Kwon Jung

KDI School of Public Policy and Management

263 Namsejong-ro

Sejong-si 30149

Korea, Republic of (South Korea)

SCHOLARLY PAPERS

6

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Scholarly Papers (6)

1.

Impulse Buying Behaviors on the Internet

KDI School of Pub Policy & Management Paper No. 06-09
Number of pages: 29 Posted: 24 Jan 2007
Kwon Jung and Clement Lim
KDI School of Public Policy and Management and affiliation not provided to SSRN
Downloads 721 (40,887)

Abstract:

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Impulse buying, Internet

2.

Extending the Fit Hypothesis in Brand Extensions: Effects of Situational Involvement, Consumer Innovativeness and Extension Incongruity on Evaluation of Brand Extensions

KDI School of Pub Policy & Management Paper No. 07-06
Number of pages: 28 Posted: 05 Jul 2007
Kwon Jung
KDI School of Public Policy and Management
Downloads 278 (128,422)

Abstract:

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Brand extensions, Involvement, Consumer Innovativeness

3.

Coupon Redemption Behaviors Among Korean Consumers: Effects of Distribution Method, Face Value, and Benefits on Coupon Redemption Rates in Service Sector

KDI School of Pub Policy & Management Paper No. 05-14
Number of pages: 31 Posted: 10 Jan 2006
Kwon Jung and Boon-Young Lee
KDI School of Public Policy and Management and KDI School of Public Policy and Management
Downloads 173 (201,469)

Abstract:

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Coupon redemption rate, Coupon distribution method, Coupon face value, Coupon benefits

4.

Balanced SWOT: Revisiting SWOT Analysis through Failure Management and Success Management

Number of pages: 22 Posted: 02 Jun 2020
Junesoo Lee, Seung-Joo Lee and Kwon Jung
KDI School of Public Policy and Management, KDI School of Public Policy and Management and KDI School of Public Policy and Management
Downloads 157 (219,984)

Abstract:

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5.

A Typology and Life Satisfaction of Older Koreans: A Longitudinal Comparison

KDI School of Pub Policy & Management Paper
Posted: 20 May 2019
Kwon Jung
KDI School of Public Policy and Management

Abstract:

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Older Koreans, Segmentation, Aspiration, Life Satisfaction

6.

An Exploratory Study to Examine Incorporation of Sustainable Development Trend in Market Orientation Strategy

Posted: 28 Jun 2017
KDI School of Public Policy and Management, Independent, KDI School of Public Policy and Management and KDI School of Public Policy and Management

Abstract:

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