Ginger L. Pennington

University of Chicago - Booth School of Business

5807 S. Woodlawn Avenue

Chicago, IL 60637

United States

SCHOLARLY PAPERS

1

DOWNLOADS

209

CITATIONS

7

Scholarly Papers (1)

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 18 Jul 2007 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 169 (175,913)

Abstract:

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Time, goals, decision making

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Journal of Consumer Research, Vol. 34, 2008
Number of pages: 12 Posted: 01 Nov 2008 Last Revised: 05 Apr 2012
Cassie Mogilner, Jennifer Aaker and Ginger L. Pennington
University of California, Los Angeles (UCLA) - Anderson School of Management, Stanford University - Graduate School of Business and University of Chicago - Booth School of Business
Downloads 40 (431,161)

Abstract:

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