Mary L. Shelman

Harvard Business School

Director of Agribusiness Program

Soldiers Field Road

Morgan 270C

Boston, MA 02163

United States

SCHOLARLY PAPERS

11

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Scholarly Papers (11)

1.

K&N'S: Health and Happiness for Pakistan

Harvard Business School Marketing Unit Case No. 512-002
Posted: 06 Jun 2012
David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

2.

ViniBrasil: New Latitude Wines

Harvard Business School Marketing Unit Case No. 509-003
Posted: 12 Apr 2012
Harvard Business School - Marketing Unit, University of Sao Paulo (USP) - Business Administration, affiliation not provided to SSRN and Harvard Business School

Abstract:

3.

Domino's Pizza

Harvard Business School Marketing Unit Case No. 512-004
Posted: 09 Apr 2012
David E. Bell, Phillip Andrews and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

4.

Kepak and the Future of the Irish Beef Industry

Harvard Business School General Management Unit case no. 511-070
Posted: 16 Mar 2012
David E. Bell, Damien P. McLoughlin and Mary L. Shelman
Harvard Business School - Marketing Unit, University College Dublin (UCD) and Harvard Business School

Abstract:

5.

Fonterra

Harvard Business School General Management Unit Case No. 512-003
Posted: 14 Mar 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

6.

Zespri

Harvard Business School Strategy Unit Case No. 511-001
Posted: 13 Feb 2012
Jose B. Alvarez and Mary L. Shelman
Harvard Business School, Marketing Unit and Harvard Business School

Abstract:

7.

Woolf Farming and Processing

Harvard Business School General Management Unit Case No. 510-033
Posted: 02 Feb 2012
Laura Winig and Mary L. Shelman
Harvard Business School, Global Research Group and Harvard Business School

Abstract:

8.

Yum! China

Harvard Business School Marketing Unit case no. 511-040
Posted: 01 Feb 2012
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

9.

Monsanto: Helping Farmers Feed the World

HBS Case No. 510-025, Harvard Business School Marketing Unit
Posted: 16 May 2010
David E. Bell, Carin Knoop and Mary L. Shelman
Harvard Business School - Marketing Unit, affiliation not provided to SSRN and Harvard Business School

Abstract:

10.

Diamond Foods

HBS Case No. 510-013, Harvard Business School Marketing Unit
Posted: 30 Apr 2010
David E. Bell and Mary L. Shelman
Harvard Business School - Marketing Unit and Harvard Business School

Abstract:

11.

Red Tomato: Keeping it Local

HBS Case No. 510-023, Harvard Business School Marketing Unit
Posted: 17 Feb 2010
Jose B. Alvarez, Mary L. Shelman and Laura Winig
Harvard Business School, Marketing Unit, Harvard Business School and Harvard Business School, Global Research Group

Abstract: