Samithamby Senthilnathan

International Training Institute

Academic Consultant

PO Box 6322

Scratchley Road, Badili

Port Moresby, National Capital District

Papua New Guinea

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SCHOLARLY PAPERS

37

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10

Scholarly Papers (37)

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1.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Tharmi and Samithamby Senthilnathan
affiliation not provided to SSRN and International Training Institute
Downloads 1,767 (9,172)
Citation 3

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brand equity, purchase intention, decision making process

2.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

Downloads 883 ( 26,614)

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute
Downloads 883 (26,186)
Citation 2

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customer satisfaction, physical evidence, employee interaction, marketing mix

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, Vol. XI, No. 3, August 2012, pp. 7-24
Posted: 10 Nov 2012
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute

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3.

Network Analysis: Part 1 – An Introductory Note

Number of pages: 19 Posted: 09 Sep 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 484 (59,300)

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Network, PERT, CPM, CPA, project, event, activity

4.

A Review on the Relationship Variables to Employee Morale and Organizational Trust

International Journal of Innovative Research and Practices, 2015, Vol. 1, No. 10, pp. 8-15, (ISSN 2321-2918 print, 2321-2926 online)
Number of pages: 15 Posted: 15 Mar 2013 Last Revised: 07 Oct 2016
Kamalachandran Rukshani and Samithamby Senthilnathan
Eastern University and International Training Institute
Downloads 436 (67,283)

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Organizational trust, employee morale, mind-map

5.

The Information Perspective and Usefulness of Accounting Information

Presented in the 3rd Conference on Financial Markets and Corporate Governance organised by La Trobe University, Melbourne, Australia on 12th and 13th April 2012.
Number of pages: 23 Posted: 22 May 2009 Last Revised: 14 Dec 2012
Samithamby Senthilnathan
International Training Institute
Downloads 424 (69,622)
Citation 2

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accounting, earnings, equity price, price change, value relevance

6.

An Investigation of the Relationship between Job Attitudes and Job Performance of University Teachers

International Journal of Innovative Research and Practices, Vol. 1, No. 6, June 2013, ISSN 2321-2926
Number of pages: 31 Posted: 17 Oct 2009 Last Revised: 29 Jul 2013
Samithamby Senthilnathan
International Training Institute
Downloads 384 (78,253)
Citation 1

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Attitudes, Job Satisfaction, Organisational Commitment, Job Performance

7.

Relationship between Tourism and Economic Growth in Sri Lanka

Published as the 7th chapter of a book entitled “Economic Issues in Sri Lanka” compiled by Dr. S. Vijayakumar, pp. 115-132 (ISBN: 987-955-50770-1-9)
Number of pages: 19 Posted: 02 Jan 2014 Last Revised: 01 May 2014
Jeyapraba Suresh and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 354 (85,983)
Citation 1

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Sri Lanka, economic growth, tourism, causality, cointegration, unit root

8.

The Application of Price on Y-Axis and Volume on X-Axis in Demand and Supply Analyses – Is it a Muddle?

OJAS – An International Journal of Research in Management, Vol. 2, No. 1, pp. 76-80, July 2013, ISSN: 2279-0373 (print), 2321-726X (online)
Number of pages: 10 Posted: 25 Nov 2009 Last Revised: 14 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 347 (88,019)

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demand, supply, price, quantity, X-axis, Y-axis

9.

Level of Job Satisfaction and its Association with Demographic Variables

IME Journal, Volume 7, No. 2, pp.39-45, July 2013, ISSN 0974-0716
Number of pages: 15 Posted: 08 Mar 2013 Last Revised: 18 Sep 2013
Vadivelu Thusyanthy and Samithamby Senthilnathan
Vavuniya Camps of the University of Jaffna and International Training Institute
Downloads 285 (109,239)
Citation 1

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job satisfaction, demographic variables, T-test, ANOVA

10.

Impact of Organizational Trust on Employee Morale

ELK Asia Pacific Journal of Human Resource Management and Organisational Behaviour, Volume 1, Issue 2 (2015), pp.1-25, ISSN:2394-0409.
Number of pages: 24 Posted: 29 Apr 2014 Last Revised: 14 Jul 2015
Kamalachandran Rukshani and Samithamby Senthilnathan
Eastern University and International Training Institute
Downloads 244 (128,422)

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Organizational Trust, Employee Morale, Univariate Analysis, Bivariate Analysis

11.

Testing the Relevance of Goodwill Amortisation within the Ohlson (1995) Value Relevance Model Using Share Returns

International Journal of Innovative Research and Practices, Volume 1, Number 7, pp.1-14, ISSN 2321-2918 (print), 2321-2926 (online)
Number of pages: 25 Posted: 11 Jan 2010 Last Revised: 27 Aug 2013
Samithamby Senthilnathan
International Training Institute
Downloads 225 (139,101)

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Ohlson (1995), equity price, returns, goodwill amortization

12.

The Efficient Market, Random Walk, and the Ohlson (1995) Model

Number of pages: 10 Posted: 18 Dec 2009
Samithamby Senthilnathan
International Training Institute
Downloads 192 (161,568)

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efficient market, random walk, equity price, price change, value relevance

13.

A Note on Illustrations of Elasticity

International Journal of Innovative Research and Practices, Volume 1, Number 3, pp.19-29, March 2013, ISSN: 2321-2918 (print), 2321-2926 (online)
Number of pages: 23 Posted: 28 Aug 2007 Last Revised: 26 Sep 2013
Samithamby Senthilnathan
International Training Institute
Downloads 165 (184,748)

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Elasticity, Demand, Supply, Slope, Monopoly, Price Discrimination

14.

Suicide – Is It a Killing by a Society?

Senthilnathan, S. and Sathiyasegar, K. (2015), Suicide - Is it a killing by a society?, International Journal of Innovative Research and Practices, Volume 3, Issue 5, pp. 7-13, ISSN: 2321-2926. (DOI: 10.2139/ssrn.2508970)
Number of pages: 13 Posted: 13 Oct 2014 Last Revised: 02 Oct 2015
Samithamby Senthilnathan and Kanthasamy Sathiyasegar
International Training Institute and Eastern University, Sri Lanka
Downloads 159 (190,685)

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suicide, society, social intoxication, protecting suicides, social disease, social facts

15.

The Impact of Elasticity on the Firm’s Revenue

Senthilnathan, S. (2016). International Journal of Science nd Research, Vol. 5, No. 9, pp. 1728-1731, ISSN: 2319-7064.
Number of pages: 11 Posted: 29 Apr 2016 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 158 (191,700)

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elasticity, demand, supply, quantity, market, revenue

16.

The Central Role of the Organisational Innovation in Creating Sustainable Organisation and Development: A Review

Number of pages: 30 Posted: 18 Sep 2014
Samithamby Senthilnathan and Anthonypillai Arulrajah
International Training Institute and Eastern University, Sri Lanka
Downloads 139 (213,041)

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organisational innovation, organisational performance, sustainable development, sustainable organisation

17.

Role of the Net Assets in Assessing the Relevance of Earnings

Journal of Commerce and Accounting Research, Volume 2, Number 3, pp. 31-41, July 2013, ISSN 2277-2146
Number of pages: 22 Posted: 14 Mar 2013 Last Revised: 19 Sep 2013
Samithamby Senthilnathan and Hakeem Kajoon
International Training Institute and Independent
Downloads 134 (219,397)
Citation 1

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Accounting variable, value relevance, net assets, earnings, dividends, Ohlson

18.

Is the Ohlson (1995) Model an Example of the Simpson's Paradox?

Number of pages: 10 Posted: 11 Jun 2009
Samithamby Senthilnathan
International Training Institute
Downloads 133 (220,759)

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value relevance, information dynamics, Simpson’s paradox, accounting, earnings, equity price

19.

Network Analysis: Part 4 - Normal Duration and Normal Cost

Number of pages: 9 Posted: 20 Nov 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 127 (228,714)

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CPA, critical path, normal duration, normal cost

20.

Network Analysis: Part 3 - Critical Path and Cost Analyses

Number of pages: 11 Posted: 08 Nov 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 101 (269,648)

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PERT, CPA, critical path, cost analysis

21.

The Determinants of Innovation and Productivity of a Nation

Risk Governance & Control: Financial Markets & Institutions, 2016, Volume 6, Issue 3, pp. 11-17, ISSN 2077-429X (printed) and 2077-4303 (online)
Number of pages: 21 Posted: 05 Oct 2014 Last Revised: 07 Oct 2016
Anthonypillai Arulrajah and Samithamby Senthilnathan
Eastern University, Sri Lanka and International Training Institute
Downloads 84 (303,354)
Citation 1

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innovation, productivity, determinant, nation

22.

The Efficient Market: Rambling Evidences in Asia and Pacific

Senthilnathan, S. (2015), The Efficient Market: Rambling Evidences in Asia and Pacific, ELK Asia Pacific Journal of Marketing and Retail Management, Volume 6, Issue 2, pp. 52-76, ISSN: 0976-7193 (print), 2349-2317 (online)
Number of pages: 21 Posted: 01 Nov 2014 Last Revised: 16 Apr 2015
Samithamby Senthilnathan
International Training Institute
Downloads 79 (314,779)

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efficient market hypothesis, random walk, Asia, Pacific

23.

Does an End of Period's Accounting Variable Assessed have Relevance for the Particular Period?

Paper presented in the 3rd Conference on Financial Markets and Corporate Governance organised by La Trobe University, Melbourne, Australia on 12th and 13th April 2012.
Number of pages: 22 Posted: 06 Jun 2009 Last Revised: 14 Dec 2012
Samithamby Senthilnathan
International Training Institute
Downloads 78 (317,146)

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Corporate Governance, Accounting, Earnings, Equity price, Price Change, Value Relevance

24.

Solving Linear Programming Problems with the 'Solver' in MS Excel

Number of pages: 4 Posted: 10 Jul 2017
Samithamby Senthilnathan
International Training Institute
Downloads 74 (326,957)

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Linear Programming, Optimization, Solver, Excel

25.

Risk, Return and Portfolio Theory – A Contextual Note

Number of pages: 23 Posted: 07 Jul 2015
Samithamby Senthilnathan
International Training Institute
Downloads 72 (331,915)

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risk, return, shares, portfolio, standard deviation, minimum variance

26.

Network Analysis: Part 2 – Network Analysis and Time

Number of pages: 27 Posted: 23 Sep 2012 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 52 (390,765)

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PERT, normal distribution probability, optimistic, most probable, pessimistic, float

27.

Network Analysis: Part 5 - Minimum Duration and Associated Cost

Number of pages: 17 Posted: 17 Jan 2013 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 51 (394,142)

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minimum duration, critical path, associated cost, fixed cost, penalty, bonus

28.

Relationships and Hypotheses in Social Science Research

Number of pages: 14 Posted: 07 Sep 2017
Samithamby Senthilnathan
International Training Institute
Downloads 50 (397,551)
Citation 1

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models, variables, moderating, mediating, hypothesis

29.

Theoretical Role of the Most Recent Prior Period’s Equity Price in Value Relevance Studies

Journal for Advanced Research in Commerce and Management Studies, 2015, Volume 2, Issue 2, pp. 49-68, ISSN: 2394-837X
Number of pages: 32 Posted: 04 Sep 2011 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 46 (411,622)
Citation 2

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accounting, earnings, equity price, price change, value relevance

30.

Mathematical Illustration of the Cournot Competition

Journal for Advanced Research in Commerce and Management Studies, 2015, Volume 2, Issue 2, pp. 7-18, ISSN: 2394-837X
Number of pages: 11 Posted: 03 Oct 2014 Last Revised: 07 Oct 2016
Samithamby Senthilnathan
International Training Institute
Downloads 38 (442,846)

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Cournot, duopoly, monopoly, oligopoly, incumbent, free entry, blocked entry

31.

Network Analysis: Part 6 - Minimum Cost and Associated Duration

Number of pages: 10 Posted: 17 Jan 2013 Last Revised: 15 Oct 2013
Samithamby Senthilnathan
International Training Institute
Downloads 37 (446,960)

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minimum cost, critical path, associated duration

32.

Tax Implementation and Market New Equilibrium - An Alternative Method

Integral Review - A Journal of Management, Vol. 6 No. 1, June 2013, pp 1 - 6, ISSN : 0974-8032 (print), 2278-6120 (e-journal)
Number of pages: 7 Posted: 19 Nov 2009 Last Revised: 03 Sep 2013
Samithamby Senthilnathan
International Training Institute
Downloads 36 (451,182)

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demand, supply, slope, equilibrium, tax

33.

Usefulness of Correlation Analysis

Number of pages: 9 Posted: 11 Jul 2019
Samithamby Senthilnathan
International Training Institute
Downloads 22 (522,461)

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correlation, multicollinearity, Variance Inflation factor, VIF

34.

Economic Order Quantity (EOQ)

Number of pages: 14 Posted: 05 Nov 2019
Samithamby Senthilnathan
International Training Institute
Downloads 11 (589,924)

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economic order quantity, incremental cost, ordering cost, handling cost, lead-time, safety stock

35.

Circadian Rhythm and Its Importance in Human Life

Number of pages: 8 Posted: 24 Aug 2019 Last Revised: 26 Aug 2019
Samithamby Senthilnathan and Kanthasamy Sathiyasegar
International Training Institute and Eastern University, Sri Lanka
Downloads 8 (609,523)

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circadian rhythm, mind clock, human, self-control, sleeping

36.

Transportation Technique: Part 4 - Special Cases in Transportation Technique

Number of pages: 9 Posted: 05 Sep 2017
Samithamby Senthilnathan
International Training Institute
Downloads 5 (629,481)

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Transportation Technique, optimisation, origin, destination, initial allocation, stepping stone, MODI, VAM

37.

The Relationship of Brand Equity to Purchase Intention

The IUP Journal of Marketing Management, Vol. XI, No. 2, May 2012, pp. 7-26
Posted: 15 Oct 2012
Samithamby Senthilnathan and Uthayakumar Tharmi
International Training Institute and affiliation not provided to SSRN

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Other Papers (3)

Total Downloads: 69
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1.

Transportation Technique: Part 3 - Process 2: Optimality Testing and Solution

Number of pages: 19 Posted: 18 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 31

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Transportation Technique, Optimisation, Origin, Destination, Initial Allocation, Stepping Stone, MODI, VAM

2.

Introduction to Transportation Technique

Number of pages: 6 Posted: 06 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 24 (523,318)

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Transportation Technique, Optimisation, Origin, Destination, Initial Allocation, Stepping Stone, MODI, VAM

3.

Transportation Technique: Part 2 - Process 1: Initial Allocation

Number of pages: 19 Posted: 06 Jul 2017 Last Revised: 31 Aug 2017
Samithamby Senthilnathan
International Training Institute
Downloads 14

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Transportation Technique, optimisation, origin, destination, initial allocation, stepping stone, MODI, VAM