Patrick Vyncke

Ghent University - Department of Communication Studies

Associate Professor

Ghent, B-9000

Belgium

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Scholarly Papers (1)

1.

Changing Roles, Changing Preferences? The Dual Impact of Gender Identity on Preferences for Sex Specific Advertising Stimuli

Number of pages: 19 Posted: 19 Dec 2005
Karolien Poels, Siegfried Dewitte and Patrick Vyncke
Ghent University - Department of Communication Studies, KU Leuven - Faculty of Business and Economics (FEB) and Ghent University - Department of Communication Studies
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Abstract:

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