Author Page for Holger Sievert

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

Downloads 524 (92,999)

Citation 1

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The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung

Number of pages: 17 Posted: 01 Apr 2009 Last Revised: 23 Jun 2009

Holger Sievert

Macromedia University

Downloads 333 (155,622)

Abstract:

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

Number of pages: 20 Posted: 01 May 2007 Last Revised: 06 Jul 2010

Holger Sievert

Macromedia University

Downloads 191 (270,547)

Citation 1

Abstract:

2.

Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

15TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - USING THEORY FOR STRATEGIC PRACTICE THROUGH GLOBAL ENGAGEMENT AND CONFLICT RESEARCH. March 8-10, 2012. Li, Z.C. & Spaulding, C.A. (eds.), Miami FL: University of Miami Press. pp. 784-813.

Number of pages: 32 Posted: 27 Feb 2012 Last Revised: 19 Sep 2012

Holger Sievert and Robert Craig

Macromedia University and University of Cambridge

Downloads 507 (96,839)

Citation 8

Abstract:

3.

'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009

Number of pages: 13 Posted: 05 Mar 2010 Last Revised: 22 Dec 2010

Holger Sievert

Macromedia University

Downloads 272 (193,600)

Abstract:

4.

Applying Change, (Social) Network and PR Theories to Introduce Social Media-Based Internal Communication

15th International Public Relations Research Conference, March 2012

Number of pages: 12 Posted: 27 Feb 2012 Last Revised: 31 Mar 2012

Holger Sievert and Astrid Nelke

Macromedia University and [know:bodies] gmbh

Downloads 240 (219,058)

Abstract:

5.

Between Mao and Milano: Extended Thoughts on an Interdisciplinary Theory of International Corporate Communication (Zwischen Mao und Milano: Erweiterte Ueberlegungen zu einer interdisziplinaeren Theorie internationaler Corporate Communication)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 145-174, Gütersloh: Verlag Bertelsmann Stiftung, 2007

Number of pages: 30 Posted: 22 Nov 2007 Last Revised: 11 Aug 2009

Holger Sievert

Macromedia University

Downloads 234 (224,521)

Abstract:

6.

First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications

Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010

Number of pages: 14 Posted: 15 Mar 2010 Last Revised: 28 Oct 2010

Holger Sievert

Macromedia University

Downloads 228 (230,240)

Abstract:

7.

Looking Beyond the Horizon: Considering an Interdisciplinary Theory of International Corporate Communication (Der Blick ueber den Tellerrand: Uberlegungen zu einer interdisziplinaren Theorie internationaler Corporate Communication)

PR Magazin, No. 2, pp. 47-54, 2007

Number of pages: 9 Posted: 30 Oct 2007 Last Revised: 09 Mar 2010

Holger Sievert

Macromedia University

Downloads 224 (234,060)

Abstract:

8.

From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications

Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009

Number of pages: 25 Posted: 01 Apr 2009 Last Revised: 05 Jul 2010

Holger Sievert

Macromedia University

Downloads 203 (256,507)

Citation 1

Abstract:

9.

New Qualification Types for Successful Corporate Communication and Governance: An Empirical Analysis of the German Situation in PR Managers' Training and Executive Education

Number of pages: 14 Posted: 11 Mar 2007 Last Revised: 23 Jun 2009

Holger Sievert, Michael Thomann and Arne Westermann

Macromedia University, T&S Personalberatung and Westermann Kommunikation

Downloads 197 (263,557)

Abstract:

10.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management

Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005

Number of pages: 8 Posted: 16 Dec 2005 Last Revised: 01 Dec 2011

Holger Sievert and Arne Westermann

Macromedia University and Westermann Kommunikation

Downloads 197 (263,557)

Abstract:

11.

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Downloads 194 (267,158)

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The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008

Number of pages: 4 Posted: 19 Oct 2007 Last Revised: 01 Dec 2011

Anabel Houben, Holger Sievert and Arne Westermann

affiliation not provided to SSRN, Macromedia University and Westermann Kommunikation

Downloads 113 (415,791)

Abstract:

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008

Number of pages: 19 Posted: 02 Apr 2009 Last Revised: 01 Dec 2011

Holger Sievert, Arne Westermann and Anabel Houben

Macromedia University, Westermann Kommunikation and affiliation not provided to SSRN

Downloads 81 (520,664)

Abstract:

12.

From Classical PR Professional to Management Oriented Communicator (Vom klassischen PR Profi zum managementorientierten Kommunikator)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C. & Sievert, H., eds., pp. 43-63, Gütersloh: Verlag Bertelsmann Stiftung, 2006

Number of pages: 21 Posted: 23 Nov 2007 Last Revised: 07 Apr 2010

Holger Sievert, Arne Westermann and Michael Thomann

Macromedia University, Westermann Kommunikation and T&S Personalberatung

Downloads 185 (278,621)

Abstract:

13.

Von Organisationskultur bis Vertrauen: Interne soziale Medien in deutschen Unternehmen 2013-16 (From Organisational Culture to Trust: Internal Social Media in German Companies 2013-16)

Eigenpublikation (2016)

Number of pages: 12 Posted: 08 Jun 2017 Last Revised: 13 Aug 2017

Holger Sievert and Horst Pütz

Macromedia University and Consultant

Downloads 175 (292,582)

Abstract:

14.

Communicating Social Entrepreneurship - A Seemingly Impossible Task, and How It Can Still Succeed (Sozialunternehmertum Kommunizieren – Eine Scheinbar Unlösbare Aufgabe Und Wie Sie Dennoch Gelingen Kann)

SOCIAL ENTREPRENEURSHIP - SOCIAL BUSINESS: FÜR DIE GESELLSCHAFT UNTERNEHMEN, H. Hackelberg, S. Empter, eds., Wiesbaden, VS Verlag, 2011

Number of pages: 14 Posted: 30 Nov 2010 Last Revised: 21 Jul 2014

Holger Sievert

Macromedia University

Downloads 170 (300,027)

Abstract:

15.

Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

kommunikationsmanager, No. 4, pp. 68-71, 2005

Number of pages: 4 Posted: 16 Jun 2009 Last Revised: 29 Nov 2009

Holger Sievert, Thomas Luedeke and Thomas Luedeke

Macromedia University and komm.passion GmbHFachhochschule des Mittelstandes (FHM)

Downloads 149 (335,188)

Abstract:

16.

Organisational Change Through (Social) Media – Results from Comparative Studies at Three Different Points of Web Communication Development within Organizations

EUPRERA Annual Congress 2011: Public Relations in a Time of Turbulence, Leeds Metropolitan University, Leeds, UK, September 8-10, 2011

Number of pages: 28 Posted: 08 Sep 2011

Holger Sievert and Astrid Nelke

Macromedia University and [know:bodies] gmbh

Downloads 148 (337,005)

Abstract:

17.

Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR

14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808

Number of pages: 14 Posted: 22 Feb 2011 Last Revised: 19 Sep 2012

Holger Sievert and Bodo Kirf

Macromedia University and Fachhochschule Salzburg (FHS) University of Applied Sciences

Downloads 146 (340,727)

Abstract:

18.

The Two Sides of Change: How General Managers and PR Specialists Can Lead Companies Together Through Communication (Die zwei Seiten des Change: Wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., pp. 102-110, Gütersloh: Verlag Bertelsmann Stiftung, 2006

Number of pages: 9 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009

Holger Sievert and Arne Westermann

Macromedia University and Westermann Kommunikation

Downloads 134 (364,306)

Abstract:

19.

Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)

kommunikationsmanager, No. 3, pp. 50-52, 2007

Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 03 Mar 2015

Holger Sievert and Leonard Novy

Macromedia University and University of Cambridge - Centre of International Studies

Downloads 134 (364,306)

Abstract:

20.

Still Two Sides of One Coin? How PR Experts and Journalists are Trained (Immer noch zwei Seiten einer Medaille? Wie PR-Fachleute und Journalisten ausgebildet werden)

Downloads 122 (386,419)

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Still Two Sides of One Coin? How PR Experts and Journalists are Trained (Immer noch zwei Seiten einer Medaille? Wie PR-Fachleute und Journalisten ausgebildet werden)

kommunikationsmanager, No. 1, pp. 31-35, 2007

Number of pages: 5 Posted: 30 Oct 2007 Last Revised: 29 Jun 2009

Holger Sievert

Macromedia University

Downloads 122 (392,733)

Abstract:

Why Differentiation between Journalism and PR is Necessary

A COMPLICATED, ANTAGONISTIC & SYMBIOTIC AFFAIR: JOURNALISM, PUBLIC RELATIONS AND THEIR STRUGGLE FOR PUBLIC ATTENTION, pp. 185-195, Bernd Merkel, Stephan Russ-Mohl, Giovanni Zavaritt, eds., Casagrande editore, 2007

Posted: 22 Dec 2010

Holger Sievert

Macromedia University

Abstract:

21.

Not Europeanised after All? European Journalism and its Differences within the EU Member States

PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010

Number of pages: 30 Posted: 21 Jun 2010

Holger Sievert

Macromedia University

Downloads 113 (413,683)

Citation 1

Abstract:

22.

Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007

Number of pages: 8 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009

Holger Sievert, Thomas Luedeke and Thomas Luedeke

Macromedia University and komm.passion GmbHFachhochschule des Mittelstandes (FHM)

Downloads 113 (413,683)

Abstract:

23.

Forgetting One's Own Troops: Why Internal Communication Should not be Neglected in Politics (Die vergessenen eigenen Truppen: Warum interne Kommunikation auch in der Politik nicht vernachlaessigt werden sollte)

Politik & Kommunikation, No. 7, pp. 52-53, July/August 2008

Number of pages: 2 Posted: 05 Aug 2008 Last Revised: 09 Mar 2010

Holger Sievert and Leonard Novy

Macromedia University and University of Cambridge - Centre of International Studies

Downloads 106 (433,120)

Abstract:

24.

On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)

Downloads 103 (419,090)

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On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)

PR Magazin, No. 6, pp. 65-70, 2010

Number of pages: 6 Posted: 21 Jun 2010 Last Revised: 05 Jul 2010

Bodo Kirf and Holger Sievert

Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University

Downloads 103 (444,964)

Abstract:

Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases

Posted: 05 Jul 2010 Last Revised: 19 Jun 2014

Bodo Kirf and Holger Sievert

Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University

Abstract:

25.

An Expanded View from the Corner Office: Further Discussions and Research on the Global Navigation of International Corporate Communications

Institute for Public Relations, Forthcoming.

Number of pages: 32 Posted: 16 Jul 2009 Last Revised: 05 Jul 2010

Holger Sievert and Stefan Porter

Macromedia University and affiliation not provided to SSRN

Downloads 102 (445,226)

Abstract:

26.

Degree Gains: PR Education in Germany (Abschluss Gewinnt: PR Ausbildung in Deutschland)

pr karriere, No. 1, pp. 8-11, 2006

Number of pages: 4 Posted: 30 Oct 2007 Last Revised: 09 Jun 2010

Holger Sievert

Macromedia University

Downloads 100 (451,376)

Abstract:

27.

Redefining Internal PR? Theoretical Remarks and Empirical Results of a New Interview Survey on the Organisational Role and Function of Strategic Internal Communication in the Age of Internal Social Media

EUPRERA Congress 2013, Barcelona, October 2013

Number of pages: 12 Posted: 08 Oct 2013

Holger Sievert and Horst Pütz

Macromedia University and Consultant

Downloads 98 (457,390)

Abstract:

28.

Communication Even More International. An Updated Overview on Global Academic Literatur and Public Relations Master Programs in English Language (Internationaler Kommunizieren. Eine aktualisierte Übersicht zu internationaler Fachliteratur und englischsprachigen PR-Master-Programmen)

kommunikationsmanager III, pp. 64-67, 2009

Number of pages: 4 Posted: 10 May 2010 Last Revised: 21 Sep 2010

Holger Sievert and Holger Breins

Macromedia University and Zeppelin University

Downloads 98 (457,390)

Citation 1

Abstract:

29.

Can and Should PR Change the Mass-Mediated Climate Debate? Theoretical Remarks on Risk Perception, Uncertainty and Crisis Communication

EUPRERA Annual Congress 2010, University of Jyvaskyla, Finland, September 23, 2010

Number of pages: 30 Posted: 23 Sep 2010 Last Revised: 28 Nov 2010

Holger Sievert and Markus Rhomberg

Macromedia University and Zeppelin University

Downloads 97 (460,500)

Abstract:

30.

Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16

EUPRERA Congress 2016, Groningen

Number of pages: 21 Posted: 29 Sep 2016

Holger Sievert and Lara Lipp

Macromedia University and MHMK - University for Media and Communication, Cologne

Downloads 94 (470,004)

Abstract:

31.

'We Manage Your Damage': A Practical Case for Internal Communication as a Management Tool

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, VOLUME 2, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 983-994, Milan, 2009

Number of pages: 12 Posted: 21 Jun 2010

Alexander Güttler and Holger Sievert

affiliation not provided to SSRN and Macromedia University

Downloads 90 (483,125)

Abstract:

32.

Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)

Pressesprecher, No. 6, pp. 28-29, June 2006

Number of pages: 2 Posted: 28 Aug 2008 Last Revised: 09 Mar 2010

Holger Sievert, Thomas Luedeke and Thomas Luedeke

Macromedia University and komm.passion GmbHFachhochschule des Mittelstandes (FHM)

Downloads 90 (483,125)

Abstract:

33.

E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland)

MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003

Number of pages: 3 Posted: 26 Feb 2010 Last Revised: 20 Jun 2010

Holger Sievert and Clemens Bohrer

Macromedia University and Goethe University Frankfurt

Downloads 89 (486,449)

Abstract:

34.

Reporting (in) Europe: Heuristic Remarks on Old and New Research about 'European Journalism'

MISSION (IM)POSSIBLE. DEMOCRACY, STRATEGIC COMMUNICATION AND EUROPE. PROCEEDINGS OF BLEDCOM 2006. Vercic, D., van Ruler, B.. Bentele, G., Holmström, S. & Hamelink, C. J. eds., Vol. II, pp. 10-23. Ljubljana: Pristop, 2007

Number of pages: 7 Posted: 28 Feb 2007 Last Revised: 30 Nov 2010

Holger Sievert

Macromedia University

Downloads 88 (489,891)

Abstract:

35.

'All Quiet on the Western Front': Heuristic Remarks on Old and Very New Research about 'European Journalism'

2nd European Communication Conference

Number of pages: 29 Posted: 27 Nov 2008 Last Revised: 21 Jun 2010

Holger Sievert

Macromedia University

Downloads 83 (507,703)

Abstract:

36.

The Potential of Internal Social Media in Organisational Change Processes: Results of a Hermeneutic Interdisciplinary Literature Analysis and Selected Qualitative Interviews

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015

Number of pages: 20 Posted: 02 Oct 2015

Holger Sievert and Claudia Linke

Macromedia University and MHMK - University for Media and Communication, Cologne

Downloads 82 (511,453)

Abstract:

37.

Government Communication and the Mass Mediated Debate: Decision Making, System Integration and Public Communication

Bledcom Conference, Bled, July 2, 2010

Number of pages: 30 Posted: 04 Jul 2010 Last Revised: 29 Nov 2010

Markus Rhomberg and Holger Sievert

Zeppelin University and Macromedia University

Downloads 80 (518,993)

Abstract:

38.

Das F.O.K.U.S. Prinzip: Thesen, Tipps Und Trends Zur Internationalen Kommunikation Im Mittelstand (The F.O.C.U.S. Principle: Theories, Tips and Trends in International Communication for SMEs)

KOMMUNIKATION IM MITTELSTAND. UNTERNEHMERISCHE HERAUSFORDERUNGEN ERFOLGREICH MEISTERN, pp. 106-110, P. Müller & T. Lüdeke, eds., DIHK Verlag, 2011

Number of pages: 6 Posted: 29 Nov 2011

Holger Sievert

Macromedia University

Downloads 77 (530,752)

Abstract:

39.

'It’s the People, Stupid!' - Why General Managers and Communication Professionals Often do not Understand Each Other - e.g. in Change Processes

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 1109-1129, 2009

Number of pages: 21 Posted: 05 Jul 2010

Arne Westermann and Holger Sievert

Westermann Kommunikation and Macromedia University

Downloads 76 (534,788)

Abstract:

40.

Interne Web 1.0- und Web 2.0-Kommunikation im AA und bei der Deutschen Lufthansa AG - Ein Exkurs am Beispiel Change (Internal Web 1.0 and Web 2.0 Communication in the German Foreign Office and Lufthansa AG - An Excursus on Change)

KARRIEREWEGE ALS THEMA DER INTERNEN KOMMUNIKATION: BEFRAGUNGEN DER BESCHÄFTIGUNGEN UND INHALTSANALYSE DER INTERNEN MEDIEN IM AUSWÄRTIGEN AMT, A. Nelke, H. Sievert, & B. Tipon, eds., Springer VS, pp. 101-116, 2012

Number of pages: 16 Posted: 05 Dec 2012

Astrid Nelke and Holger Sievert

[know:bodies] gmbh and Macromedia University

Downloads 75 (538,842)

Abstract:

41.

A Lot to Know, A Lot to Read - An Overview of Specialist Literature on the Topic of PR Qualifications for Those Entering the Profession, Those Looking for Promotion and Interested Academics (Viel zu wissen, Viel zu lesen - Ein Überblick über die Fachliteratur zum Thema PR-Qualifizierung für Einsteiger, Aufsteiger und Interessierte Fachwissenschaftler)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN, pp. 163-171, Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., & Sievert, H., Berlin, Helios, 2010

Number of pages: 10 Posted: 28 Oct 2010

Holger Sievert

Macromedia University

Downloads 71 (555,485)

Abstract:

42.

Interaktion Unerwünscht? Online-Gottesdienste Während Der Corona-Pandemie. Weitere Ausgewählte Ergebnisse Der Befragungsstudie „Rezipiententypologie Evangelischer Online-Gottesdienstbesucher*Innen Während Und Nach Der Corona-Krise" (Reteog) (Interaction Unwanted? Online Worship Services During the Corona Pandemic. Further Selected Results of the Survey 'Recipient Typology of Protestant Online Church Service Visitors During and after the Corona Crisis')

Reimann, R. P., & Sievert, H. (2021): Interaktion unerwünscht? Online-Gottesdienste während der Corona-Pandemie. Weitere ausgewählte Ergebnisse der Befragungsstudie „Rezipiententypologie evangelischer Online-Gottesdienstbesucher*innen während und nach der Corona-Krise (ReTeOG)“. In: Cursor_. Zeitsch

Number of pages: 22 Posted: 09 Feb 2022

Holger Sievert and Ralf Peter Reimann

Macromedia University and Independent

Downloads 65 (582,024)

Abstract:

43.

A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)

DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003

Number of pages: 7 Posted: 27 Feb 2010 Last Revised: 28 Nov 2010

Stefan Baumann, Bastian Pelka and Holger Sievert

affiliation not provided to SSRN, affiliation not provided to SSRN and Macromedia University

Downloads 65 (582,024)

Citation 1

Abstract:

44.

New Approach to Systematization of Content Standards in Training and Further Education in PR: What Should We Learn for the Future? (Neuer Systematisierungsansatz zu inhaltlichen Aus- und Weiterbildungsstandards in der PR: Was sollen wir kuenftig lernen?)

kommunikationsmanager, No. 3, pp. 50-52, 2008

Number of pages: 3 Posted: 17 Oct 2008 Last Revised: 09 Mar 2010

Holger Sievert

Macromedia University

Downloads 65 (582,024)

Abstract:

45.

Journalism Training in the Bologna Trap: Private Academies Win Market Share, Universities Restructure (Journalistenausbildung im Bologna-Loch. Private Ausbildungsstätten legen zu, Hochschulen strukturieren um)

Neue Zürcher Zeitung (NZZ), Vol. 24, pp. 38, November 24, 2006

Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 20 Jun 2010

Holger Sievert and Stephan Russ-Mohl

Macromedia University and affiliation not provided to SSRN

Downloads 61 (600,834)

Abstract:

46.

Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015

EUPRERA Congress 2016, Groningen

Number of pages: 24 Posted: 29 Sep 2016

Holger Sievert and Carolin Lessmann

Macromedia University and MHMK - University for Media and Communication, Cologne

Downloads 60 (605,676)

Abstract:

47.

Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

pr karriere, No. 1, pp. 24-26, 2006

Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 05 Jul 2010

Holger Sievert

Macromedia University

Downloads 60 (605,676)

Abstract:

48.

Journalistische Recherche Im Netz (Journalistic Research in the Internet)

Online Publication of Verlag Rommerskirchen in cooperation with Hochschule Macromedia (2016)

Number of pages: 13 Posted: 08 Jun 2017 Last Revised: 03 Jul 2017

Kathi Preppner and Holger Sievert

Verlag Rommerskirchen GmbH and Macromedia University

Downloads 59 (610,792)

Abstract:

49.

Teaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen)

KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010

Number of pages: 22 Posted: 27 Feb 2010 Last Revised: 05 Jul 2010

Holger Sievert

Macromedia University

Downloads 59 (610,792)

Citation 1

Abstract:

50.

Connecting Intercultural Communication and Diversity Theory with PR Practice Theoretical Remarks and Results of a Picture-Based Content Analysis of 25 Corporate Websites on Five Continents

Birmingham, Branden/Yook, Bora/Zifei, Fay Chen (eds.): Connecting Theory and Research with Public Relations Practice. Miami/FL: University of Miami, pp. 421-437.

Number of pages: 17 Posted: 08 Jul 2021

Holger Sievert and Marlena Pompino

Macromedia University and Max Planck Society for the Advancement of the Sciences - Max Planck Foundation for International Peace and the Rule of Law

Downloads 58 (615,994)

Abstract:

51.

Leading (in) Communications? An Empirical Analysis of the German Situation in PR Managers' and Executive Education

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY. THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, Sievert, H. & Bell, D. eds., pp. 220-232, Gütersloh: Verlag Bertelsmann Stiftung, 2008

Number of pages: 13 Posted: 02 Apr 2009 Last Revised: 16 Mar 2010

Holger Sievert and Arne Westermann

Macromedia University and Westermann Kommunikation

Downloads 57 (621,101)

Abstract:

52.

Voyage of Discovery - Why the Diversity within European Journalism Presents Unique Challenges for Communication Professionals

Communications Director, No. 2, pp. 72-76, 2008

Number of pages: 6 Posted: 05 Aug 2008 Last Revised: 02 Mar 2010

Holger Sievert

Macromedia University

Downloads 56 (626,300)

Citation 1

Abstract:

53.

Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism'

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, Gütersloh 2008

Number of pages: 27 Posted: 02 Apr 2009 Last Revised: 15 Apr 2015

Holger Sievert

Macromedia University

Downloads 55 (631,579)

Citation 1

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54.

Social Media Communication of European Nation States Revisited: A Transnational Content Analysis Between Germany, Poland and the UK in 2011 and 2014

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015

Number of pages: 20 Posted: 02 Oct 2015

Holger Sievert and Ana Zelenka

Macromedia University and MHMK - University for Media and Communication, Cologne

Downloads 50 (659,121)

Abstract:

55.

Plea for the End of PR (Plädoyer für ein Ende der PR)

Kommunikationsmanager, No. 2, pp. 48-52, 2011

Number of pages: 4 Posted: 23 Jun 2011

Holger Sievert

Macromedia University

Downloads 50 (659,121)

Abstract:

56.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005

Number of pages: 3 Posted: 10 Mar 2010 Last Revised: 01 Dec 2011

Holger Sievert and Arne Westermann

Macromedia University and Westermann Kommunikation

Downloads 49 (664,828)

Citation 1

Abstract:

57.

Transnationality as a Methodological Problem: Experiences from Twelve Years of Comparative International Research Out of Germany

EUPRERA Annual Congress 2009, Bucharest, September 23-26, 2009

Number of pages: 6 Posted: 03 Jul 2010 Last Revised: 28 Nov 2010

Holger Sievert

Macromedia University

Downloads 46 (682,849)

Abstract:

58.

Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010

Number of pages: 2 Posted: 25 Feb 2010 Last Revised: 17 Mar 2010

Holger Sievert

Macromedia University

Downloads 40 (721,828)

Citation 1

Abstract:

59.

The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005

Number of pages: 1 Posted: 06 Jul 2010

Holger Sievert and Michael Thomann

Macromedia University and T&S Personalberatung

Downloads 28 (811,812)

Abstract:

60.

When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010

Number of pages: 20 Posted: 28 Oct 2010 Last Revised: 28 Apr 2011

Holger Sievert and Stephan Rabe

Macromedia University and Independent

Downloads 27 (820,074)

Abstract:

61.

Redefining Public Spheres. Methodological Framework and Five Country Cases on the Conflict 'National vs. European' within Institutions and Countries of the European Union

EUPRERA Congress 2013, Barcelona, October 2013

Number of pages: 16 Posted: 07 Oct 2013

Holger Sievert

Macromedia University

Downloads 25 (837,120)

Abstract:

62.

Contributing via Internal Social Media towards a better CSR Communication at the Top and Throughout an Organization Theoretical Foundations and New Results from a Qualitative Case Study and an additional Quantitative Interview Survey in Germany

Number of pages: 18 Posted: 24 Mar 2022

Holger Sievert, Riccardo Wagner and Tobias Weiler

Macromedia University, affiliation not provided to SSRN and affiliation not provided to SSRN

Downloads 20 (882,564)

Abstract:

63.

No Hide-and-Seek: Studying PR in the USA (Kein Versteckspiel: PR - Studium USA) (German)

PR Karriere, No. 2, pp. 20-21, 2006

Number of pages: 2 Posted: 20 Dec 2010

Holger Sievert

Macromedia University

Downloads 19 (892,167)

Abstract:

64.

What Impact Can Internal Social Media PR Have on Organisational Culture? Results from three consecutive interview studies concerning internal social media within 500 German companies, 2013- 2019

Number of pages: 10 Posted: 24 Mar 2022

Holger Sievert and Marc Preisinger

Macromedia University and affiliation not provided to SSRN

Downloads 11 (970,973)

Abstract:

65.

Does Business Knowledge Really Improve the Success of Communication Managers?

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015

Posted: 02 Oct 2015

Holger Sievert, Lars Rademacher and Anna Weber

Macromedia University, University of Applied Sciences Darmstadt and MHMK - University for Media and Communication, Cologne

Holger Sievert

Macromedia University

Professor for Communication Management

Technische Universitaet Munchen (TUM)

Visiting Lecturer / Former Program Director

University of Cambridge

Regular Guest Lecturer / Former By-Fellow

Institute for Public Relations

Member of the Commission on Global PR Research

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Scholarly Papers (65)

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