Dilip Soman

University of Toronto - Department of Marketing

Professor of Marketing, Corus Chair in Communications Strategy

SCHOLARLY PAPERS

14

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CITATIONS
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8

Scholarly Papers (14)

1.

A Practitioner's Guide to Nudging

Rotman School of Management Working Paper No. 2609347
Number of pages: 28 Posted: 23 May 2015
Kim Ly, Nina Mazar, Min Zhao and Dilip Soman
University of Toronto, Boston University - Questrom School of Business, University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 1,268 (14,042)

Abstract:

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Nudge, Choice Architecture, Behavioral Insights, Behavioral Economics, Behavioral Science

2.

The Consumer Psychology of Mail-In Rebates: A Model of Anchoring and Adjustment

HBS Marketing Research Paper No. 06-02
Number of pages: 38 Posted: 17 Jan 2006
Dilip Soman and John T. Gourville
University of Toronto - Department of Marketing and Harvard Business School
Downloads 662 (36,082)
Citation 1

Abstract:

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mail-in rebates, anchoring and adjustment, debiasing

3.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Sridhar Moorthy and Dilip Soman
University of Toronto - Rotman School of Management and University of Toronto - Department of Marketing
Downloads 483 (54,245)

Abstract:

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mail-in rebates, sales promotions, purchase, redemption, consumer effort

4.

Extremeness Seeking: When and Why Consumers Prefer the Extremes

HBS Marketing Research Paper No. 07-092
Number of pages: 40 Posted: 20 May 2007
John T. Gourville and Dilip Soman
Harvard Business School and University of Toronto - Department of Marketing
Downloads 287 (99,648)
Citation 1

Abstract:

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5.

Consumers Waiting in Queues: The Role of First-Order and Second-Order Justice

Rotman School of Management Working Paper No. 07-16
Number of pages: 20 Posted: 17 Jan 2006
Rongrong Zhou and Dilip Soman
Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and University of Toronto - Department of Marketing
Downloads 249 (115,675)

Abstract:

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queuing, customer satisfaction, social justice, social comparison

6.

Earmarking and Partitioning: Increasing Saving by Low-Income Households

Journal of Marketing Research, Forthcoming
Number of pages: 29 Posted: 31 Dec 2010
Dilip Soman and Amar Cheema
University of Toronto - Department of Marketing and University of Virginia (UVA), McIntire School of Commerce
Downloads 169 (166,757)
Citation 2

Abstract:

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saving, self-control, guilt, budgeting

7.

Why do Investors Update Reference Prices Asymmetrically?

Number of pages: 37 Posted: 17 Oct 2010
Susan Jung Grant, Ying Xie and Dilip Soman
University of Colorado at Boulder - Leeds School of Business, University of Texas at Dallas and University of Toronto - Department of Marketing
Downloads 166 (169,446)

Abstract:

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Reference Prices, Reference Price Updating, Investor Behavior, Stock Investing

8.

Memory for Time: A Cognitive Model of Retrospective Duration and Sequence Judgments

Number of pages: 37 Posted: 25 Apr 2006
University of Toronto, University of Toronto and University of Toronto - Department of Marketing
Downloads 153 (181,503)

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Time perception, memory, duration

9.

The Duration Heuristic

Journal of Consumer Research, Vol. 34, October 2007
Number of pages: 12 Posted: 17 Jan 2006 Last Revised: 12 May 2008
Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Department of Marketing
Downloads 149 (185,495)
Citation 1

Abstract:

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time, service evaluation, duration, inference process, heuristic

10.

The Effect of Bracketing on Spending

Number of pages: 19 Posted: 17 Jan 2006
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing
Downloads 145 (189,728)

Abstract:

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Mental Accounting, Self Control, Bracketing, Transgression Cost, Willpower

11.

Managing Customer Value: One Stage at a Time

MANAGING CUSTOMER VALUE: ONE STAGE AT A TIME, World Scientific, Ocotober 2009
Number of pages: 4 Posted: 16 Apr 2010
Sara N-Marandi and Dilip Soman
affiliation not provided to SSRN and University of Toronto - Department of Marketing
Downloads 67 (318,822)

Abstract:

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Marketing, Customer Value

12.

Attribute Evaluability and the Range Effect

Journal of Consumer Research, Vol. 32, December 2005
Number of pages: 7 Posted: 19 May 2008
Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Department of Marketing
Downloads 48 (373,804)
Citation 3

Abstract:

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Evaluability, Range effect, Consumer Judgment

13.

Larger Partitions Lead to Larger Sales: Divided Grocery Carts Alter Purchase Norms and Increase Sales

Journal of Business Research, DOI/10.1016/j.jbusres.2016.06.023, Forthcoming, Rotman School of Management Working Paper No. 2913825
Posted: 09 Feb 2017
Brian Wansink, Dilip Soman and Kenneth Herbst
Cornell University, University of Toronto - Department of Marketing and Wake Forest University

Abstract:

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Fruits and Vegetables, Half-Cart, Healthy Shopping, Produce, Grocery Retailers, Shopping Carts, Social Norms, Partitioning, Part-Carts, Sectioned Shopping Trolley

14.

The Effect of Partitions on Controlling Consumption

Journal of Marketing Research, Vol. 44, 2008
Posted: 12 May 2008
Amar Cheema and Dilip Soman
University of Virginia (UVA), McIntire School of Commerce and University of Toronto - Department of Marketing

Abstract:

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Self Control, Bracketing, Partitions, Decision making