulation, self-regulation

5.

From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation

Journal of Consumer Research, 2011
Posted: 27 Mar 2011
Iris W. Hung and Aparna A. Labroo
National University of Singapore (NUS) - NUS Business School and University of Chicago

Abstract:

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Embodied Cognition, Self-regulation, Self-control, Willpower