Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

60

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7,223

CITATIONS
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in Total Papers Citations

320

Scholarly Papers (60)

1.

Sensory Marketing, Embodiment, and Grounded Cognition: Implications for Consumer Behavior

Journal of Consumer Psychology, 2014
Number of pages: 10 Posted: 16 Jan 2015
Aradhna Krishna and Norbert Schwarz
University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 995 (21,634)

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2.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Kapil Bawa, Jane Landwehr and Aradhna Krishna
City University of New York - Allen G. Aaronson Department of Marketing & International Business, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 654 (38,838)

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3.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Aradhna Krishna, Luca Cian and Tatiana Sokolova
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 553 (48,490)
Citation 1

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sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor

4.

Feminine to Smell But Masculine to Touch? Multisensory Congruence and Its Effect on the Aesthetic Experience

Journal of Consumer Psychology 20 (2010) 410-418
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna, Ryan Elder and Cindy Caldara
University of Michigan, Stephen M. Ross School of Business, Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Grenoble
Downloads 495 (55,746)

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5.

Consumer Perceptions of Promotional Activity

Journal of Marketing, Vol. 55, p. 4, 1991
Number of pages: 13 Posted: 20 Jan 2015
Aradhna Krishna, Imran S. Currim and Robert Shoemaker
University of Michigan, Stephen M. Ross School of Business, Independent and New York University (NYU) - Leonard N. Stern School of Business
Downloads 326 (91,520)
Citation 2

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6.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34
Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016
Aradhna Krishna, Maureen Morrin and Eda Sayin
University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and IE Business School
Downloads 325 (91,831)

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7.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 262 (115,793)
Citation 1

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dynamic imagery, logo design, brand attitudes, engagement, perceived movement

8.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management
Downloads 249 (122,048)

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9.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna, M Lwin and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management
Downloads 230 (132,127)

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10.

Imagining Thin: Why Vanity Sizing Works

Number of pages: 8 Posted: 16 Jan 2015
Nilüfer Aydinoğlu and Aradhna Krishna
Koc University and University of Michigan, Stephen M. Ross School of Business
Downloads 230 (132,127)

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11.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 218 (139,224)
Citation 1

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12.

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

Journal of Marketing Research, 2017, 54 (3), 478-494.
Number of pages: 17 Posted: 13 Sep 2016 Last Revised: 29 Jul 2017
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 209 (144,902)

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sustainability, green marketing, corporate social responsibility, field experiment

13.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 190 (158,339)

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dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

14.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 21 Jan 2015
M Lwin, Maureen Morrin and Aradhna Krishna
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 185 (162,236)

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15.

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research, Vol. XXXI (February 1994), 76-91
Number of pages: 21 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 148 (196,633)

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16.

Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies

Marketing Science, Vol. 27, pp. 262-282, March/April 2008
Number of pages: 48 Posted: 26 Oct 2008
Aradhna Krishna and M. Utku Ünver
University of Michigan, Stephen M. Ross School of Business and Boston College - Department of Economics
Downloads 137 (209,315)

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17.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
Aradhna Krishna, Luca Cian and Nilufer Aydinoglu
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 117 (236,259)

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Sensory Marketing, Packaging, Design, Customer Experience, Consumption

18.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
Luca Cian, Aradhna Krishna and Norbert Schwarz
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 105 (255,167)

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rationality, emotion, vertical placement, conceptual metaphor, marketing communication, visual persuasion, object positioning, consumer behavior

19.

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Journal of Marketing Research, Vol. 36, No. 3, (Aug., 1999), pp. 313-326
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 95 (272,729)
Citation 1

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20.

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

Journal of Consumer Research, Vol. 31, No. 3, 2004
Number of pages: 11 Posted: 21 Jan 2015
Christina L. Brown and Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 92 (278,425)
Citation 16

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21.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118
Number of pages: 18 Posted: 21 Jan 2015
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU) - Marketing Department, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 87 (288,446)

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22.

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Journal of Consumer Research, Vol. 38, No. 6, April 2012
Number of pages: 17 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 86 (290,576)

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23.

The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal of Consumer Research, Vol. 36, February 2010
Number of pages: 9 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 80 (303,617)

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24.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361
Number of pages: 8 Posted: 21 Jan 2015
Maureen Morrin, Aradhna Krishna and M Lwin
Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)
Downloads 76 (312,884)

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25.

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Journal of Retailing 86 (2, 2010) 172-183, Tuck School of Business Working Paper No. 2552122
Number of pages: 12 Posted: 21 Jan 2015
Joseph M. Hall, Praveen K. Kopalle and Aradhna Krishna
Tuck School of Business at Dartmouth, Dartmouth College - Tuck School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 74 (317,714)

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26.

The Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

Journal of Consumer Research, Vol. 32, March 2006
Number of pages: 10 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 73 (320,120)
Citation 2

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27.

Does Red Bull Give Wings to Vodka? Placebo Effects of Marketing Labels on Perceived Intoxication and Risky Attitudes and Behaviors

Forthcoming, Journal of Consumer Psychology
Number of pages: 28 Posted: 28 Mar 2017
Yann Cornil, Pierre Chandon and Aradhna Krishna
University of British Columbia (UBC) - Division of Marketing, INSEAD and University of Michigan, Stephen M. Ross School of Business
Downloads 72 (322,561)

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Marketing, Expectations, Placebo Effects, Alcohol, Energy Drink, Public Health, Sensory Marketing

28.

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

Journal of Consumer Research, Inc., Vol. 35, December 2008
Number of pages: 14 Posted: 21 Jan 2015
Aradhna Krishna and Rohini Ahluwalia
University of Michigan, Stephen M. Ross School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 72 (322,561)

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29.

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Management Science, 45(8):1041-1056,1999
Number of pages: 17 Posted: 21 Jan 2015
Aradhna Krishna and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 56 (367,054)

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30.

When Walmart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Journal of Marketing Research (JMR), 2009
Number of pages: 51 Posted: 21 Jan 2015
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna and Mike Kruger
Dartmouth College - Tuck School of Business, Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business and Dominican University
Downloads 53 (376,555)
Citation 2

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31.

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

Psychology and Marketing, Vol. 9 (6), Nov.-Dec. 1992
Number of pages: 15 Posted: 21 Jan 2015
Aradhna Krishna and Robert Shoemaker
University of Michigan, Stephen M. Ross School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 49 (389,750)
Citation 1

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32.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13
Number of pages: 28 Posted: 16 Jan 2015
University of South Florida, University of South Florida, University of Michigan, Stephen M. Ross School of Business and Columbia Business School - Marketing
Downloads 48 (393,236)

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33.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, Massachusetts Institute of Technology (MIT) - Sloan School of Management and New York University (NYU) - Department of Marketing
Downloads 42 (414,699)

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34.

Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

Journal of Marketing Research, Vol XXVIII, Nov 1991
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 42 (414,699)
Citation 1

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35.

The Relationship between Top Trading Cycles Mechanism and Top Trading Cycles and Chains Mechanism

Journal of Economic Theory 132 (2007) 539-547
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna and Yu Wang
University of Michigan, Stephen M. Ross School of Business and Independent
Downloads 34 (446,892)

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36.

When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments

Journal of Consumer Research, Forthcoming, Tuck School of Business Working Paper No. 2881320
Number of pages: 78 Posted: 08 Dec 2016
Ellie Kyung, Manoj Thomas and Aradhna Krishna
Tuck School of Business at Dartmouth, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 32 (455,677)

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implicit memory, interference, numerical cognition, rating format, mindset, cross-cultural marketing

37.

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

Journal of Marketing Research, Vol. XXXlX (August 2002) 277-241
Number of pages: 16 Posted: 21 Jan 2015
Fred M. Feinberg, Aradhna Krishna and Z. John Zhang
University of Michigan at Ann Arbor - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 32 (455,677)
Citation 3

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38.

The Role of Market Expansion on Equilibrium Bundling Strategies

Managerial and Decision Economics, 20 (7), 365-377, 1999, Tuck School of Business Working Paper No. 2552253
Number of pages: 13 Posted: 21 Jan 2015
Praveen K. Kopalle, Aradhna Krishna and Joao Assuncao
Dartmouth College - Tuck School of Business, University of Michigan, Stephen M. Ross School of Business and Catholic University of Portugal (UCP)
Downloads 31 (460,367)

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39.

Enticing for Me But Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?

Journal of Consumer Psychology, 2012
Number of pages: 10 Posted: 21 Jan 2015
Yu Wang and Aradhna Krishna
University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 31 (460,367)

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40.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal of Consumer Research, Vol. 21, No. 1, 1996
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 31 (460,367)

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41.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 29 (469,893)

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42.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, University of Texas at Dallas, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 28 (474,906)

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43.

Pricing of Mall Services in the Presence of Sales Leakage

Journal of Retailing, Vol. 84, 2008
Number of pages: 24 Posted: 21 Jan 2015
Hong Yuan and Aradhna Krishna
University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 26 (485,395)

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44.

Behavioral Public Finance: Tax Design as Price Presentation

International Tax and Public Finance, Policy Watch, 10, 189–203, 2003
Number of pages: 15 Posted: 21 Jan 2015
Aradhna Krishna and Joel B. Slemrod
University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 26 (485,395)

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45.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569
Number of pages: 23 Posted: 21 Jan 2015
Page Moreau, Aradhna Krishna and Bari A. Harlam
University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy
Downloads 26 (485,395)

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46.

Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Management Science, Vol. 55, No. 9, September 2009, pp. 1469–1485
Number of pages: 17 Posted: 21 Jan 2015
Aradhna Krishna and Uday Rajan
University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business, University of Michigan
Downloads 23 (501,923)

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47.

Brand-Level Effects of Stockkeeping Unit Reductions

Journal of Marketing Research, Vol. XLIV (November 2007), 545–559, Robert H. Smith School Research Paper No. RHS 2552205
Number of pages: 16 Posted: 21 Jan 2015
Jie Zhang and Aradhna Krishna
University of Maryland - Robert H. Smith School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 21 (513,571)

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48.

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Marketing Science, Vol. 11, No. 3. (Summer, 1992), pp. 266-286.
Number of pages: 22 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 18 (531,022)

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49.

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

Journal of Consumer Research, Vol. 37, April 2011
Number of pages: 18 Posted: 21 Jan 2015
Nilufer Aydinoglu and Aradhna Krishna
Koc University and University of Michigan, Stephen M. Ross School of Business
Downloads 17 (536,885)
Citation 2

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50.

The Effect of Self-Construal on Spatial Judgments

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna, Rongrong Zhou and Shi Zhang
University of Michigan, Stephen M. Ross School of Business, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 17 (536,885)

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51.

Should Price Increases Be Targeted? -- Pricing Power and Selective vs. Across-the-Board Price Increases

Management Science, Vol. 53, No. 9, September 2007, pp. 1407-1422
Number of pages: 16 Posted: 20 Jan 2015
Aradhna Krishna, Fred M. Feinberg and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor - Marketing and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 17 (536,885)

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52.

Consumer Perception of Deals: Biasing Effects of Varying Deal Prices

Journal of Experimental Psychology: Applied, 1996, Vol. 2, No. 3,187-206
Number of pages: 20 Posted: 21 Jan 2015
Aradhna Krishna and Gita Johar
University of Michigan, Stephen M. Ross School of Business and Columbia Business School - Marketing
Downloads 15 (548,527)

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53.

Timeshare Exchange Mechanisms

Management Science, August 2006
Number of pages: 15 Posted: 21 Jan 2015
Yu Wang and Aradhna Krishna
University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 14 (554,587)

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54.

The Impact of Dealing Patterns on Purchase Behavior

Marketing Science, Vol. 13, No. 4. (Autumn, 1994), pp. 351-373
Number of pages: 24 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 13 (560,521)

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55.

Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing 87 (2, 2011) 182-193
Number of pages: 12 Posted: 21 Jan 2015
Hong Yuan and Aradhna Krishna
University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 9 (585,642)

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56.

The Effect of Line Configuration on Perceived Numerosity of Dotted Lines

Memory and Cognition, 1997
Number of pages: 16 Posted: 21 Jan 2015
Aradhna Krishna and Priya Raghubir
University of Michigan, Stephen M. Ross School of Business and University of California, Berkeley - Marketing Group
Downloads 7 (598,403)

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57.

Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

Darden Case No. UVA-M-0959
Number of pages: 7 Posted: 23 Jan 2019
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and University of Trieste
Downloads 1 (649,206)
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marketing, sensory marketing, consumer behavior, consumer psychology, unconscious attitudes, in-depth interview, qualitative methods, implicit associations

58.

An Integrative Review of Sensory Marketing: Engaging the Senses to Affect Perception, Judgment and Behavior

Journal of Consumer Psychology (2011), doi:10.1016/j.jcps.2011.08.003
Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business

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59.

Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox

Journal of Consumer Psychology, (2011), doi:10.1016/j.jcps.2011.02.001
Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business

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60.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995
Posted: 21 Jan 2015
CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia Business School - Marketing and Duke University - Fuqua School of Business

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