Corine Noordhoff

affiliation not provided to SSRN

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The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation

ERIM Report Series Reference No. ERS-2011-008-MKT
Number of pages: 51 Posted: 28 Mar 2011
affiliation not provided to SSRN, Maastricht University - Department of Marketing, Duke University - Fuqua School of Business, Hasselt University and Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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Citation 15

Abstract:

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embedded ties, knowledge, business-to-business partnerships, innovation, co-creation, dark side, bright side