Catherine Yeung

National University of Singapore (NUS) - Department of Marketing

Assistant Professor of Marketing

Kent Ridge Crescent

Singapore 119260

Singapore

SCHOLARLY PAPERS

6

DOWNLOADS

921

SSRN CITATIONS
Rank 33,409

SSRN RANKINGS

Top 33,409

in Total Papers Citations

4

CROSSREF CITATIONS

28

Scholarly Papers (6)

1.

Does Loving a Brand Mean Loving its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations

Journal of Marketing Research Vol. 42, November 2005
Number of pages: 13 Posted: 16 May 2008
Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 248 (231,289)
Citation 2

Abstract:

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Brand, Products, Brand Extension, Consumer Judgment, Evaluations

2.

The Duration Heuristic

Journal of Consumer Research, Vol. 34, October 2007
Number of pages: 12 Posted: 17 Jan 2006 Last Revised: 12 May 2008
Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 229 (249,845)
Citation 1

Abstract:

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time, service evaluation, duration, inference process, heuristic

3.

Affect, Appraisal, and Consumer Judgment

Journal of Consumer Research, Vol. 31, September 2004
Number of pages: 13 Posted: 13 May 2008
Catherine Yeung and Robert S. Wyer
National University of Singapore (NUS) - Department of Marketing and Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Downloads 190 (296,629)
Citation 2

Abstract:

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Affect, Appraisal, Mood Effect, Consumer Judgment

4.

Mood and Comparative Judgment: Does Mood Influence Everything and Finally Nothing?

Journal of Consumer Research, Vol. 34, February 2008
Number of pages: 13 Posted: 23 Apr 2008
Cheng Qiu and Catherine Yeung
The University of Hong Kong and National University of Singapore (NUS) - Department of Marketing
Downloads 88 (535,641)

Abstract:

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Mood, Affect, Comparison, Choice, Information Processing

5.

Attribute Evaluability and the Range Effect

Journal of Consumer Research, Vol. 32, December 2005
Number of pages: 7 Posted: 19 May 2008
Catherine Yeung and Dilip Soman
National University of Singapore (NUS) - Department of Marketing and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 87 (539,378)

Abstract:

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Evaluability, Range effect, Consumer Judgment

6.

Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children

Journal of Marketing Research, Vol. XLVII, pp. 240–250, April 2010
Number of pages: 11 Posted: 30 Oct 2012
Anirban Mukhopadhyay and Catherine Yeung
Hong Kong University of Science & Technology (HKUST) and National University of Singapore (NUS) - Department of Marketing
Downloads 79 (571,670)
Citation 1

Abstract:

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lay theories, self-control, parenting, consumer socialization, social influences