Giovanni Luca Cascio Rizzo

University of Southern California, Marshall School of Business

3660 Trousdale Parkway

Los Angeles, CA 90089

United States

  • University of Southern California, Marshall School of Business

SCHOLARLY PAPERS

5

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Scholarly Papers (5)

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1.

What Drives Virtual Influencer's Impact?

Number of pages: 47 Posted: 25 Jan 2023
Giovanni Luca Cascio Rizzo, Jonah A. Berger and Francisco Villarroel Ordenes
University of Southern California, Marshall School of Business, University of Pennsylvania - Marketing Department and LUISS Guido Carli University
Downloads 1,175 (35,791)

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virtual influencers, automated image analysis, automated text analysis, engagement, trust, anthropomorphism

2.

The Power of Speaking Slower

Number of pages: 75 Posted: 19 Oct 2023
Giovanni Luca Cascio Rizzo and Jonah A. Berger
University of Southern California, Marshall School of Business and University of Pennsylvania - Marketing Department
Downloads 938 (49,216)

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articulation rate, empathy, automated audio analysis, social interactions, vocal features, person perception

3.

How Speaking and Writing Shape Certainty

The Wharton School Research Paper
Number of pages: 47 Posted: 06 Jun 2024
Giovanni Luca Cascio Rizzo, Jonah A. Berger and Matthew Rocklage
University of Southern California, Marshall School of Business, University of Pennsylvania - Marketing Department and Northeastern University
Downloads 437 (130,171)

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communication, certainty, modality, speaking, writing, natural language processing

4.

Linguistic Drivers of AI Ads' Effectiveness 

Number of pages: 24 Posted: 28 Jun 2024
Giovanni Luca Cascio Rizzo and Ignazio Ziano
University of Southern California, Marshall School of Business and affiliation not provided to SSRN
Downloads 169 (340,583)

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Generative AI, language, ads, natural language processing, artificial intelligence

5.

How Hand Movement Shapes Communication’s Impact

Number of pages: 69
Giovanni Luca Cascio Rizzo, Jonah A. Berger and Mi Zhou
University of Southern California, Marshall School of Business, University of Pennsylvania - Marketing Department and University of British Columbia (UBC) - Sauder School of Business
Downloads 127

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