Karolien Poels

Ghent University - Department of Communication Studies

Doctoral Student

Ghent, B-9000

Belgium

SCHOLARLY PAPERS

3

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Scholarly Papers (3)

1.

How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising

KUL Working Paper No. MO 0605
Number of pages: 48 Posted: 14 Nov 2006
Karolien Poels and Siegfried Dewitte
Ghent University - Department of Communication Studies and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 2,081 (7,005)
Citation 6

Abstract:

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Research, Emotions, Science, Advertising, Methods, Effectiveness, Recommendations

2.

Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Number of pages: 19 Posted: 19 Dec 2005
Karolien Poels, Siegfried Dewitte and Patrick Vyncke
Ghent University - Department of Communication Studies, KU Leuven - Faculty of Business and Economics (FEB) and Ghent University - Department of Communication Studies
Downloads 219 (143,736)
Citation 1

Abstract:

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3.

An Exploratory Study on the Use of Message Frames in Canadian Mortgage Loan Advertisements

2018 Engaged Management Scholarship Conference: Philadelphia, PA
Number of pages: 20 Posted: 30 Aug 2018
David Dobson and Karolien Poels
University of Antwerp - Antwerp Management School and Ghent University - Department of Communication Studies
Downloads 42 (429,245)

Abstract:

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Message framing, framing dimensions, residential mortgage, mortgage advertising, newspaper