Georges Giraud

affiliation not provided to SSRN

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Scholarly Papers (1)

Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference vol. 25 pp. 156-162, 2012
Posted: 08 May 2012
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

Abstract:

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Designation of origin labels, Quality assurance labels, Loyalty, Polarisation, Scanner data

Quality Assurance Labels as Drivers of Customer Loyalty in the Case of Traditional Food Products

Food Quality and Preference, Vol 25, No. 2, 2012
Posted: 15 May 2012
Aarhus University - Department of Business Administration, Independent and affiliation not provided to SSRN

Abstract:

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Designation of origin labels, Qualityassurancelabels, Loyalty, Polarisation, Scanner data