Feray Adiguzel

Erasmus University Rotterdam (EUR)

Burgemeester Oudlaan 50

3000 DR Rotterdam, Zuid-Holland 3062PA

Netherlands

SCHOLARLY PAPERS

2

DOWNLOADS

394

CITATIONS

0

Scholarly Papers (2)

1.

Split Questionnaire Design

Ross School of Business Paper No. 966
Number of pages: 43 Posted: 23 Jun 2006
Feray Adiguzel and Michel Wedel
Erasmus University Rotterdam (EUR) and University of Maryland - Robert H. Smith School of Business, Marketing Department
Downloads 252 (93,301)

Abstract:

split questionnaire, questionnaire design, Modified Federov Algorithm

2.

Enhancing Marketing with Engineering: Optimal Product Line Design for Heterogeneous Markets

International Journal of Research in Marketing (IJRM), Vol. 28, No. 1, pp. 1-12, March 2011
Number of pages: 35 Posted: 08 Aug 2010 Last Revised: 01 Jul 2014
Carnegie Mellon University, HEC Paris - Marketing, Erasmus University Rotterdam (EUR), University of Michigan at Ann Arbor - Marketing and University of Michigan at Ann Arbor
Downloads 114 (194,268)

Abstract:

Product Line Design, Heterogeneity, Decomposition, Analytical Target Cascading, Hierarchical Bayes, Conjoint Analysis, Discrete Choice Analysis, Design Optimization