Maggie Geuens

Ghent University - Department of Marketing, Innovation and Organisation

Ghent, 9000

Belgium

SCHOLARLY PAPERS

3

DOWNLOADS

1,256

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (3)

1.

How to Portray Men and Women in Advertisements? Explicit and Implicit Evaluations of Ads Depicting Different Gender Roles

Number of pages: 28 Posted: 23 Jan 2006 Last Revised: 12 Sep 2008
Ghent University - Faculty of Economics and Business Administration, Ghent University - Department of Marketing, Innovation and Organisation and KU Leuven - Faculty of Business and Economics (FEB)
Downloads 1,047 (31,625)
Citation 2

Abstract:

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Implicit attitudes, Ad evaluation, Gender role portrayal, Implicit stereotyping, Implicit association test

2.

The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More than 1,000 TV Commercials

International Journal of Research in Marketing, Forthcoming, Columbia Business School Research Paper No. 13-23
Number of pages: 43 Posted: 24 Apr 2013
Columbia University - Columbia Business School, Ghent University - Department of Marketing, Innovation and Organisation and University of Antwerp
Downloads 136 (305,424)
Citation 1

Abstract:

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advertising, emotions, feelings, involvement, motivation, empirical generalizations

3.

Development and Validation of the Motivation to Avoid Food Waste Scale

Number of pages: 43 Posted: 28 Mar 2022
Ghent University, Ghent University - Department of Marketing, Innovation and Organisation, Virginia Tech and Wageningen University
Downloads 73 (458,403)

Abstract:

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environmental motivation, moral motivation, financial motivation, social motivation, consumer food waste