Anocha Aribarg

University of Michigan at Ann Arbor - Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

  • University of Michigan at Ann Arbor - Stephen M. Ross School of Business

SCHOLARLY PAPERS

5

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SSRN CITATIONS
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13

CROSSREF CITATIONS

4

Scholarly Papers (5)

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1.

The Value of Subjective and Objective High-Frequency Service Quality Data: An Empirical Analysis

Ross School of Business Paper No. 1283
Number of pages: 44 Posted: 16 Jul 2015 Last Revised: 11 May 2021
Jihoon Cho, Anocha Aribarg and Puneet Manchanda
Kansas State University - College of Business Administration, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 772 (50,485)
Citation 3

Abstract:

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Service Quality, High-frequency Data, Within-individual Selection, Across-individual Selection, Machine Learning, QSR, Auto Rental

2.

Native Advertising in Online News: Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Number of pages: 48 Posted: 06 Jul 2017 Last Revised: 12 Sep 2019
Anocha Aribarg, Eric M. Schwartz and Eric M. Schwartz
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of BusinessUniversity of Pennsylvania - Marketing Department
Downloads 742 (53,205)
Citation 9

Abstract:

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native advertising, public policy, eye-tracking, field experiments, digital media, advertising disclosure, sponsored content

3.

The Importance of Price Beliefs in Consumer Search

Journal of Marketing Research
Number of pages: 71 Posted: 16 Aug 2018 Last Revised: 04 Dec 2020
Pranav Jindal and Anocha Aribarg
UNC Kenan-Flagler Business School and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 262 (180,018)
Citation 3

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Consumer search, price beliefs, rational expectations, Bayesian updating, search costs, sequential search

4.

Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making

Marketing Letters (2020) 31:381–392, SMU Cox School of Business Research Paper No. 20-07
Number of pages: 23 Posted: 05 Feb 2021
Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner and Kellen Mrkva
Southern Methodist University (SMU) - Marketing Department, Princeton University, University of Florida - Warrington College of Business Administration, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of Michigan at Ann Arbor - Stephen M. Ross School of Business, Harrisburg University of Science and Technology, Pamplin College of Business, Virginia Tech, University of Pennsylvania, University at Albany (SUNY), University of Southern Denmark and Columbia University - Columbia Business School, Marketing
Downloads 60 (537,619)

Abstract:

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attention, consumer, choice, fixations, eye-tracking, process tracing

5.

Modeling Choice Interdependence in a Social Network

Marketing Science, Vol. 32, No. 6, 2013; pp. 977-997; DOI: 10.1287/mksc.2013.0811
Posted: 06 Dec 2013
Jing Wang, Anocha Aribarg and Yves Atchade
McKinsey & Co. Inc. - Shanghai, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan at Ann Arbor - School of Natural Resources & Environment

Abstract:

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social interactions, social network, social influence, homophily, conjoint experiment, Markov random field