Ronald W. Niedrich

Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration

Baton Rouge, LA 70803-6308

United States

SCHOLARLY PAPERS

3

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CITATIONS
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4

Scholarly Papers (3)

1.

Assessing Three Sources of Misresponse to Reversed Likert Items

Journal of Marketing Research, Vol. 45, pp. 116-131, February 2008
Number of pages: 51 Posted: 03 Jun 2007 Last Revised: 05 Dec 2012
Scott D. Swain, Danny Weathers and Ronald W. Niedrich
Clemson University, Louisiana State University, Baton Rouge and Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Downloads 413 (50,898)

Abstract:

measurement, Likert, acquiescence, inattention, response styles, reversed items, reverse-scaled, negation, psycholinguistics, constituent comparison

2.

The Influence of Pioneer Status and Experience Order on Consumer Brand Preference: A Mediated-Effects Model

Journal of the Academy of Marketing Science, Vol. 31, pp. 468-480, Fall 2003
Number of pages: 13 Posted: 30 Dec 2005
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 384 (56,644)
Citation 2

Abstract:

pioneer, experience, order, brand, preference, mediated-effects, pioneering advantage, entry order

3.

The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model

Journal of the Academy of Marketing Science, Forthcoming
Number of pages: 37 Posted: 21 Jul 2007
Ronald W. Niedrich and Scott D. Swain
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration and Clemson University
Downloads 251 (93,630)
Citation 2

Abstract:

accessibility, diagnosticity, early entrant, first-in-market, market entry, order effects, pioneering, set size effect, retroactive interference, dual process, heuristics