Holger Sievert

Macromedia University

Professor for Communication Management

Head of Media School

Bruederstr. 17

Cologne, 50667

Germany

http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Visiting Lecturer / Former Program Director

Arcisstr. 21

Munich, 88045

Germany

http://www.communicate-program.de

University of Cambridge

Regular Guest Lecturer / Former By-Fellow

Churchill College

Storey's Way

Cambridge, CB3 0DS

United Kingdom

http://www.cam.ac.uk

Institute for Public Relations

Member of the Commission on Global PR Research

PO Box 118400

2096 Weimer Hall

Gainesville, FL 32611.8400

United States

http://www.instituteforpr.org/

SCHOLARLY PAPERS

61

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Scholarly Papers (61)

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung
Number of pages: 17 Posted: 01 Apr 2009 Last Revised: 23 Jun 2009
Holger Sievert
Macromedia University
Downloads 228 (129,870)
Citation 3

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international, corporate communications, media, PR, intercultural

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

Number of pages: 20 Posted: 01 May 2007 Last Revised: 06 Jul 2010
Holger Sievert
Macromedia University
Downloads 162 (178,469)
Citation 3

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international, corporate communications, media, PR, intercultural

2.

Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

15TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - USING THEORY FOR STRATEGIC PRACTICE THROUGH GLOBAL ENGAGEMENT AND CONFLICT RESEARCH. March 8-10, 2012. Li, Z.C. & Spaulding, C.A. (eds.), Miami FL: University of Miami Press. pp. 784-813.
Number of pages: 32 Posted: 27 Feb 2012 Last Revised: 19 Sep 2012
Holger Sievert and Robert Craig
Macromedia University and University of Cambridge
Downloads 303 (97,002)

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PR, communication, cross-culture, merger, corporate conflict

3.

'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009
Number of pages: 13 Posted: 05 Mar 2010 Last Revised: 22 Dec 2010
Holger Sievert
Macromedia University
Downloads 235 (126,439)

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Public Relations, Journalism, Relationship, Qualifications

4.

Between Mao and Milano: Extended Thoughts on an Interdisciplinary Theory of International Corporate Communication (Zwischen Mao und Milano: Erweiterte Ueberlegungen zu einer interdisziplinaeren Theorie internationaler Corporate Communication)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 145-174, Gütersloh: Verlag Bertelsmann Stiftung, 2007
Number of pages: 30 Posted: 22 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert
Macromedia University
Downloads 191 (154,114)
Citation 1

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international, PR, communication

5.
Downloads 183 (160,147)
Citation 1

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international, PR, corporate, communication

6.

First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications

Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010
Number of pages: 14 Posted: 15 Mar 2010 Last Revised: 28 Oct 2010
Holger Sievert
Macromedia University
Downloads 180 (162,572)
Citation 3

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PR, Communications, International, Culture, Europe

7.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management

Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 8 Posted: 16 Dec 2005 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 180 (162,572)

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Corporate Communication, Public Relations, General Management

8.

New Qualification Types for Successful Corporate Communication and Governance: An Empirical Analysis of the German Situation in PR Managers' Training and Executive Education

Number of pages: 14 Posted: 11 Mar 2007 Last Revised: 23 Jun 2009
Holger Sievert, Michael Thomann and Arne Westermann
Macromedia University, T&S Personalberatung and Westermann Kommunikation
Downloads 177 (165,056)

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PR, Corporate Communication, Qualifications, Continuing Education, Typology

9.

From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications

Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009
Number of pages: 25 Posted: 01 Apr 2009 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University
Downloads 176 (165,855)
Citation 5

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international, corporate communications, PR, media, cross-cultural

10.

From Classical PR Professional to Management Oriented Communicator (Vom klassischen PR Profi zum managementorientierten Kommunikator)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C. & Sievert, H., eds., pp. 43-63, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 21 Posted: 23 Nov 2007 Last Revised: 07 Apr 2010
Holger Sievert, Arne Westermann and Michael Thomann
Macromedia University, Westermann Kommunikation and T&S Personalberatung
Downloads 164 (176,440)

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PR, communication, education, qualification

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008
Number of pages: 4 Posted: 19 Oct 2007 Last Revised: 01 Dec 2011
Anabel Houben, Holger Sievert and Arne Westermann
affiliation not provided to SSRN, Macromedia University and Westermann Kommunikation
Downloads 89 (280,505)
Citation 2

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China, corporate communications, cross cultural, management, communication

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008
Number of pages: 19 Posted: 02 Apr 2009 Last Revised: 01 Dec 2011
Holger Sievert, Arne Westermann and Anabel Houben
Macromedia University, Westermann Kommunikation and affiliation not provided to SSRN
Downloads 67 (332,135)
Citation 2

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PR, corporate communications, change, management, communication

12.

Applying Change, (Social) Network and PR Theories to Introduce Social Media-Based Internal Communication

15th International Public Relations Research Conference, March 2012
Number of pages: 12 Posted: 27 Feb 2012 Last Revised: 31 Mar 2012
Holger Sievert and Astrid Nelke
Macromedia University and [know:bodies] gmbh
Downloads 153 (187,066)

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internal communication, PR, social media, change, government, ministry, Germany

13.

Communicating Social Entrepreneurship - A Seemingly Impossible Task, and How It Can Still Succeed (Sozialunternehmertum Kommunizieren – Eine Scheinbar Unlösbare Aufgabe Und Wie Sie Dennoch Gelingen Kann)

SOCIAL ENTREPRENEURSHIP - SOCIAL BUSINESS: FÜR DIE GESELLSCHAFT UNTERNEHMEN, H. Hackelberg, S. Empter, eds., Wiesbaden, VS Verlag, 2011
Number of pages: 14 Posted: 30 Nov 2010 Last Revised: 21 Jul 2014
Holger Sievert
Macromedia University
Downloads 146 (194,473)

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social entreprenership, communication, PR

14.

Organisational Change Through (Social) Media – Results from Comparative Studies at Three Different Points of Web Communication Development within Organizations

EUPRERA Annual Congress 2011: Public Relations in a Time of Turbulence, Leeds Metropolitan University, Leeds, UK, September 8-10, 2011
Number of pages: 28 Posted: 08 Sep 2011
Holger Sievert and Astrid Nelke
Macromedia University and [know:bodies] gmbh
Downloads 128 (216,071)

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social media, change communication

15.

Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

kommunikationsmanager, No. 4, pp. 68-71, 2005
Number of pages: 4 Posted: 16 Jun 2009 Last Revised: 29 Nov 2009
Holger Sievert and Thomas Luedeke
Macromedia University and komm.passion GmbH
Downloads 115 (233,964)

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international, PR, communication

16.

The Two Sides of Change: How General Managers and PR Specialists Can Lead Companies Together Through Communication (Die zwei Seiten des Change: Wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., pp. 102-110, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 9 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 106 (247,974)

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change, qualification, communication, PR

17.

Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR

14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808
Number of pages: 14 Posted: 22 Feb 2011 Last Revised: 19 Sep 2012
Holger Sievert and Bodo Kirf
Macromedia University and Fachhochschule Salzburg (FHS) University of Applied Sciences
Downloads 102 (254,717)

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Communication, PR, International, Cross-border

Still Two Sides of One Coin? How PR Experts and Journalists are Trained (Immer noch zwei Seiten einer Medaille? Wie PR-Fachleute und Journalisten ausgebildet werden)

kommunikationsmanager, No. 1, pp. 31-35, 2007
Number of pages: 5 Posted: 30 Oct 2007 Last Revised: 29 Jun 2009
Holger Sievert
Macromedia University
Downloads 102 (256,354)

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journalism, PR, training

Why Differentiation between Journalism and PR is Necessary

A COMPLICATED, ANTAGONISTIC & SYMBIOTIC AFFAIR: JOURNALISM, PUBLIC RELATIONS AND THEIR STRUGGLE FOR PUBLIC ATTENTION, pp. 185-195, Bernd Merkel, Stephan Russ-Mohl, Giovanni Zavaritt, eds., Casagrande editore, 2007
Posted: 22 Dec 2010
Holger Sievert
Macromedia University

Abstract:

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journalism, PR, training

19.

Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)

kommunikationsmanager, No. 3, pp. 50-52, 2007
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 03 Mar 2015
Holger Sievert and Leonard Novy
Macromedia University and University of Cambridge - Centre of International Studies
Downloads 95 (266,958)

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politics, PR, non-profit, communication

20.

Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007
Number of pages: 8 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert and Thomas Luedeke
Macromedia University and komm.passion GmbH
Downloads 92 (272,476)

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PR, globalisation, communication

21.
Downloads 90 (276,269)

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International PR, International Communication, Intercultural Communication, PR Master

22.

Not Europeanised after All? European Journalism and its Differences within the EU Member States

PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010
Number of pages: 30 Posted: 21 Jun 2010
Holger Sievert
Macromedia University
Downloads 89 (278,211)
Citation 3

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EU, communication, PR, journalism

23.

Forgetting One's Own Troops: Why Internal Communication Should not be Neglected in Politics (Die vergessenen eigenen Truppen: Warum interne Kommunikation auch in der Politik nicht vernachlaessigt werden sollte)

Politik & Kommunikation, No. 7, pp. 52-53, July/August 2008
Number of pages: 2 Posted: 05 Aug 2008 Last Revised: 09 Mar 2010
Holger Sievert and Leonard Novy
Macromedia University and University of Cambridge - Centre of International Studies
Downloads 89 (278,211)

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politics, PR, Germany, communication, internal

24.

Can and Should PR Change the Mass-Mediated Climate Debate? Theoretical Remarks on Risk Perception, Uncertainty and Crisis Communication

EUPRERA Annual Congress 2010, University of Jyvaskyla, Finland, September 23, 2010
Number of pages: 30 Posted: 23 Sep 2010 Last Revised: 28 Nov 2010
Holger Sievert and Markus Rhomberg
Macromedia University and Zeppelin University
Downloads 80 (296,964)

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government communication, climate change, PR theory

25.

Reporting (in) Europe: Heuristic Remarks on Old and New Research about 'European Journalism'

MISSION (IM)POSSIBLE. DEMOCRACY, STRATEGIC COMMUNICATION AND EUROPE. PROCEEDINGS OF BLEDCOM 2006. Vercic, D., van Ruler, B.. Bentele, G., Holmström, S. & Hamelink, C. J. eds., Vol. II, pp. 10-23. Ljubljana: Pristop, 2007
Number of pages: 7 Posted: 28 Feb 2007 Last Revised: 30 Nov 2010
Holger Sievert
Macromedia University
Downloads 80 (296,964)
Citation 4

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communication, journalism, european

26.

An Expanded View from the Corner Office: Further Discussions and Research on the Global Navigation of International Corporate Communications

Institute for Public Relations, Forthcoming.
Number of pages: 32 Posted: 16 Jul 2009 Last Revised: 05 Jul 2010
Holger Sievert and Stefan Porter
Macromedia University and affiliation not provided to SSRN
Downloads 79 (299,145)
Citation 3

Abstract:

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international, corporate communications, media, PR, intercultural

27.

Degree Gains: PR Education in Germany (Abschluss Gewinnt: PR Ausbildung in Deutschland)

pr karriere, No. 1, pp. 8-11, 2006
Number of pages: 4 Posted: 30 Oct 2007 Last Revised: 09 Jun 2010
Holger Sievert
Macromedia University
Downloads 79 (299,145)

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PR, university, Germany

28.

Redefining Internal PR? Theoretical Remarks and Empirical Results of a New Interview Survey on the Organisational Role and Function of Strategic Internal Communication in the Age of Internal Social Media

EUPRERA Congress 2013, Barcelona, October 2013
Number of pages: 12 Posted: 08 Oct 2013
Holger Sievert and Horst Pütz
Macromedia University and Consultant
Downloads 76 (306,079)

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PR, internal communication, social media, ESN, enterprise social networks

29.

'We Manage Your Damage': A Practical Case for Internal Communication as a Management Tool

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, VOLUME 2, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 983-994, Milan, 2009
Number of pages: 12 Posted: 21 Jun 2010
Alexander Güttler and Holger Sievert
affiliation not provided to SSRN and Macromedia University
Downloads 74 (310,683)

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change, management, communication, international

30.

Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)

Pressesprecher, No. 6, pp. 28-29, June 2006
Number of pages: 2 Posted: 28 Aug 2008 Last Revised: 09 Mar 2010
Holger Sievert and Thomas Luedeke
Macromedia University and komm.passion GmbH
Downloads 74 (310,683)

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international, PR, communication

On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)

PR Magazin, No. 6, pp. 65-70, 2010
Number of pages: 6 Posted: 21 Jun 2010 Last Revised: 05 Jul 2010
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University
Downloads 64 (340,408)
Citation 1

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PR, communication, international, intercultural

Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases

Posted: 05 Jul 2010 Last Revised: 19 Jun 2014
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University

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PR, communication, international, intercultural

32.

Government Communication and the Mass Mediated Debate: Decision Making, System Integration and Public Communication

Bledcom Conference, Bled, July 2, 2010
Number of pages: 30 Posted: 04 Jul 2010 Last Revised: 29 Nov 2010
Markus Rhomberg and Holger Sievert
Zeppelin University and Macromedia University
Downloads 61 (344,304)

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Government, Communication, PR, Climate Change

33.

The Potential of Internal Social Media in Organisational Change Processes: Results of a Hermeneutic Interdisciplinary Literature Analysis and Selected Qualitative Interviews

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 20 Posted: 02 Oct 2015
Holger Sievert and Claudia Linke
Macromedia University and MHMK - University for Media and Communication, Cologne
Downloads 58 (352,935)

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social media, organisational change, corporate culture, change management, internal communication

34.

E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland)

MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003
Number of pages: 3 Posted: 26 Feb 2010 Last Revised: 20 Jun 2010
Holger Sievert and Clemens Bohrer
Macromedia University and Goethe University Frankfurt
Downloads 58 (352,935)

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E-learning, Blended Learning, Web based training

35.

Interne Web 1.0- und Web 2.0-Kommunikation im AA und bei der Deutschen Lufthansa AG - Ein Exkurs am Beispiel Change (Internal Web 1.0 and Web 2.0 Communication in the German Foreign Office and Lufthansa AG - An Excursus on Change)

KARRIEREWEGE ALS THEMA DER INTERNEN KOMMUNIKATION: BEFRAGUNGEN DER BESCHÄFTIGUNGEN UND INHALTSANALYSE DER INTERNEN MEDIEN IM AUSWÄRTIGEN AMT, A. Nelke, H. Sievert, & B. Tipon, eds., Springer VS, pp. 101-116, 2012
Number of pages: 16 Posted: 05 Dec 2012
Astrid Nelke and Holger Sievert
[know:bodies] gmbh and Macromedia University
Downloads 56 (359,013)

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social media, communication, companies, internal, online

36.

'It’s the People, Stupid!' - Why General Managers and Communication Professionals Often do not Understand Each Other - e.g. in Change Processes

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 1109-1129, 2009
Number of pages: 21 Posted: 05 Jul 2010
Arne Westermann and Holger Sievert
Westermann Kommunikation and Macromedia University
Downloads 55 (362,092)
Citation 1

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Communication, Corporate, PR

37.
Downloads 54 (365,246)

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education, PR, competence, PZOK, standard, examination, certificate

38.

A Lot to Know, A Lot to Read - An Overview of Specialist Literature on the Topic of PR Qualifications for Those Entering the Profession, Those Looking for Promotion and Interested Academics (Viel zu wissen, Viel zu lesen - Ein Überblick über die Fachliteratur zum Thema PR-Qualifizierung für Einsteiger, Aufsteiger und Interessierte Fachwissenschaftler)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN, pp. 163-171, Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., & Sievert, H., Berlin, Helios, 2010
Number of pages: 10 Posted: 28 Oct 2010
Holger Sievert
Macromedia University
Downloads 53 (368,277)

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PR, qualification, training

39.

Das F.O.K.U.S. Prinzip: Thesen, Tipps Und Trends Zur Internationalen Kommunikation Im Mittelstand (The F.O.C.U.S. Principle: Theories, Tips and Trends in International Communication for SMEs)

KOMMUNIKATION IM MITTELSTAND. UNTERNEHMERISCHE HERAUSFORDERUNGEN ERFOLGREICH MEISTERN, pp. 106-110, P. Müller & T. Lüdeke, eds., DIHK Verlag, 2011
Number of pages: 6 Posted: 29 Nov 2011
Holger Sievert
Macromedia University
Downloads 52 (371,364)

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Communication, international, social media, SME

40.

Teaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen)

KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010
Number of pages: 22 Posted: 27 Feb 2010 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University
Downloads 49 (381,090)

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PR, further training, qualifications

41.

Journalism Training in the Bologna Trap: Private Academies Win Market Share, Universities Restructure (Journalistenausbildung im Bologna-Loch. Private Ausbildungsstätten legen zu, Hochschulen strukturieren um)

Neue Zürcher Zeitung (NZZ), Vol. 24, pp. 38, November 24, 2006
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 20 Jun 2010
Holger Sievert and Stephan Russ-Mohl
Macromedia University and affiliation not provided to SSRN
Downloads 48 (384,444)

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journalism, training, university, communication

42.

'All Quiet on the Western Front': Heuristic Remarks on Old and Very New Research about 'European Journalism'

2nd European Communication Conference
Number of pages: 29 Posted: 27 Nov 2008 Last Revised: 21 Jun 2010
Holger Sievert
Macromedia University
Downloads 47 (387,808)
Citation 3

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EU, European, Journalism, Synchronicity, heuristic, Western

43.

Voyage of Discovery - Why the Diversity within European Journalism Presents Unique Challenges for Communication Professionals

Communications Director, No. 2, pp. 72-76, 2008
Number of pages: 6 Posted: 05 Aug 2008 Last Revised: 02 Mar 2010
Holger Sievert
Macromedia University
Downloads 47 (387,808)
Citation 2

Abstract:

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journalism, PR, Europe, communications

44.

A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)

DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003
Number of pages: 7 Posted: 27 Feb 2010 Last Revised: 28 Nov 2010
Stefan Baumann, Bastian Pelka and Holger Sievert
affiliation not provided to SSRN, affiliation not provided to SSRN and Macromedia University
Downloads 44 (398,130)

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Corporate Communications, qualification, professionalism

45.

Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism'

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, Gütersloh 2008
Number of pages: 27 Posted: 02 Apr 2009 Last Revised: 15 Apr 2015
Holger Sievert
Macromedia University
Downloads 42 (405,410)
Citation 5

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journalism, media, EU

46.

Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16

EUPRERA Congress 2016, Groningen
Number of pages: 21 Posted: 29 Sep 2016
Holger Sievert and Lara Lipp
Macromedia University and MHMK - University for Media and Communication, Cologne
Downloads 41 (409,098)

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social media, corporate communication, value shaping, companies

47.

Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

pr karriere, No. 1, pp. 24-26, 2006
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University
Downloads 41 (409,098)

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PR, communication, Austria, Switzerland

48.

Leading (in) Communications? An Empirical Analysis of the German Situation in PR Managers' and Executive Education

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY. THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, Sievert, H. & Bell, D. eds., pp. 220-232, Gütersloh: Verlag Bertelsmann Stiftung, 2008
Number of pages: 13 Posted: 02 Apr 2009 Last Revised: 16 Mar 2010
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 40 (412,875)

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management, PR, education, training, Germany

49.

Plea for the End of PR (Plädoyer für ein Ende der PR)

Kommunikationsmanager, No. 2, pp. 48-52, 2011
Number of pages: 4 Posted: 23 Jun 2011
Holger Sievert
Macromedia University
Downloads 38 (420,714)

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PR, advertising, communication, training, education, business

50.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 3 Posted: 10 Mar 2010 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University and Westermann Kommunikation
Downloads 38 (420,714)

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Corporate Communication, Public Relations, General Management

51.

Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015

EUPRERA Congress 2016, Groningen
Number of pages: 24 Posted: 29 Sep 2016
Holger Sievert and Carolin Lessmann
Macromedia University and MHMK - University for Media and Communication, Cologne
Downloads 35 (432,788)

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government communication, social media, societal discourse

52.

Transnationality as a Methodological Problem: Experiences from Twelve Years of Comparative International Research Out of Germany

EUPRERA Annual Congress 2009, Bucharest, September 23-26, 2009
Number of pages: 6 Posted: 03 Jul 2010 Last Revised: 28 Nov 2010
Holger Sievert
Macromedia University
Downloads 33 (441,047)
Citation 1

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Journalism, Communication, Europe

53.

Von Organisationskultur bis Vertrauen: Interne soziale Medien in deutschen Unternehmen 2013-16 (From Organisational Culture to Trust: Internal Social Media in German Companies 2013-16)

Eigenpublikation (2016)
Number of pages: 12 Posted: 08 Jun 2017 Last Revised: 13 Aug 2017
Holger Sievert and Horst Pütz
Macromedia University and Consultant
Downloads 30 (454,508)

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social media, trust, internal communication

54.

Social Media Communication of European Nation States Revisited: A Transnational Content Analysis Between Germany, Poland and the UK in 2011 and 2014

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 20 Posted: 02 Oct 2015
Holger Sievert and Ana Zelenka
Macromedia University and MHMK - University for Media and Communication, Cologne
Downloads 26 (474,209)

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social media, Europe, Poland, Germany, Britain, political communication, media

55.
Downloads 26 (474,209)

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Profession, PR, Communications, Qualification

56.

When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010
Number of pages: 20 Posted: 28 Oct 2010 Last Revised: 28 Apr 2011
Holger Sievert and Stephan Rabe
Macromedia University and Unaffiliated Authors
Downloads 13 (547,014)

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training, qualification, PR, communication

57.

Redefining Public Spheres. Methodological Framework and Five Country Cases on the Conflict 'National vs. European' within Institutions and Countries of the European Union

EUPRERA Congress 2013, Barcelona, October 2013
Number of pages: 16 Posted: 07 Oct 2013
Holger Sievert
Macromedia University
Downloads 12 (552,815)

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national, European, EU, communication

58.

No Hide-and-Seek: Studying PR in the USA (Kein Versteckspiel: PR - Studium USA) (German)

PR Karriere, No. 2, pp. 20-21, 2006
Number of pages: 2 Posted: 20 Dec 2010
Holger Sievert
Macromedia University
Downloads 12 (552,815)

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PR, university, education, international

59.

Journalistische Recherche Im Netz (Journalistic Research in the Internet)

Online Publication of Verlag Rommerskirchen in cooperation with Hochschule Macromedia (2016)
Number of pages: 13 Posted: 08 Jun 2017 Last Revised: 03 Jul 2017
Kathi Preppner and Holger Sievert
Verlag Rommerskirchen GmbH and Macromedia University
Downloads 11 (558,638)

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journalism, research, trust, internet, journalist

60.

The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005
Number of pages: 1 Posted: 06 Jul 2010
Holger Sievert and Michael Thomann
Macromedia University and T&S Personalberatung
Downloads 11 (558,638)

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PR, education, training, corporate communication

61.

Does Business Knowledge Really Improve the Success of Communication Managers?

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Posted: 02 Oct 2015
Holger Sievert, Lars Rademacher and Anna Weber
Macromedia University, University of Applied Sciences Darmstadt and MHMK - University for Media and Communication, Cologne

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PR, Communication, business knowledge, education, training