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M. Berk Talay
University of Massachusetts Lowell
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Scholarly Papers (1)
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Why and When to Launch New Products During a Recession: An Empirical Investigation of the U.K. FMCG Industry and the U.S. Automobile Industry.
Number of pages: 54
Posted: 19 Dec 2022
M. Berk Talay,
Koen Pauwels
and
Steven Seggie
University of Massachusetts Lowell, Northeastern University - D’Amore-McKim School of Business and ESSEC Business School - Marketing Department
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Abstract:
new product launch, recession, business cycles, fast moving consumer goods, automobile industry
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