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Does Differentiation Strategy and its Interplay with Innovation Ambidexterity Pay Off?

Number of pages: 37 Posted: 05 Dec 2025

Krishna Raj Bhandari, Nazrul Islam, Marko Kohtamäki, Justin Paul, Biranchi Poudyal, Peter Zamborsky and Jari Salo

University of Helsinki, University of East London, University of Vaasa, University of Reading, Charles Darwin University, University of Auckland Business School and University of Helsinki - Department of Economics and Management

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Abstract:

Model of Green Purchase Intention and Green Purchase Behavior by Extending TPB Framework With Effect of Hofstede’s Cultural Values in Green Food Products

Posted: 04 Aug 2023

Samriti Mahajan, Justin Paul and Plotkina Daria

Lingayas Vidyapeeth, University of Reading and Independent

Justin Paul

University of Reading

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Scholarly Papers (2)

Does Differentiation Strategy and its Interplay with Innovation Ambidexterity Pay Off?

Abstract:

Model of Green Purchase Intention and Green Purchase Behavior by Extending TPB Framework With Effect of Hofstede’s Cultural Values in Green Food Products

Abstract: