James W. Snyder Jr.

Adobe Systems, Inc.

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A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution

Number of pages: 38 Posted: 14 Feb 2023

Jun Tao, Qian Chen, James W. Snyder Jr., Arava Sai Kumar, Amirhossein Meisami and Lingzhou Xue

Adobe Systems, Inc., Pennsylvania State University - Smeal College of Business, Adobe Systems, Inc., Adobe Systems, Inc., Adobe Systems, Inc. and Pennsylvania State University - Department of Statistics

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