Haonan Zhang

University of Washington - Department of Information Systems and Operations Management

Box 353200

Seattle, WA 98195-3200

United States

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Channel Choice and Customer Value

Number of pages: 47 Posted: 06 Mar 2024 Last Revised: 12 Jul 2024
University of Washington - Michael G. Foster School of Business, University of Washington and University of Washington - Department of Information Systems and Operations Management
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Abstract:

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Retailing, COVID-19, Omnichannel, Channel choice, Customer value, Natural Experiment