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Konstantinos Tasoulis
Affiliation not provided to SSRN
SCHOLARLY PAPERS
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Scholarly Papers (1)
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Containing Cause-Related Marketing Skepticism
Vlachos, P. A., Koritos, C. D., Krepapa, A., Tasoulis, K., & Theodorakis, I. G. (2016). Containing cause-related marketing skepticism: A comparison across donation frame types. Corporate Reputation Review, 19(1), 4-21.
Number of pages: 18
Posted: 05 Dec 2022
Pavlos A. Vlachos
,
Christos Koritos
,
Areti Krepapa
, Konstantinos Tasoulis and
Ioannis Theodorakis
Alba Graduate Business School,The American College of Greece, Alba Graduate Business School - American College of Greece, American College of Greece (DEREE) - Graduate School of DEREE,
affiliation not provided to SSRN
and INSEEC Business School
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Abstract:
attributions; cause-related marketing; consumer skepticism; corporate social responsibility
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