5807 S. Woodlawn Avenue
Chicago, IL 60637
United States
University of Chicago
SSRN RANKINGS
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advertising, persuasion, ease of processing, fluency, brand management, emotion, affective judgment
Advertising, Brand Management, Attitude, Persuasion, Ease of Processing, Metacognition, Fluency
lay theories, implicit theories, emotion, affect regulation, self-regulation
Embodied Cognition, Self-regulation, Self-control, Willpower