Cees de Bont

Delft University of Technology

Stevinweg 1

Stevinweg 1

Delft, 2628 CN

Netherlands

SCHOLARLY PAPERS

1

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145

CITATIONS

1

Scholarly Papers (1)

1.

“Surprise Gift” Purchases of Small Electric Appliances: A Pilot Study

ERIM Report Series Reference No. ERS-2005-081-MKT
Number of pages: 26 Posted: 21 Dec 2005
Joëlle Vanhamme and Cees de Bont
EDHEC Business School - Department of Marketing and Delft University of Technology
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Citation 1

Abstract:

Decision-Making Process, Gift Purchase, Logistic Regression, Panel Data, Small Electrical Appliances, Surprise