D. Kiran

Sri Sathya Sai Institute of Higher Learning

Anantapur 515 001, Andhra Pradesh

India

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Identifying Investor Group Segments Based on Demographic and Psychographic Characteristics

8th Capital Markets Conference, Indian Institute of Capital Markets Paper
Number of pages: 9 Posted: 29 Dec 2005
D. Kiran and U.S. Rao
Sri Sathya Sai Institute of Higher Learning and Sri Sathya Sai Institute of Higher Learning
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Abstract:

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Investor demography, Investor psychography, Investor segmentation