Anocha Aribarg

University of Michigan at Ann Arbor - Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

4

DOWNLOADS
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Scholarly Papers (4)

1.

The Value of Measuring Customer Satisfaction

Ross School of Business Paper No. 1283
Number of pages: 53 Posted: 16 Jul 2015 Last Revised: 14 Jan 2017
Jihoon Cho, Anocha Aribarg and Puneet Manchanda
University of Michigan, Stephen M. Ross School of Business, Students, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 628 (41,300)
Citation 2

Abstract:

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Customer Satisfaction, Service Quality, Expectation Disconfirmation, Performance Inconsistency, Selection Bias, Quick Service Restaurants, Auto Rental

2.

Native Advertising in Online News: Tradeoffs among Clicks, Brand Recognition and Website Trustworthiness

Number of pages: 48 Posted: 06 Jul 2017 Last Revised: 12 Sep 2019
Anocha Aribarg and Eric M. Schwartz
University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 414 (69,863)
Citation 2

Abstract:

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native advertising, public policy, eye-tracking, field experiments, digital media, advertising disclosure, sponsored content

3.

The Importance of Price Beliefs in Consumer Search

Number of pages: 58 Posted: 16 Aug 2018 Last Revised: 26 Sep 2018
Pranav Jindal and Anocha Aribarg
UNC Kenan-Flagler Business School and University of Michigan at Ann Arbor - Stephen M. Ross School of Business
Downloads 48 (395,332)

Abstract:

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Search, Price Beliefs, Non-Bayesian Updating, Search Costs

4.

Modeling Choice Interdependence in a Social Network

Marketing Science, Vol. 32, No. 6, 2013; pp. 977-997; DOI: 10.1287/mksc.2013.0811
Posted: 06 Dec 2013
Jing Wang, Anocha Aribarg and Yves Atchade
McKinsey & Co. Inc. - Shanghai, University of Michigan at Ann Arbor - Stephen M. Ross School of Business and University of Michigan at Ann Arbor - School of Natural Resources & Environment

Abstract:

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social interactions, social network, social influence, homophily, conjoint experiment, Markov random field