Holger Sievert

Macromedia University of Applied Sciences

Head of Faculty Culture - Media - Psychology

Head of Research Commission

Brüderstr. 17

Cologne, 50667

Germany

http://www.macromedia-fachhochschule.de/en/people/holger-sievert/

Technical University Munich

Advisory Board Member

Institute for Life Long Learning

Arcisstr. 21

Munich, 80333

Germany

http://www.lll.tum.de/de/about/executive-professional-education-board

University of Florida - College of Journalism & Communication

Academic Thought Leader, Thought Leadership Circle

Internal Communications Research Hub

1885 Stadium Rd

Gainesville, FL 32611

United States

http://https://www.jou.ufl.edu/icrh-thought-leaders/

University of Cambridge

Former By-Fellow

Churchill College

Storey's Way

Cambridge, CB3 0DS

United Kingdom

http://www.cam.ac.uk

SCHOLARLY PAPERS

74

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7,748

SSRN CITATIONS

16

CROSSREF CITATIONS

25

Scholarly Papers (74)

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert and D. Bell, eds., pp. 66-81, Gütersloh: Bertelsmann Stiftung
Number of pages: 17 Posted: 01 Apr 2009 Last Revised: 23 Jun 2009
Holger Sievert
Macromedia University of Applied Sciences
Downloads 335 (164,853)

Abstract:

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international, corporate communications, media, PR, intercultural

The View Beyond the Corner Office: Thoughts on an Interdisciplinary Theory of International Corporate Communications

Number of pages: 20 Posted: 01 May 2007 Last Revised: 06 Jul 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 204 (271,621)
Citation 1

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international, corporate communications, media, PR, intercultural

2.

Using International Corporate Communication Theory for the Strategic Practice of Merger Communication - Why the Globally Oriented DaimlerChrysler Deal Had to End Up in Conflict Because of a Failure to Take Communicational Issues Into Account

15TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - USING THEORY FOR STRATEGIC PRACTICE THROUGH GLOBAL ENGAGEMENT AND CONFLICT RESEARCH. March 8-10, 2012. Li, Z.C. & Spaulding, C.A. (eds.), Miami FL: University of Miami Press. pp. 784-813.
Number of pages: 32 Posted: 27 Feb 2012 Last Revised: 19 Sep 2012
Holger Sievert and Robert Craig
Macromedia University of Applied Sciences and University of Cambridge
Downloads 521 (99,812)
Citation 9

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PR, communication, cross-culture, merger, corporate conflict

3.

'We'll Go On Living Separate Lives': Why Differentiation Between PR and Journalism is Necessary

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, Vol. 2, pp. 578-590, Invernizzi, E., Muzi Falconi, T., Romenti, S., eds., Milan, 2009
Number of pages: 13 Posted: 05 Mar 2010 Last Revised: 22 Dec 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 278 (203,488)

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Public Relations, Journalism, Relationship, Qualifications

4.

Between Mao and Milano: Extended Thoughts on an Interdisciplinary Theory of International Corporate Communication (Zwischen Mao und Milano: Erweiterte Ueberlegungen zu einer interdisziplinaeren Theorie internationaler Corporate Communication)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 145-174, Gütersloh: Verlag Bertelsmann Stiftung, 2007
Number of pages: 30 Posted: 22 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert
Macromedia University of Applied Sciences
Downloads 249 (225,457)

Abstract:

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international, PR, communication

5.

Applying Change, (Social) Network and PR Theories to Introduce Social Media-Based Internal Communication

15th International Public Relations Research Conference, March 2012
Number of pages: 12 Posted: 27 Feb 2012 Last Revised: 31 Mar 2012
Holger Sievert and Astrid Nelke
Macromedia University of Applied Sciences and [know:bodies] gmbh
Downloads 244 (229,998)

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internal communication, PR, social media, change, government, ministry, Germany

6.

First Tests of the Dashboard in Europe: An Empirical Contribution to the Global Navigation of International Corporate Communications

Annual Meeting of the Commission on Global PR Research, Miami FL, March 12th, 2010
Number of pages: 14 Posted: 15 Mar 2010 Last Revised: 28 Oct 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 236 (237,547)

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PR, Communications, International, Culture, Europe

7.

Looking Beyond the Horizon: Considering an Interdisciplinary Theory of International Corporate Communication (Der Blick ueber den Tellerrand: Uberlegungen zu einer interdisziplinaren Theorie internationaler Corporate Communication)

PR Magazin, No. 2, pp. 47-54, 2007
Number of pages: 9 Posted: 30 Oct 2007 Last Revised: 09 Mar 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 235 (238,518)

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international, PR, corporate, communication

8.

From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications

Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009
Number of pages: 25 Posted: 01 Apr 2009 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 206 (269,995)
Citation 1

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international, corporate communications, PR, media, cross-cultural

9.

New Qualification Types for Successful Corporate Communication and Governance: An Empirical Analysis of the German Situation in PR Managers' Training and Executive Education

Number of pages: 14 Posted: 11 Mar 2007 Last Revised: 23 Jun 2009
Holger Sievert, Michael Thomann and Arne Westermann
Macromedia University of Applied Sciences, T&S Personalberatung and Westermann Kommunikation
Downloads 204 (273,639)

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PR, Corporate Communication, Qualifications, Continuing Education, Typology

10.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management

Zeitschrift für Führung und Organisation (zfo), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 8 Posted: 16 Dec 2005 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University of Applied Sciences and Westermann Kommunikation
Downloads 199 (278,631)

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Corporate Communication, Public Relations, General Management

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other

Peking University Business Review, Vol. 37, pp. 108-111, 2007/2008
Number of pages: 4 Posted: 19 Oct 2007 Last Revised: 01 Dec 2011
Anabel Houben, Holger Sievert and Arne Westermann
affiliation not provided to SSRN, Macromedia University of Applied Sciences and Westermann Kommunikation
Downloads 116 (436,430)

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China, corporate communications, cross cultural, management, communication

The Great Wall within Companies: Why General Managers and Communication Responsible in Business Life Often Do Not Understand Each Other Processes

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY, Sievert, H. & Bell, D., eds., pp. 170-188, Verlag Bertelsmann Stiftung, Gütersloh, 2008
Number of pages: 19 Posted: 02 Apr 2009 Last Revised: 01 Dec 2011
Holger Sievert, Arne Westermann and Anabel Houben
Macromedia University of Applied Sciences, Westermann Kommunikation and affiliation not provided to SSRN
Downloads 82 (554,125)

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PR, corporate communications, change, management, communication

12.

Von Organisationskultur bis Vertrauen: Interne soziale Medien in deutschen Unternehmen 2013-16 (From Organisational Culture to Trust: Internal Social Media in German Companies 2013-16)

Eigenpublikation (2016)
Number of pages: 12 Posted: 08 Jun 2017 Last Revised: 13 Aug 2017
Holger Sievert and Horst Pütz
Macromedia University of Applied Sciences and Consultant
Downloads 194 (285,076)

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social media, trust, internal communication

13.

From Classical PR Professional to Management Oriented Communicator (Vom klassischen PR Profi zum managementorientierten Kommunikator)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C. & Sievert, H., eds., pp. 43-63, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 21 Posted: 23 Nov 2007 Last Revised: 07 Apr 2010
Holger Sievert, Arne Westermann and Michael Thomann
Macromedia University of Applied Sciences, Westermann Kommunikation and T&S Personalberatung
Downloads 187 (294,726)

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PR, communication, education, qualification

14.

Communicating Social Entrepreneurship - A Seemingly Impossible Task, and How It Can Still Succeed (Sozialunternehmertum Kommunizieren – Eine Scheinbar Unlösbare Aufgabe Und Wie Sie Dennoch Gelingen Kann)

SOCIAL ENTREPRENEURSHIP - SOCIAL BUSINESS: FÜR DIE GESELLSCHAFT UNTERNEHMEN, H. Hackelberg, S. Empter, eds., Wiesbaden, VS Verlag, 2011
Number of pages: 14 Posted: 30 Nov 2010 Last Revised: 21 Jul 2014
Holger Sievert
Macromedia University of Applied Sciences
Downloads 176 (310,926)

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social entreprenership, communication, PR

15.

Organisational Change Through (Social) Media – Results from Comparative Studies at Three Different Points of Web Communication Development within Organizations

EUPRERA Annual Congress 2011: Public Relations in a Time of Turbulence, Leeds Metropolitan University, Leeds, UK, September 8-10, 2011
Number of pages: 28 Posted: 08 Sep 2011
Holger Sievert and Astrid Nelke
Macromedia University of Applied Sciences and [know:bodies] gmbh
Downloads 155 (346,669)

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social media, change communication

16.

Pushing the Envelope by Learning from Failure in Cross-Border Product PR: Theoretical Comments on Concrete Negative Examples of Cross-Border Product PR

14TH INTERNATIONAL PUBLIC RELATIONS RESEARCH CONFERENCE - PUSHING THE ENVELOPE IN PUBLIC RELATIONS THEORY AND RESEARCH AND ADVANCING PRACTICE, March 9-12, 2011, Men, L.R. & Dodd, M.D. (eds.), Miami FL: University of Miami Press. pp 797-808
Number of pages: 14 Posted: 22 Feb 2011 Last Revised: 19 Sep 2012
Holger Sievert and Bodo Kirf
Macromedia University of Applied Sciences and Fachhochschule Salzburg (FHS) University of Applied Sciences
Downloads 153 (350,543)

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Communication, PR, International, Cross-border

17.

Communicating Internationally: Studying Public Relations in Great Britain and the USA (International Kommunizieren: Studium der Public Relations in Grossbritannien und in den USA)

kommunikationsmanager, No. 4, pp. 68-71, 2005
Number of pages: 4 Posted: 16 Jun 2009 Last Revised: 29 Nov 2009
Holger Sievert, Thomas Luedeke and Thomas Luedeke
Macromedia University of Applied Sciences and komm.passion GmbHFachhochschule des Mittelstandes (FHM)
Downloads 153 (350,543)

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international, PR, communication

18.

The Two Sides of Change: How General Managers and PR Specialists Can Lead Companies Together Through Communication (Die zwei Seiten des Change: Wie General Manager und PR-Verantwortliche gemeinsam Unternehmen durch Kommunikation führen können)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. EINE AKTUELLE STUDIE ZU PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., pp. 102-110, Gütersloh: Verlag Bertelsmann Stiftung, 2006
Number of pages: 9 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert and Arne Westermann
Macromedia University of Applied Sciences and Westermann Kommunikation
Downloads 138 (380,499)

Abstract:

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change, qualification, communication, PR

19.

Why So Amateur: On the Urgent Need for Professionalisation of Political and General Non-Profit Communication (Warum so amateurhaft: Zum dringenden Bedarf einer Professionalisierung von politischer und allgemeiner Non-Profit-Kommunikation)

kommunikationsmanager, No. 3, pp. 50-52, 2007
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 03 Mar 2015
Holger Sievert and Leonard Novy
Macromedia University of Applied Sciences and University of Cambridge - Centre of International Studies
Downloads 137 (382,601)

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politics, PR, non-profit, communication

Still Two Sides of One Coin? How PR Experts and Journalists are Trained (Immer noch zwei Seiten einer Medaille? Wie PR-Fachleute und Journalisten ausgebildet werden)

kommunikationsmanager, No. 1, pp. 31-35, 2007
Number of pages: 5 Posted: 30 Oct 2007 Last Revised: 29 Jun 2009
Holger Sievert
Macromedia University of Applied Sciences
Downloads 124 (414,916)

Abstract:

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journalism, PR, training

Why Differentiation between Journalism and PR is Necessary

A COMPLICATED, ANTAGONISTIC & SYMBIOTIC AFFAIR: JOURNALISM, PUBLIC RELATIONS AND THEIR STRUGGLE FOR PUBLIC ATTENTION, pp. 185-195, Bernd Merkel, Stephan Russ-Mohl, Giovanni Zavaritt, eds., Casagrande editore, 2007
Posted: 22 Dec 2010
Holger Sievert
Macromedia University of Applied Sciences

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journalism, PR, training

21.

Flexibility and Backlog: Cross-National Communication for Medium-Sized Companies (Flexibilitaet und Nachholbedarf: Laenderuebergreifende Kommunikation im Mittelstand)

STRATEGISCH KOMMUNIZIEREN UND FÜHREN. PROFIL UND QUALIFIZIERUNG FÜR EINE TRANSPARENTE UND INTERNATIONALE UNTERNEHMENSKOMMUNIKATION, Langen, C., Sievert, H. & Bell, D., eds., 2nd ed., pp. 137-144, Gütersloh: Verlag Bertelsmann Stiftung, 2007
Number of pages: 8 Posted: 23 Nov 2007 Last Revised: 11 Aug 2009
Holger Sievert, Thomas Luedeke and Thomas Luedeke
Macromedia University of Applied Sciences and komm.passion GmbHFachhochschule des Mittelstandes (FHM)
Downloads 121 (420,936)

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PR, globalisation, communication

22.

Not Europeanised after All? European Journalism and its Differences within the EU Member States

PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010
Number of pages: 30 Posted: 21 Jun 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 117 (431,735)
Citation 1

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EU, communication, PR, journalism

On the Practical Use of Theoretical Intercultural Differentiation: The 'International Communication Dashboard' in Real Use in Product PR (Vom praktischen Nutzen theoretischer interkultureller Differenzierung: Das 'International Communication Dashboard' in der konkreten Anwendung bei Produkt-PR)

PR Magazin, No. 6, pp. 65-70, 2010
Number of pages: 6 Posted: 21 Jun 2010 Last Revised: 05 Jul 2010
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University of Applied Sciences
Downloads 109 (457,581)

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PR, communication, international, intercultural

Learning from Failure – Theoretical Comments on Concrete Negative Examples of International Public Relations and Approaches to Avoiding Such Cases

Posted: 05 Jul 2010 Last Revised: 19 Jun 2014
Bodo Kirf and Holger Sievert
Fachhochschule Salzburg (FHS) University of Applied Sciences and Macromedia University of Applied Sciences

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PR, communication, international, intercultural

24.

Forgetting One's Own Troops: Why Internal Communication Should not be Neglected in Politics (Die vergessenen eigenen Truppen: Warum interne Kommunikation auch in der Politik nicht vernachlaessigt werden sollte)

Politik & Kommunikation, No. 7, pp. 52-53, July/August 2008
Number of pages: 2 Posted: 05 Aug 2008 Last Revised: 09 Mar 2010
Holger Sievert and Leonard Novy
Macromedia University of Applied Sciences and University of Cambridge - Centre of International Studies
Downloads 109 (455,080)

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politics, PR, Germany, communication, internal

25.

An Expanded View from the Corner Office: Further Discussions and Research on the Global Navigation of International Corporate Communications

Institute for Public Relations, Forthcoming.
Number of pages: 32 Posted: 16 Jul 2009 Last Revised: 05 Jul 2010
Holger Sievert and Stefan Porter
Macromedia University of Applied Sciences and affiliation not provided to SSRN
Downloads 107 (461,111)

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international, corporate communications, media, PR, intercultural

26.

Redefining Internal PR? Theoretical Remarks and Empirical Results of a New Interview Survey on the Organisational Role and Function of Strategic Internal Communication in the Age of Internal Social Media

EUPRERA Congress 2013, Barcelona, October 2013
Number of pages: 12 Posted: 08 Oct 2013
Holger Sievert and Horst Pütz
Macromedia University of Applied Sciences and Consultant
Downloads 103 (473,900)

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PR, internal communication, social media, ESN, enterprise social networks

27.

Degree Gains: PR Education in Germany (Abschluss Gewinnt: PR Ausbildung in Deutschland)

pr karriere, No. 1, pp. 8-11, 2006
Number of pages: 4 Posted: 30 Oct 2007 Last Revised: 09 Jun 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 102 (477,124)

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PR, university, Germany

28.

Can and Should PR Change the Mass-Mediated Climate Debate? Theoretical Remarks on Risk Perception, Uncertainty and Crisis Communication

EUPRERA Annual Congress 2010, University of Jyvaskyla, Finland, September 23, 2010
Number of pages: 30 Posted: 23 Sep 2010 Last Revised: 28 Nov 2010
Holger Sievert and Markus Rhomberg
Macromedia University of Applied Sciences and Zeppelin University
Downloads 100 (483,556)

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government communication, climate change, PR theory

29.

Communication for SMEs: More than Polish Image Brochures (Kommunikation im Mittelstand: Mehr als polnische Imagebroschuren)

Pressesprecher, No. 6, pp. 28-29, June 2006
Number of pages: 2 Posted: 28 Aug 2008 Last Revised: 09 Mar 2010
Holger Sievert, Thomas Luedeke and Thomas Luedeke
Macromedia University of Applied Sciences and komm.passion GmbHFachhochschule des Mittelstandes (FHM)
Downloads 100 (483,556)

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international, PR, communication

30.
Downloads 99 (486,789)
Citation 1

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International PR, International Communication, Intercultural Communication, PR Master

31.

Let's Talk 'Social(ly)'! How Internal Social Media Can Help to Shape Value and Innovation in a Company – and Why it Often Fails: New Results of German Interview Surveys 2013-16

EUPRERA Congress 2016, Groningen
Number of pages: 21 Posted: 29 Sep 2016
Holger Sievert and Lara Lipp
Macromedia University of Applied Sciences and MHMK - University for Media and Communication, Cologne
Downloads 95 (500,148)

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social media, corporate communication, value shaping, companies

32.

'We Manage Your Damage': A Practical Case for Internal Communication as a Management Tool

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, VOLUME 2, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 983-994, Milan, 2009
Number of pages: 12 Posted: 21 Jun 2010
Alexander Güttler and Holger Sievert
affiliation not provided to SSRN and Macromedia University of Applied Sciences
Downloads 94 (507,024)

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change, management, communication, international

33.

E-Learning - Opportunities in the Crisis: An Attempt at an Appraisal of Electronic Learning in Germany with Regards to Media Management and Pedagogy (E-Learning – Chance in der Krise: Versuch einer medienwirtschaftlichen und medienpädagogischen Bestandsaufnahme des elektronischen Lernens in Deutschland)

MW Zeitschrift für Medienwirtschaft und Medienmanagement, No. 2, pp. 28-32, April 2003
Number of pages: 3 Posted: 26 Feb 2010 Last Revised: 20 Jun 2010
Holger Sievert and Clemens Bohrer
Macromedia University of Applied Sciences and Goethe University Frankfurt
Downloads 94 (503,506)

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E-learning, Blended Learning, Web based training

34.

The Potential of Internal Social Media in Organisational Change Processes: Results of a Hermeneutic Interdisciplinary Literature Analysis and Selected Qualitative Interviews

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 20 Posted: 02 Oct 2015
Holger Sievert and Claudia Linke
Macromedia University of Applied Sciences and MHMK - University for Media and Communication, Cologne
Downloads 91 (514,030)

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social media, organisational change, corporate culture, change management, internal communication

35.

Reporting (in) Europe: Heuristic Remarks on Old and New Research about 'European Journalism'

MISSION (IM)POSSIBLE. DEMOCRACY, STRATEGIC COMMUNICATION AND EUROPE. PROCEEDINGS OF BLEDCOM 2006. Vercic, D., van Ruler, B.. Bentele, G., Holmström, S. & Hamelink, C. J. eds., Vol. II, pp. 10-23. Ljubljana: Pristop, 2007
Number of pages: 7 Posted: 28 Feb 2007 Last Revised: 30 Nov 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 91 (514,030)

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communication, journalism, european

36.

'All Quiet on the Western Front': Heuristic Remarks on Old and Very New Research about 'European Journalism'

2nd European Communication Conference
Number of pages: 29 Posted: 27 Nov 2008 Last Revised: 21 Jun 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 86 (532,467)

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EU, European, Journalism, Synchronicity, heuristic, Western

37.

Das F.O.K.U.S. Prinzip: Thesen, Tipps Und Trends Zur Internationalen Kommunikation Im Mittelstand (The F.O.C.U.S. Principle: Theories, Tips and Trends in International Communication for SMEs)

KOMMUNIKATION IM MITTELSTAND. UNTERNEHMERISCHE HERAUSFORDERUNGEN ERFOLGREICH MEISTERN, pp. 106-110, P. Müller & T. Lüdeke, eds., DIHK Verlag, 2011
Number of pages: 6 Posted: 29 Nov 2011
Holger Sievert
Macromedia University of Applied Sciences
Downloads 85 (536,176)

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Communication, international, social media, SME

38.

Government Communication and the Mass Mediated Debate: Decision Making, System Integration and Public Communication

Bledcom Conference, Bled, July 2, 2010
Number of pages: 30 Posted: 04 Jul 2010 Last Revised: 29 Nov 2010
Markus Rhomberg and Holger Sievert
Zeppelin University and Macromedia University of Applied Sciences
Downloads 85 (536,176)

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Government, Communication, PR, Climate Change

39.

Interne Web 1.0- und Web 2.0-Kommunikation im AA und bei der Deutschen Lufthansa AG - Ein Exkurs am Beispiel Change (Internal Web 1.0 and Web 2.0 Communication in the German Foreign Office and Lufthansa AG - An Excursus on Change)

KARRIEREWEGE ALS THEMA DER INTERNEN KOMMUNIKATION: BEFRAGUNGEN DER BESCHÄFTIGUNGEN UND INHALTSANALYSE DER INTERNEN MEDIEN IM AUSWÄRTIGEN AMT, A. Nelke, H. Sievert, & B. Tipon, eds., Springer VS, pp. 101-116, 2012
Number of pages: 16 Posted: 05 Dec 2012
Astrid Nelke and Holger Sievert
[know:bodies] gmbh and Macromedia University of Applied Sciences
Downloads 82 (547,999)

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social media, communication, companies, internal, online

40.

'It’s the People, Stupid!' - Why General Managers and Communication Professionals Often do not Understand Each Other - e.g. in Change Processes

INSTITUTIONALISING PR AND CORPORATE COMMUNICATION, PROCEEDINGS OF THE EUPRERA 2008 MILAN CONGRESS, E. Invernizzi, T. Muzi Falconi, S. Romenti, eds., pp. 1109-1129, 2009
Number of pages: 21 Posted: 05 Jul 2010
Arne Westermann and Holger Sievert
Westermann Kommunikation and Macromedia University of Applied Sciences
Downloads 80 (556,151)

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Communication, Corporate, PR

41.

A Lot to Know, A Lot to Read - An Overview of Specialist Literature on the Topic of PR Qualifications for Those Entering the Profession, Those Looking for Promotion and Interested Academics (Viel zu wissen, Viel zu lesen - Ein Überblick über die Fachliteratur zum Thema PR-Qualifizierung für Einsteiger, Aufsteiger und Interessierte Fachwissenschaftler)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN, pp. 163-171, Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., & Sievert, H., Berlin, Helios, 2010
Number of pages: 10 Posted: 28 Oct 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 74 (581,454)

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PR, qualification, training

42.

Interaktion Unerwünscht? Online-Gottesdienste Während Der Corona-Pandemie. Weitere Ausgewählte Ergebnisse Der Befragungsstudie „Rezipiententypologie Evangelischer Online-Gottesdienstbesucher*Innen Während Und Nach Der Corona-Krise" (Reteog) (Interaction Unwanted? Online Worship Services During the Corona Pandemic. Further Selected Results of the Survey 'Recipient Typology of Protestant Online Church Service Visitors During and after the Corona Crisis')

Reimann, R. P., & Sievert, H. (2021): Interaktion unerwünscht? Online-Gottesdienste während der Corona-Pandemie. Weitere ausgewählte Ergebnisse der Befragungsstudie „Rezipiententypologie evangelischer Online-Gottesdienstbesucher*innen während und nach der Corona-Krise (ReTeOG)“. In: Cursor_. Zeitsch
Number of pages: 22 Posted: 09 Feb 2022
Holger Sievert and Ralf Peter Reimann
Macromedia University of Applied Sciences and Independent
Downloads 70 (599,489)

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43.

A Plea for Professionalism in Corporate Communications (Plädoyer Für Professionalität in der Unternehmenskommunikation)

DIE AFFAERE HUNZINGER. EIN PR-MISSVERSTAENDNISS, PUBLIC RELATIONS IN DER OEFFENTLICHEN DISKUSSION, Ahrens, R. & Knödler-Bunte, E., eds., pp. 153-159, Berlin: Media Mind, 2003
Number of pages: 7 Posted: 27 Feb 2010 Last Revised: 28 Nov 2010
Stefan Baumann, Bastian Pelka and Holger Sievert
affiliation not provided to SSRN, affiliation not provided to SSRN and Macromedia University of Applied Sciences
Downloads 70 (599,489)
Citation 1

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Corporate Communications, qualification, professionalism

44.
Downloads 67 (613,421)

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education, PR, competence, PZOK, standard, examination, certificate

45.

Connecting Intercultural Communication and Diversity Theory with PR Practice Theoretical Remarks and Results of a Picture-Based Content Analysis of 25 Corporate Websites on Five Continents

Birmingham, Branden/Yook, Bora/Zifei, Fay Chen (eds.): Connecting Theory and Research with Public Relations Practice. Miami/FL: University of Miami, pp. 421-437.
Number of pages: 17 Posted: 08 Jul 2021
Holger Sievert and Marlena Pompino
Macromedia University of Applied Sciences and Max Planck Society for the Advancement of the Sciences - Max Planck Foundation for International Peace and the Rule of Law
Downloads 65 (623,292)

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Social Conversations, Corporate Influencers

46.

Teaching an Old Dog New Tricks: Suggestions of Criteria for the Choice of Further Training Opportunities Within and Outside of Colleges (Was Hänschen nicht lernt, kann Hans immer noch lernen: Vorschläge für Kriterien bei der Auswahl von Weiterbildungsangeboten außer - und innerhalb von Hochschulen)

KARRIEREGUIDE PUBLIC RELATIONS - TIPPS UND ERFAHRUNGEN VON PR-PROFESSIONALS FÜR EIN- UND AUFSTEIGER IN DER PR BRANCHE, Lüdeke, T. & Müller, P., eds., pp. 63-83, Frankfurt: PR Career Center, 2010
Number of pages: 22 Posted: 27 Feb 2010 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 65 (623,292)
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PR, further training, qualifications

47.

Journalism Training in the Bologna Trap: Private Academies Win Market Share, Universities Restructure (Journalistenausbildung im Bologna-Loch. Private Ausbildungsstätten legen zu, Hochschulen strukturieren um)

Neue Zürcher Zeitung (NZZ), Vol. 24, pp. 38, November 24, 2006
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 20 Jun 2010
Holger Sievert and Stephan Russ-Mohl
Macromedia University of Applied Sciences and affiliation not provided to SSRN
Downloads 65 (623,292)

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journalism, training, university, communication

48.

Hard Competition: PR Education in Switzerland and Austria (Harter Wettbewerb: PR Ausbildung in der Schweiz und in Oesterreich)

pr karriere, No. 1, pp. 24-26, 2006
Number of pages: 3 Posted: 30 Oct 2007 Last Revised: 05 Jul 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 64 (628,350)

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PR, communication, Austria, Switzerland

49.

Journalistische Recherche Im Netz (Journalistic Research in the Internet)

Online Publication of Verlag Rommerskirchen in cooperation with Hochschule Macromedia (2016)
Number of pages: 13 Posted: 08 Jun 2017 Last Revised: 03 Jul 2017
Kathi Preppner and Holger Sievert
Verlag Rommerskirchen GmbH and Macromedia University of Applied Sciences
Downloads 63 (633,330)

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journalism, research, trust, internet, journalist

50.

Towards a Societal Discourse with the Government. A Comparative Content Analysis on the Development of Social Media Communication by the British, French and German National Governments 2011-2015

EUPRERA Congress 2016, Groningen
Number of pages: 24 Posted: 29 Sep 2016
Holger Sievert and Carolin Lessmann
Macromedia University of Applied Sciences and MHMK - University for Media and Communication, Cologne
Downloads 63 (633,330)

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government communication, social media, societal discourse

51.

Leading (in) Communications? An Empirical Analysis of the German Situation in PR Managers' and Executive Education

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY. THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, Sievert, H. & Bell, D. eds., pp. 220-232, Gütersloh: Verlag Bertelsmann Stiftung, 2008
Number of pages: 13 Posted: 02 Apr 2009 Last Revised: 16 Mar 2010
Holger Sievert and Arne Westermann
Macromedia University of Applied Sciences and Westermann Kommunikation
Downloads 62 (643,596)

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management, PR, education, training, Germany

52.

Reporting (in) Europe - Heuristic Remarks on Old and New Research on 'European Journalism'

COMMUNICATION AND LEADERSHIP IN THE 21ST CENTURY: THE DIFFICULT PATH FROM CLASSICAL PUBLIC RELATIONS TO GENUINE MODERN COMMUNICATION MANAGEMENT, H. Sievert / D. Bell, eds., pp. 98-124 : Verlag Bertelsmann Stiftung, Gütersloh 2008
Number of pages: 27 Posted: 02 Apr 2009 Last Revised: 15 Apr 2015
Holger Sievert
Macromedia University of Applied Sciences
Downloads 59 (654,176)
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journalism, media, EU

53.

Voyage of Discovery - Why the Diversity within European Journalism Presents Unique Challenges for Communication Professionals

Communications Director, No. 2, pp. 72-76, 2008
Number of pages: 6 Posted: 05 Aug 2008 Last Revised: 02 Mar 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 59 (654,176)
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journalism, PR, Europe, communications

54.

Social Media Communication of European Nation States Revisited: A Transnational Content Analysis Between Germany, Poland and the UK in 2011 and 2014

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 20 Posted: 02 Oct 2015
Holger Sievert and Ana Zelenka
Macromedia University of Applied Sciences and MHMK - University for Media and Communication, Cologne
Downloads 57 (665,100)

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social media, Europe, Poland, Germany, Britain, political communication, media

55.

Plea for the End of PR (Plädoyer für ein Ende der PR)

Kommunikationsmanager, No. 2, pp. 48-52, 2011
Number of pages: 4 Posted: 23 Jun 2011
Holger Sievert
Macromedia University of Applied Sciences
Downloads 55 (676,286)

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PR, advertising, communication, training, education, business

56.

An Odd Couple: Current Trends in General Managers' and PR Professionals' Perceptions of Communication in Corporate Management (Ungleiche Brüder: Aktuelle Einstellungen Von General Managern Und Pr-Verantwortlichen Zur Unternehmensführung Durch Kommunikation)

Zeitschrift für Führung und Organisation (ZFO), Vol. 74, No. 3, pp. 171-173, 2005
Number of pages: 3 Posted: 10 Mar 2010 Last Revised: 01 Dec 2011
Holger Sievert and Arne Westermann
Macromedia University of Applied Sciences and Westermann Kommunikation
Downloads 53 (687,796)
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Corporate Communication, Public Relations, General Management

57.

Transnationality as a Methodological Problem: Experiences from Twelve Years of Comparative International Research Out of Germany

EUPRERA Annual Congress 2009, Bucharest, September 23-26, 2009
Number of pages: 6 Posted: 03 Jul 2010 Last Revised: 28 Nov 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 48 (718,562)

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Journalism, Communication, Europe

58.

Is 'Press Spokesperson' a Profession? Initiation of a Discussion of Vocational and Further Training in a Job Sector which is still Relatively New (Ist Pressesprecher eine Profession? Anstöße zu einer Diskussion über Aus- und Weiterbildung in einem immer noch recht neuen Berufsfeld)

NEWS REGIONAL, No. 1, pp. 6-7, Bundesverband deutscher Pressesprecher, January 2010
Number of pages: 2 Posted: 25 Feb 2010 Last Revised: 17 Mar 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 43 (751,436)
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Profession, PR, Communications, Qualification

59.
Downloads 32 (834,054)

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Internal Communication, Internal Media, Enterprise Social Network, CSR, Public Relations

60.

When Trainees Take Exams (Wenn Volontäre Sich Prüfen Lassen)

DAS PR-VOLONTARIAT. PR-QUALIFIZIERUNG IN DEUTSCHEN AGENTUREN UND UNTERNEHMEN. Mickeleit, H., Schick, E., Kasper, A., Prey, E., Harden, L., Heidenreich, A., Rabe, S., Sievert, H., pp. 91-107, Berlin, Helios, 2010
Number of pages: 20 Posted: 28 Oct 2010 Last Revised: 28 Apr 2011
Holger Sievert and Stephan Rabe
Macromedia University of Applied Sciences and Independent
Downloads 31 (842,212)

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training, qualification, PR, communication

61.

The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005
Number of pages: 1 Posted: 06 Jul 2010
Holger Sievert and Michael Thomann
Macromedia University of Applied Sciences and T&S Personalberatung
Downloads 30 (850,622)

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PR, education, training, corporate communication

62.

Redefining Public Spheres. Methodological Framework and Five Country Cases on the Conflict 'National vs. European' within Institutions and Countries of the European Union

EUPRERA Congress 2013, Barcelona, October 2013
Number of pages: 16 Posted: 07 Oct 2013
Holger Sievert
Macromedia University of Applied Sciences
Downloads 28 (867,578)

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national, European, EU, communication

63.

No Hide-and-Seek: Studying PR in the USA (Kein Versteckspiel: PR - Studium USA) (German)

PR Karriere, No. 2, pp. 20-21, 2006
Number of pages: 2 Posted: 20 Dec 2010
Holger Sievert
Macromedia University of Applied Sciences
Downloads 23 (913,266)

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PR, university, education, international

64.
Downloads 14 (1,002,627)

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Social Media

65.

»Hybride« Zukunft auch für Gottesdienste? Ausgewählte Ergebnisse der Befragungsstudie »Rezipienten-Typologie evangelischer (Online-Gottesdienstbesucher*innen während und nach der Corona-Krise (ReTeOG)« (“Hybrid” Future for Divine Worship as well? Selected Results of the Survey “Typology of recipients of Evangelic Online-Worshippers during and after the Covid-19 Pandemic”)

Reimann, R. P. & Sievert, H. (2020): »Hybride« Zukunft auch für Gottesdienste? Ausgewählte Ergebnisse der Befragungsstudie »Rezipienten-Typologie evangelischer Online-Gottesdienstbesucher*innen während und nach der Corona-Krise (ReTeOG)«. In: epd-Dokumentation Nr. 45, S. 5-26.
Number of pages: 26 Posted: 19 Mar 2024
Ralf Peter Reimann and Holger Sievert
Independent and Macromedia University of Applied Sciences
Downloads 7 (1,067,950)

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Digitalisierung, Medienwandel, Onlineevents, Onlinegottesdienst

66.

Does Business Knowledge Really Improve the Success of Communication Managers?

EUPRERA Annual Congress 2015, BI Norwegian Business School, Oslo, October 1-3, 2015
Number of pages: 22 Posted: 02 Oct 2015 Last Revised: 09 Feb 2024
Holger Sievert, Lars Rademacher and Anna Weber
Macromedia University of Applied Sciences, University of Applied Sciences Darmstadt and MHMK - University for Media and Communication, Cologne
Downloads 4 (1,091,439)

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PR, Communication, business knowledge, education, training

67.
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Corporations; companies; boundaries; networks; social media.

68.

Engaging Employees in (at Least Partly) Disengaged Companies. Results of an Interview Survey Within About 500 German Corporations on the Growing Importance of Digital Engagement via Internal Social Media

Sievert, H. & Scholz, C. (2017). Engaging employees in (at least partly) disengaged companies. Results of an interview survey within about 500 German corporations on the growing importance of digital engagement via internal social media. Public Relations Review, 43(5), 894–903.
Posted: 03 Apr 2024
Holger Sievert and Christina Scholz
Macromedia University of Applied Sciences and Continental Automotive

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Employee Engagement, Enterprise Social Networks (ESN), Internal Communication, Social Media, Trust

69.

Rebooting for the 'New Normal' while 'Working from Home'? Results from a Long-term Interview Study Concerning and Internal Social Media among up to 500 German Companies 2013-2022

Sievert, H., Meißner, F. (2022). Rebooting for the 'New Normal' while 'Working from Home'? Results from a long-term interview study concerning and Internal Socal Media among up to 500 German companies 2013-2022. In: Verčič, D., Verčič, A. T. & Sriramesh, K. (Hrsg.), Reboot - Should Organizations Red
Posted: 03 Apr 2024
Holger Sievert and Florian Meißner
Macromedia University of Applied Sciences and Hochschule Macromedia

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71.

How (Social) Media Can Change "Change" in Organizations

Sievert, H., Nelke, A. (2013). How (Social) Media Can Change “Change” in Organizations. In: Friedrichsen, M., Mühl-Benninghaus, W. (eds) Handbook of Social Media Management. Media Business and Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-28897-5_5
Posted: 15 Mar 2024
Holger Sievert and Astrid Nelke
Macromedia University of Applied Sciences and Independent

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72.

Emotionality and Attitude in International Internal Communications. Quantitative Measurement, Evaluation and Interpretation of a Worldwide Internal PR Program within a Large Multinational Tourism Group

Sievert, H. & Wilke, A. (2019). Emotionality and Attitude in International Internal Communications. Quantitative Measurement, Evaluation and Interpretation of a Worldwide Internal PR Program within a Large Multinational Tourism Group. In Yook, B., Chen, Z. F. (eds.)
Posted: 29 Feb 2024
Holger Sievert and Alexander Wilke
Macromedia University of Applied Sciences and Independent

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73.

Nachhaltige Digitalisierung evangelischer Gottesdienste in Deutschland. Ausgewählte Ergebnisse der 2021er Befragungsstudie »Rezipiententypologie evangelischer Online- Gottesdienstbesucher*innen während und nach der Corona-Krise« (ReTeOG 2) (Sustainable Digitization of Protestant Church Services in Germany: Selected Results of the 2021 Study 'Typology of Recipients of Evangelic Online-worshippers During and After the Covid-19 Pandemic')

Reimann, R. P. & Sievert, H. (2021). Nachhaltige Digitalisierung evangelischer Gottesdienste in Deutschland. Ausgewählte Ergebnisse der 2021er Befragungsstudie »Rezipiententypologie evangelischer Online- Gottesdienstbesucher*innen während und nach der Corona-Krise« (ReTeOG 2)
Posted: 09 Feb 2024
Holger Sievert and Ralf Peter Reimann
Macromedia University of Applied Sciences and Independent

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Digitalisierung, Online Gottesdienste, Online Events

74.

Bessere oder schlechtere Recherche dank Technik? Aktuelle Befragungsstudie zum Einfluss technischer Innovationen auf Arbeitspraktiken von Journalisten im deutschsprachigen Raum

Sievert, H. & Preppner, K. (2016). Bessere oder schlechtere Recherche dank Technik? Aktuelle Befragungsstudie zum Einfluss technischer Innovationen auf Arbeitspraktiken von Journalisten im deutschsprachigen Raum. In Hooffacker, G. & Wolf, C. (Hrsg.), Technische Medieninnovationen?: Herausforderungen
Holger Sievert and Kathi Preppner
Macromedia University of Applied Sciences and Verlag Rommerskirchen GmbH

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Kommunikatorforschung, Journalistenbefragung, Onlinerecherche, Social Media

Other Papers (1)

Total Downloads: 0
1.

Clara Confidence Und Doris Distrust Im Social Intranet

Sievert, H. & Osterbrink, L. (2019). Clara Confidence und Doris Distrust im Social Intranet. In Hirsch, L. (ed.), Jahrbuch Hirschtec. Hirschtec Verlag.
Posted: 29 Feb 2024
Holger Sievert and Luisa Osterbrink
Macromedia University of Applied Sciences and Macromedia University of Applied Sciences

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