Samithamby Senthilnathan

International Training Institute

Academic Advisor/Consultant

PO Box 6322

Scratchley Road, Badili

Port Moresby, National Capital District

Papua New Guinea

  • International Training Institute

SCHOLARLY PAPERS

47

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6

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10

Scholarly Papers (47)

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1.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and International Training Institute
Downloads 2,975 (6,121)
Citation 4

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brand equity, purchase intention, decision making process

2.

Usefulness of Correlation Analysis

Number of pages: 9 Posted: 11 Jul 2019
Samithamby Senthilnathan
International Training Institute
Downloads 1,359 (20,975)
Citation 5

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correlation, multicollinearity, Variance Inflation factor, VIF

3.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

Downloads 1,347 ( 21,210)

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute
Downloads 1,347 (20,854)
Citation 2

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customer satisfaction, physical evidence, employee interaction, marketing mix

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, Vol. XI, No. 3, August 2012, pp. 7-24
Posted: 10 Nov 2012
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute

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4.

Network Analysis: Part 1 – An Introductory Note

Number of pages: 19 Posted: 09 Sep 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 995 (32,915)

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Network, PERT, CPM, CPA, project, event, activity

5.

Economic Order Quantity (EOQ)

Number of pages: 14 Posted: 05 Nov 2019
Samithamby Senthilnathan
International Training Institute
Downloads 868 (39,880)

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economic order quantity, incremental cost, ordering cost, handling cost, lead-time, safety stock

6.

A Review on the Relationship Variables to Employee Morale and Organizational Trust

International Journal of Innovative Research and Practices, 2015, Vol. 1, No. 10, pp. 8-15, (ISSN 2321-2918 print, 2321-2926 online)
Number of pages: 15 Posted: 15 Mar 2013 Last Revised: 07 Oct 2016
Kamalachandran Rukshani and Samithamby Senthilnathan
Eastern University and International Training Institute
Downloads 787 (45,503)

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Organizational trust, employee morale, mind-map

7.

Relationship between Tourism and Economic Growth in Sri Lanka

Published as the 7th chapter of a book entitled “Economic Issues in Sri Lanka” compiled by Dr. S. Vijayakumar, pp. 115-132 (ISBN: 987-955-50770-1-9)
Number of pages: 19 Posted: 02 Jan 2014 Last Revised: 07 Jul 2021
Jeyapraba Suresh and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 696 (53,641)
Citation 6

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Sri Lanka, economic growth, tourism, causality, cointegration, unit root

8.

The Application of Price on Y-Axis and Volume on X-Axis in Demand and Supply Analyses – Is it a Muddle?

OJAS – An International Journal of Research in Management, Vol. 2, No. 1, pp. 76-80, July 2013, ISSN: 2279-0373 (print), 2321-726X (online)
Number of pages: 10 Posted: 25 Nov 2009 Last Revised: 14 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 583 (67,257)

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demand, supply, price, quantity, X-axis, Y-axis

9.

The Impact of Elasticity on the Firm’s Revenue

Senthilnathan, S. (2016). International Journal of Science nd Research, Vol. 5, No. 9, pp. 1728-1731, ISSN: 2319-7064.
Number of pages: 11 Posted: 29 Apr 2016 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 489 (83,634)

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elasticity, demand, supply, quantity, market, revenue

10.

The Information Perspective and Usefulness of Accounting Information

Presented in the 3rd Conference on Financial Markets and Corporate Governance organised by La Trobe University, Melbourne, Australia on 12th and 13th April 2012.
Number of pages: 23 Posted: 22 May 2009 Last Revised: 14 Dec 2012
Samithamby Senthilnathan
International Training Institute
Downloads 471 (87,480)
Citation 2

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accounting, earnings, equity price, price change, value relevance

11.

Risk, Return and Portfolio Theory – A Contextual Note

Number of pages: 23 Posted: 07 Jul 2015
Samithamby Senthilnathan
International Training Institute
Downloads 469 (87,940)
Citation 1

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risk, return, shares, portfolio, standard deviation, minimum variance

12.

An Investigation of the Relationship between Job Attitudes and Job Performance of University Teachers

International Journal of Innovative Research and Practices, Vol. 1, No. 6, June 2013, ISSN 2321-2926
Number of pages: 31 Posted: 17 Oct 2009 Last Revised: 29 Jul 2013
Samithamby Senthilnathan
International Training Institute
Downloads 400 (105,805)
Citation 1

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Attitudes, Job Satisfaction, Organisational Commitment, Job Performance

13.

Capital Budgeting – The Tools for Project Evaluation

Number of pages: 26 Posted: 22 Feb 2021
Samithamby Senthilnathan
International Training Institute
Downloads 385 (110,560)
Citation 1

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Capital Budgeting, Project Evaluation, Payback Period, NPV, IRR, MIRR, Profitability Index, Time-adjusted Discounted Model

14.

Impact of Organizational Trust on Employee Morale

ELK Asia Pacific Journal of Human Resource Management and Organisational Behaviour, Volume 1, Issue 2 (2015), pp.1-25, ISSN:2394-0409.
Number of pages: 24 Posted: 29 Apr 2014 Last Revised: 14 Jul 2015
Kamalachandran Rukshani and Samithamby Senthilnathan
Eastern University and International Training Institute
Downloads 311 (139,412)

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Organizational Trust, Employee Morale, Univariate Analysis, Bivariate Analysis

15.

Level of Job Satisfaction and its Association with Demographic Variables

IME Journal, Volume 7, No. 2, pp.39-45, July 2013, ISSN 0974-0716
Number of pages: 15 Posted: 08 Mar 2013 Last Revised: 18 Sep 2013
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute
Downloads 305 (142,306)
Citation 1

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job satisfaction, demographic variables, T-test, ANOVA

16.

Testing the Relevance of Goodwill Amortisation within the Ohlson (1995) Value Relevance Model Using Share Returns

International Journal of Innovative Research and Practices, Volume 1, Number 7, pp.1-14, ISSN 2321-2918 (print), 2321-2926 (online)
Number of pages: 25 Posted: 11 Jan 2010 Last Revised: 27 Aug 2013
Samithamby Senthilnathan
International Training Institute
Downloads 241 (180,215)
Citation 1

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Ohlson (1995), equity price, returns, goodwill amortization

17.

Solving Linear Programming Problems with the 'Solver' in MS Excel

Number of pages: 4 Posted: 10 Jul 2017
Samithamby Senthilnathan
International Training Institute
Downloads 225 (192,435)

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Linear Programming, Optimization, Solver, Excel

18.

Circadian Rhythm and Its Importance in Human Life

Number of pages: 8 Posted: 24 Aug 2019 Last Revised: 07 Jul 2021
Samithamby Senthilnathan and Kanthasamy Sathiyasegar
International Training Institute and Eastern University, Sri Lanka
Downloads 224 (193,267)

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circadian rhythm, mind clock, human, self-control, sleeping

19.

Suicide – Is It a Killing by a Society?

Senthilnathan, S. and Sathiyasegar, K. (2015), Suicide - Is it a killing by a society?, International Journal of Innovative Research and Practices, Volume 3, Issue 5, pp. 7-13, ISSN: 2321-2926. (DOI: 10.2139/ssrn.2508970)
Number of pages: 13 Posted: 13 Oct 2014 Last Revised: 02 Oct 2015
Samithamby Senthilnathan and Kanthasamy Sathiyasegar
International Training Institute and Eastern University, Sri Lanka
Downloads 217 (199,207)

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suicide, society, social intoxication, protecting suicides, social disease, social facts

20.

The Efficient Market, Random Walk, and the Ohlson (1995) Model

Number of pages: 10 Posted: 18 Dec 2009
Samithamby Senthilnathan
International Training Institute
Downloads 205 (209,954)

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efficient market, random walk, equity price, price change, value relevance

21.

Relationships and Hypotheses in Social Science Research

Number of pages: 14 Posted: 07 Sep 2017 Last Revised: 07 Jul 2021
Samithamby Senthilnathan
International Training Institute
Downloads 190 (224,699)
Citation 2

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models, variables, moderating, mediating, hypothesis

22.

Mediating Role of Employee Green Behavior Towards Sustainability Performance of Banks

Malsha, K. P. P. H. G. N., Arulrajah, A. A., & Senthilnathan, S. (2020). Mediating role of employee green behaviour towards sustainability performance of banks. Journal of Governance & Regulation, 9(2), 92-102. (DOI: DOI: 10.22495/jgrv9i2art7)
Number of pages: 11 Posted: 13 Jul 2020
Anthonypillai Arulrajah and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 188 (226,716)

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Green Banking Practices, Employee Green Behaviour, Sustainability Performance

23.

Estimating Project Cash Flows

Number of pages: 29 Posted: 10 Apr 2021 Last Revised: 07 Jul 2021
Samithamby Senthilnathan
International Training Institute
Downloads 171 (246,021)

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Capital Budgeting, Project Evaluation, Cash Flow Estimate, Net Present Value, NPV, Cost of Capital, Opportunity Cost

24.

A Note on Illustrations of Elasticity

International Journal of Innovative Research and Practices, Volume 1, Number 3, pp.19-29, March 2013, ISSN: 2321-2918 (print), 2321-2926 (online)
Number of pages: 23 Posted: 28 Aug 2007 Last Revised: 26 Sep 2013
Samithamby Senthilnathan
International Training Institute
Downloads 171 (246,021)

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Elasticity, Demand, Supply, Slope, Monopoly, Price Discrimination

25.

The Cost of Capital – A Back Up for Learners

Number of pages: 44 Posted: 05 Jun 2021 Last Revised: 07 Jul 2021
Samithamby Senthilnathan
International Training Institute
Downloads 163 (257,435)

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Cost of Capital, WACC, WMCC, CAPM, Investment Opportunity Curve, Internal Rate of Return, Hurdle Rate, Opportunity Cost

26.

The Central Role of the Organisational Innovation in Creating Sustainable Organisation and Development: A Review

Number of pages: 30 Posted: 18 Sep 2014
Samithamby Senthilnathan and Anthonypillai Arulrajah
International Training Institute and Eastern University, Sri Lanka
Downloads 159 (261,462)

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organisational innovation, organisational performance, sustainable development, sustainable organisation

27.

Network Analysis: Part 4 - Normal Duration and Normal Cost

Number of pages: 9 Posted: 20 Nov 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 158 (262,799)

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CPA, critical path, normal duration, normal cost

28.

Working Capital Management

Number of pages: 22 Posted: 12 May 2020
Samithamby Senthilnathan
International Training Institute
Downloads 151 (272,553)

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working capital, policy, optimal cash balance, Baumol’s model, Miller-Orr’s model, cash-cost basis

29.

Role of the Net Assets in Assessing the Relevance of Earnings

Journal of Commerce and Accounting Research, Volume 2, Number 3, pp. 31-41, July 2013, ISSN 2277-2146
Number of pages: 22 Posted: 14 Mar 2013 Last Revised: 19 Sep 2013
Samithamby Senthilnathan and Hakeem Kajoon
International Training Institute and Independent
Downloads 144 (283,122)
Citation 1

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Accounting variable, value relevance, net assets, earnings, dividends, Ohlson

30.

Is the Ohlson (1995) Model an Example of the Simpson's Paradox?

Number of pages: 10 Posted: 11 Jun 2009
Samithamby Senthilnathan
International Training Institute
Downloads 140 (289,424)

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value relevance, information dynamics, Simpson’s paradox, accounting, earnings, equity price

31.

Network Analysis: Part 3 - Critical Path and Cost Analyses

Number of pages: 11 Posted: 08 Nov 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 120 (324,897)

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PERT, CPA, critical path, cost analysis

32.

The Efficient Market: Rambling Evidences in Asia and Pacific

Senthilnathan, S. (2015), The Efficient Market: Rambling Evidences in Asia and Pacific, ELK Asia Pacific Journal of Marketing and Retail Management, Volume 6, Issue 2, pp. 52-76, ISSN: 0976-7193 (print), 2349-2317 (online)
Number of pages: 21 Posted: 01 Nov 2014 Last Revised: 16 Apr 2015
Samithamby Senthilnathan
International Training Institute
Downloads 100 (368,101)

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efficient market hypothesis, random walk, Asia, Pacific

33.

The Determinants of Innovation and Productivity of a Nation

Risk Governance & Control: Financial Markets & Institutions, 2016, Volume 6, Issue 3, pp. 11-17, ISSN 2077-429X (printed) and 2077-4303 (online)
Number of pages: 21 Posted: 05 Oct 2014 Last Revised: 07 Oct 2016
Anthonypillai Arulrajah and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 91 (390,482)
Citation 1

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innovation, productivity, determinant, nation

34.

Does an End of Period's Accounting Variable Assessed have Relevance for the Particular Period?

Paper presented in the 3rd Conference on Financial Markets and Corporate Governance organised by La Trobe University, Melbourne, Australia on 12th and 13th April 2012.
Number of pages: 22 Posted: 06 Jun 2009 Last Revised: 14 Dec 2012
Samithamby Senthilnathan
International Training Institute
Downloads 82 (415,749)

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Corporate Governance, Accounting, Earnings, Equity price, Price Change, Value Relevance

35.

Green Information Technology and Environmental Performance of the Banks

Journal of Governance and Regulation / Volume 9, Issue 3, 2020
Number of pages: 13 Posted: 03 Aug 2020 Last Revised: 07 Jul 2021
Anthonypillai Arulrajah and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 80 (421,772)

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Information Technology, Green Information Technology, Employee, Attitude, Environmental Performance, Bank

36.

Network Analysis: Part 2 – Network Analysis and Time

Number of pages: 27 Posted: 23 Sep 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 68 (460,855)

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PERT, normal distribution probability, optimistic, most probable, pessimistic, float

37.

Network Analysis: Part 5 - Minimum Duration and Associated Cost

Number of pages: 17 Posted: 17 Jan 2013 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 67 (464,429)

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minimum duration, critical path, associated cost, fixed cost, penalty, bonus

38.

Theoretical Role of the Most Recent Prior Period’s Equity Price in Value Relevance Studies

Journal for Advanced Research in Commerce and Management Studies, 2015, Volume 2, Issue 2, pp. 49-68, ISSN: 2394-837X
Number of pages: 32 Posted: 04 Sep 2011 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 53 (519,412)
Citation 3

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accounting, earnings, equity price, price change, value relevance

39.

Economic Order Quantity (EOQ) – An Extension

Number of pages: 11 Posted: 03 Aug 2020
Samithamby Senthilnathan
International Training Institute
Downloads 50 (532,731)

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Economic Order Quantity, EOQ, Economic Number of Orders, ENO, Incremental Cost, Ordering Cost, Handling Cost, Fixed Cost, Variable Cost

40.

Mathematical Illustration of the Cournot Competition

Journal for Advanced Research in Commerce and Management Studies, 2015, Volume 2, Issue 2, pp. 7-18, ISSN: 2394-837X
Number of pages: 11 Posted: 03 Oct 2014 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 47 (546,514)

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Cournot, duopoly, monopoly, oligopoly, incumbent, free entry, blocked entry

41.

Network Analysis: Part 6 - Minimum Cost and Associated Duration

Number of pages: 10 Posted: 17 Jan 2013 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 46 (551,348)

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minimum cost, critical path, associated duration

42.

Tax Implementation and Market New Equilibrium - An Alternative Method

Integral Review - A Journal of Management, Vol. 6 No. 1, June 2013, pp 1 - 6, ISSN : 0974-8032 (print), 2278-6120 (e-journal)
Number of pages: 7 Posted: 19 Nov 2009 Last Revised: 03 Sep 2013
Samithamby Senthilnathan
International Training Institute
Downloads 41 (576,475)

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demand, supply, slope, equilibrium, tax

43.

Transportation Technique: Part 4 - Special Cases in Transportation Technique

Number of pages: 9 Posted: 05 Sep 2017
Samithamby Senthilnathan
International Training Institute
Downloads 13 (775,810)

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Transportation Technique, optimisation, origin, destination, initial allocation, stepping stone, MODI, VAM

44.

Dynamic Programming – General Format, and Input and Output Determination

Number of pages: 22 Posted: 14 Sep 2022 Last Revised: 22 Sep 2022
Samithamby Senthilnathan
International Training Institute
Downloads 6 (847,826)

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Dynamic Programming, varying input-output model, VIOM, forward pass, backward pass, Samsen Method, optimal solution, optimality

45.

DYNAMIC PROGRAMMING – A Base for Initial Understanding

Number of pages: 9 Posted: 11 Jul 2022 Last Revised: 22 Sep 2022
Samithamby Senthilnathan
International Training Institute
Downloads 5 (859,003)

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Dynamic Programming, route determination model, forward process, backward process, optimal solution, optimality

46.

DYNAMIC PROGRAMMING – A Base for Understanding the Input-Output Model

Number of pages: 50
Samithamby Senthilnathan
International Training Institute
Downloads 1

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Dynamic Programming, varying input-output model, forward pass, Samsen Method, backward pass, optimal solution, optimality

47.

The Relationship of Brand Equity to Purchase Intention

The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 7-26
Posted: 15 Oct 2012
Samithamby Senthilnathan and Uthayakumar Tharmi
International Training Institute and affiliation not provided to SSRN

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Other Papers (3)

Total Downloads: 271
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1.

Transportation Technique: Part 3 - Process 2: Optimality Testing and Solution

Number of pages: 19 Posted: 18 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 177

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Transportation Technique, Optimisation, Origin, Destination, Initial Allocation, Stepping Stone, MODI, VAM

2.

Introduction to Transportation Technique

Number of pages: 6 Posted: 06 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 69 (523,318)

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Transportation Technique, Optimisation, Origin, Destination, Initial Allocation, Stepping Stone, MODI, VAM

3.

Transportation Technique: Part 2 - Process 1: Initial Allocation

Number of pages: 19 Posted: 06 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 25

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Transportation Technique, optimisation, origin, destination, initial allocation, stepping stone, MODI, VAM