Catarina Sismeiro

Imperial College London, Tanaka Business School

South Kensington Campus

Exhibition Road

London, Greater London SW7 2AZ

United Kingdom

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 16,819

SSRN RANKINGS

Top 16,819

in Total Papers Downloads

2,825

CITATIONS
Rank 23,227

SSRN RANKINGS

Top 23,227

in Total Papers Citations

27

Scholarly Papers (5)

1.

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Journal of Interactive Marketing, Forthcoming
Number of pages: 39 Posted: 09 Apr 2008
Randolph E. Bucklin and Catarina Sismeiro
UCLA Anderson School of Management and Imperial College London, Tanaka Business School
Downloads 1,603 (10,333)

Abstract:

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Internet, Marketing, E-commerce, World Wide Web, Clickstream Data

2.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads 406 (71,083)

Abstract:

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Generic entry, Pharmaceuticals, Heterogeneity, Competition

3.

Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When

Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 14-09
Number of pages: 47 Posted: 30 Apr 2008
Ramkumar Janakiraman, Catarina Sismeiro and Shantanu Dutta
University of South Carolina - Darla Moore School of Business, Imperial College London, Tanaka Business School and University of Southern California - Marshall School of Business
Downloads 347 (85,253)
Citation 2

Abstract:

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Spillovers, Perception Spillovers, Branding, New Products, Consumers, Choice, Bayesian Learning Framework, Physician Prescription Behavior, Pharmaceuticals

4.

Physicians' Persistence and its Implications for Their Response to Promotion of Prescription Drugs

Management Science, 2007
Number of pages: 32 Posted: 25 Sep 2007
University of South Carolina - Darla Moore School of Business, University of Southern California - Marshall School of Business, Imperial College London, Tanaka Business School and Loughborough University
Downloads 290 (103,933)

Abstract:

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Pharmaceuticals, Physician decision making, State dependence, choice models

5.

Modeling Co-Existing Business Scenarios with Time Series Panel Data

Number of pages: 46 Posted: 25 Sep 2007
Catarina Sismeiro, Natalie Mizik and Randolph E. Bucklin
Imperial College London, Tanaka Business School, University of Washington and UCLA Anderson School of Management
Downloads 179 (166,956)

Abstract:

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Time series analysis, panel data, segmentation, marketing strategy