Aradhna Krishna

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

57

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CITATIONS
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98

Scholarly Papers (57)

1.

Sensory Marketing, Embodiment, and Grounded Cognition: Implications for Consumer Behavior

Journal of Consumer Psychology, 2014
Number of pages: 10 Posted: 16 Jan 2015
Aradhna Krishna and Norbert Schwarz
University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 116 (37,528)

Abstract:

2.

Consumer Response to Retailers' Marketing Environments: An Analysis of Coffee Purchase Data

Journal of Retailing, Vol. 65, 1989
Number of pages: 25 Posted: 21 Jan 2015
Kapil Bawa, Jane T Landwehr and Aradhna Krishna
CUNY Baruch College, University of Texas at Dallas and University of Michigan, Stephen M. Ross School of Business
Downloads 101 (70,022)
Citation 1

Abstract:

3.

Improving the Efficiency of Course Bidding at Business Schools: Field and Laboratory Studies

Marketing Science, Vol. 27, pp. 262-282, March/April 2008
Number of pages: 48 Posted: 26 Oct 2008
Aradhna Krishna and M. Utku Ünver
University of Michigan, Stephen M. Ross School of Business and Boston College - Department of Economics
Downloads 95 (190,551)
Citation 6

Abstract:

4.

Feminine to Smell But Masculine to Touch? Multisensory Congruence and Its Effect on the Aesthetic Experience

Journal of Consumer Psychology 20 (2010) 410-418
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna, Ryan Elder and Cindy Caldara
University of Michigan, Stephen M. Ross School of Business, Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Grenoble
Downloads 86 (72,790)

Abstract:

5.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 84 (142,398)

Abstract:

dynamic imagery, logo design, brand attitudes, engagement, perceived movement

6.

Consumer Perceptions of Promotional Activity

Journal of Marketing, Vol. 55, p. 4, 1991
Number of pages: 13 Posted: 20 Jan 2015
Aradhna Krishna, Imran S. Currim and Robert Shoemaker
University of Michigan, Stephen M. Ross School of Business, Independent and New York University (NYU) - Leonard N. Stern School of Business
Downloads 68 (125,891)
Citation 5

Abstract:

7.

Smellizing Cookies and Salivating: A Focus on Olfactory Imagery

Journal of Consumer Research, Vol. 41 (June 2014), 18-34
Number of pages: 17 Posted: 03 Sep 2014 Last Revised: 30 Dec 2016
Aradhna Krishna, Maureen Morrin and Eda Sayin
University of Michigan, Stephen M. Ross School of Business, Temple University - Fox School of Business and Management and IE Business School
Downloads 66 (164,689)

Abstract:

8.

Knowledge Creation in Consumer Research: Multiple Routes, Multiple Criteria

Journal of Consumer Psychology 22 (2012) 473-485
Number of pages: 13 Posted: 16 Jan 2015
University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making, University of Florida - Warrington College of Business Administration, University of Michigan, Stephen M. Ross School of Business, New York University (NYU) - Department of Marketing and Koc University
Downloads 52 (151,072)

Abstract:

9.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 44 (182,259)

Abstract:

dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

10.

Exploring the Superadditive Effects of Scent and Pictures on Verbal Recall: An Extension of Dual Coding Theory

Journal of Consumer Psychology 20 (2010) 317-326
Number of pages: 10 Posted: 21 Jan 2015
M Lwin, Maureen Morrin and Aradhna Krishna
Nanyang Technological University (NTU), Temple University - Fox School of Business and Management and University of Michigan, Stephen M. Ross School of Business
Downloads 44 (188,146)
Citation 1

Abstract:

11.

Imagining Thin: Why Vanity Sizing Works

Number of pages: 8 Posted: 16 Jan 2015
Nilüfer Z. Aydinoğlu and Aradhna Krishna
Koc University and University of Michigan, Stephen M. Ross School of Business
Downloads 42 (153,688)

Abstract:

12.

Product Scent and Memory

Journal of Consumer Research, Vol. 37, June 2010
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna, M Lwin and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business, Nanyang Technological University (NTU) and Temple University - Fox School of Business and Management
Downloads 29 (170,449)
Citation 1

Abstract:

13.

Is Scent-Enhanced Memory Immune to Retroactive Interference?

Journal of Consumer Psychology 21 (2011) 354-361
Number of pages: 8 Posted: 21 Jan 2015
Maureen Morrin, Aradhna Krishna and M Lwin
Temple University - Fox School of Business and Management, University of Michigan, Stephen M. Ross School of Business and Nanyang Technological University (NTU)
Downloads 22 (279,648)

Abstract:

14.

The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice

Journal of Consumer Research, Vol. 31, No. 3, 2004
Number of pages: 11 Posted: 21 Jan 2015
Christina L. Brown and Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 21 (315,296)
Citation 5

Abstract:

15.

Retailers' Dynamic Pricing and Ordering Decisions: Category Management Versus Brand-by-Brand Approaches

Journal of Retailing 86 (2, 2010) 172-183, Tuck School of Business Working Paper No. 2552122
Number of pages: 12 Posted: 21 Jan 2015
Joseph M. Hall, Praveen K. Kopalle and Aradhna Krishna
Tuck School of Business at Dartmouth, Tuck School of Business at Dartmouth and University of Michigan, Stephen M. Ross School of Business
Downloads 20 (306,909)

Abstract:

16.

Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation

Journal of Consumer Research, 2014, Columbia Business School Research Paper No. 15-13
Number of pages: 28 Posted: 16 Jan 2015
University of South Florida, University of South Florida, University of Michigan, Stephen M. Ross School of Business and Columbia Business School - Marketing
Downloads 20 (378,285)

Abstract:

17.

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research, Vol. XXXI (February 1994), 76-91
Number of pages: 21 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 19 (304,269)
Citation 2

Abstract:

18.

Experiments on Strategic Choice and Markets

Marketing Letters, 19, (3-4), 417-429, 2008, Robert H. Smith School Research Paper No. RHS 2552156
Number of pages: 13 Posted: 21 Jan 2015
Duke University - Fuqua School of Business, University of California, Berkeley - Haas School of Business, University of Michigan, Stephen M. Ross School of Business, University of Texas at Arlington, Duke University - Fuqua School of Business, University of California, Berkeley - Marketing Group, Texas A&M University - Department of Marketing, University of Houston - C.T. Bauer College of Business, University of California, Berkeley - Economic Analysis & Policy Group, University of California, Santa Cruz and University of Maryland - Robert H. Smith School of Business
Downloads 18 (400,500)
Citation 2

Abstract:

19.

Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues

Journal of Consumer Research, Inc., Vol. 34, April 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna and Maureen Morrin
University of Michigan, Stephen M. Ross School of Business and Temple University - Fox School of Business and Management
Downloads 18 (254,066)
Citation 1

Abstract:

20.

When Walmart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Journal of Marketing Research (JMR), 2009
Number of pages: 51 Posted: 21 Jan 2015
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna and Mike Kruger
Tuck School of Business at Dartmouth, Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business and Dominican University
Downloads 17 (345,645)
Citation 1

Abstract:

21.

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

Journal of Consumer Research, Inc., Vol. 35, December 2008
Number of pages: 14 Posted: 21 Jan 2015
Aradhna Krishna and Rohini Ahluwalia
University of Michigan, Stephen M. Ross School of Business and University of Minnesota - Twin Cities - Carlson School of Management
Downloads 15 (304,269)
Citation 2

Abstract:

22.

Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions

Management Science, 45(8):1041-1056,1999
Number of pages: 17 Posted: 21 Jan 2015
Aradhna Krishna and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 14 (333,017)
Citation 2

Abstract:

23.

A Meta-Analysis of the Impact of Price Presentation on Perceived Savings

Journal of Retailing, 78 (2002) 101–118,
Number of pages: 18 Posted: 21 Jan 2015
University of Michigan, Stephen M. Ross School of Business, Southern Methodist University (SMU) - Edwin L. Cox School of Business, Columbia Business School - Marketing and University of Illinois at Urbana-Champaign - College of Business
Downloads 13 (323,984)
Citation 1

Abstract:

24.

The Manufacturer-Retailer-Consumer Triad: Differing Perceptions Regarding Price Promotions

Journal of Retailing, 77 (2001) 547–569,
Number of pages: 23 Posted: 21 Jan 2015
Page Moreau, Aradhna Krishna and Bari A. Harlam
University of Colorado at Boulder - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and CVS/pharmacy
Downloads 13 (410,164)
Citation 1

Abstract:

25.

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Journal of Consumer Research, Vol. 21, No. 1, 1996
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 12 (391,164)
Citation 2

Abstract:

26.

The Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias

Journal of Consumer Research, Vol. 32, March 2006
Number of pages: 10 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 12 (326,994)
Citation 2

Abstract:

27.

Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay

Journal of Marketing Research, Vol XXVIII, Nov 1991
Number of pages: 11 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 12 (405,274)
Citation 2

Abstract:

28.

Dynamic Influences on Individual Choice Behavior

Marketing Letters, 8:3 (1997): 349-360
Number of pages: 12 Posted: 21 Jan 2015
University of Pennsylvania - Marketing Department, University of California, Berkeley - Marketing Group, University of Michigan at Ann Arbor - Marketing, Tel Aviv University - Eitan Berglas School of Economics, University of Pennsylvania - Marketing Department, University of Michigan, Stephen M. Ross School of Business, University of California, Los Angeles (UCLA) - Policy Area, Duke University - Fuqua School of Business, Rice University, MIT Sloan and New York University (NYU) - Department of Marketing
Downloads 12 (370,477)
Citation 1

Abstract:

29.

The Role of Market Expansion on Equilibrium Bundling Strategies

Managerial and Decision Economics, 20 (7), 365-377, 1999, Tuck School of Business Working Paper No. 2552253
Number of pages: 13 Posted: 21 Jan 2015
Praveen K. Kopalle, Aradhna Krishna and Joao Assuncao
Tuck School of Business at Dartmouth, University of Michigan, Stephen M. Ross School of Business and Catholic University of Portugal (UCP)
Downloads 11 (391,164)
Citation 2

Abstract:

30.

The 'Visual Depiction Effect' in Advertising: Facilitating Embodied Mental Simulation Through Product Orientation

Journal of Consumer Research, Vol. 38, No. 6, April 2012
Number of pages: 17 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 11 (326,994)

Abstract:

31.

The Relationship between Top Trading Cycles Mechanism and Top Trading Cycles and Chains Mechanism

Journal of Economic Theory 132 (2007) 539-547
Number of pages: 9 Posted: 21 Jan 2015
Aradhna Krishna and Yu Wang
University of Michigan, Stephen M. Ross School of Business and Independent
Downloads 11 (395,849)
Citation 1

Abstract:

32.

Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio

Management Science, Vol. 55, No. 9, September 2009, pp. 1469–1485,
Number of pages: 17 Posted: 21 Jan 2015
Aradhna Krishna and Uday Rajan
University of Michigan, Stephen M. Ross School of Business and Stephen M. Ross School of Business, University of Michigan
Downloads 9 (450,728)
Citation 2

Abstract:

33.

Enticing for Me But Unfair to Her: Can Targeted Pricing Evoke Socially Conscious Behavior?

Journal of Consumer Psychology, 2012
Number of pages: 10 Posted: 21 Jan 2015
Yu Wang and Aradhna Krishna
University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 8 (395,849)

Abstract:

34.

The Effect of Advertising Copy on Sensory Thoughts and Perceived Taste

Journal of Consumer Research, Vol. 36, February 2010
Number of pages: 9 Posted: 21 Jan 2015
Ryan Elder and Aradhna Krishna
Brigham Young University - J. Willard and Alice S. Marriott School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 8 (329,921)

Abstract:

35.

Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?

Journal of Marketing Research, Vol. 36, No. 3, (Aug., 1999), pp. 313-326
Number of pages: 15 Posted: 21 Jan 2015
Priya Raghubir and Aradhna Krishna
University of California, Berkeley - Marketing Group and University of Michigan, Stephen M. Ross School of Business
Downloads 7 (284,333)
Citation 6

Abstract:

36.

The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior

Marketing Science, Vol. 11, No. 3. (Summer, 1992), pp. 266-286.
Number of pages: 22 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 7 (471,106)
Citation 5

Abstract:

37.

Should Price Increases Be Targeted? -- Pricing Power and Selective vs. Across-the-Board Price Increases

Management Science, Vol. 53, No. 9, September 2007, pp. 1407-1422
Number of pages: 16 Posted: 20 Jan 2015
Aradhna Krishna, Fred M. Feinberg and Z. John Zhang
University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor - Marketing and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 7 (450,728)
Citation 1

Abstract:

38.

Brand-Level Effects of Stockkeeping Unit Reductions

Journal of Marketing Research, Vol. XLIV (November 2007), 545–559, Robert H. Smith School Research Paper No. RHS 2552205,
Number of pages: 16 Posted: 21 Jan 2015
Jie Zhang and Aradhna Krishna
University of Maryland - Robert H. Smith School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 6 (435,544)
Citation 1

Abstract:

39.

The Impact of Dealing Patterns on Purchase Behavior

Marketing Science, Vol. 13, No. 4. (Autumn, 1994), pp. 351-373
Number of pages: 24 Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business
Downloads 6 (471,106)
Citation 6

Abstract:

40.

Consumer Perception of Deals: Biasing Effects of Varying Deal Prices

Journal of Experimental Psychology: Applied, 1996, Vol. 2, No. 3,187-206
Number of pages: 20 Posted: 21 Jan 2015
Aradhna Krishna and Gita Johar
University of Michigan, Stephen M. Ross School of Business and Columbia Business School - Marketing
Downloads 5 (476,213)
Citation 1

Abstract:

41.

The Optimal Choice of Promotion Vehicles: Front-Loaded or Rear-Loaded Incentives?

Management Science, Vol. 46, No. 3. (Mar., 2000), pp. 348-362
Number of pages: 19 Posted: 21 Jan 2015
Z. John Zhang, Aradhna Krishna and Sanjay K. Dhar
University of Pennsylvania - The Wharton School - Department of Marketing, University of Michigan, Stephen M. Ross School of Business and University of Chicago - Marketing Management
Downloads 5 (430,543)
Citation 5

Abstract:

42.

Timeshare Exchange Mechanisms

Management Science, August 2006
Number of pages: 15 Posted: 21 Jan 2015
Yu Wang and Aradhna Krishna
University of Texas at Dallas - Naveen Jindal School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 4 (461,057)
Citation 2

Abstract:

43.

Behavioral Public Finance: Tax Design as Price Presentation

International Tax and Public Finance, Policy Watch, 10, 189–203, 2003,
Number of pages: 15 Posted: 21 Jan 2015
Aradhna Krishna and Joel B. Slemrod
University of Michigan, Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 4 (476,213)
Citation 13

Abstract:

44.

Price-Matching Guarantees with Endogenous Search: A Market Experiment Approach

Journal of Retailing 87 (2, 2011) 182-193
Number of pages: 12 Posted: 21 Jan 2015
Hong Yuan and Aradhna Krishna
University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 4 (481,170)
Citation 1

Abstract:

45.

Pricing of Mall Services in the Presence of Sales Leakage

Journal of Retailing, Vol. 84, 2008
Number of pages: 24 Posted: 21 Jan 2015
Hong Yuan and Aradhna Krishna
University of Illinois at Urbana-Champaign - College of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 4 (415,174)
Citation 1

Abstract:

46.

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

Journal of Marketing Research, Vol. XXXlX (August 2002) 277-241
Number of pages: 16 Posted: 21 Jan 2015
Fred M. Feinberg, Aradhna Krishna and Z. John Zhang
University of Michigan at Ann Arbor - Marketing, University of Michigan, Stephen M. Ross School of Business and University of Pennsylvania - The Wharton School - Department of Marketing
Downloads 3 (445,694)
Citation 11

Abstract:

47.

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

Journal of Consumer Research, Vol. 37, April 2011
Number of pages: 18 Posted: 21 Jan 2015
Nilufer Aydinoglu and Aradhna Krishna
Koc University and University of Michigan, Stephen M. Ross School of Business
Downloads 2 (455,903)
Citation 1

Abstract:

48.

Estimating the Effects of Higher Coupon Face Values on the Timing of Redemptions, the Mix of Coupon Redeemers and Purchase Quantity

Psychology and Marketing, Vol. 9 (6), Nov.-Dec. 1992
Number of pages: 15 Posted: 21 Jan 2015
Aradhna Krishna and Robert Shoemaker
University of Michigan, Stephen M. Ross School of Business and New York University (NYU) - Leonard N. Stern School of Business
Downloads 2 (366,769)

Abstract:

49.

The Effect of Self-Construal on Spatial Judgments

Journal of Consumer Research, Vol. 35, August 2008
Number of pages: 12 Posted: 21 Jan 2015
Aradhna Krishna, Rongrong Zhou and Shi Zhang
University of Michigan, Stephen M. Ross School of Business, Hong Kong University of Science & Technology (HKUST) - HKUST School of Business and Management and University of California, Los Angeles (UCLA) - Marketing Area
Downloads 1 (481,170)
Citation 1

Abstract:

50.

The Effect of Line Configuration on Perceived Numerosity of Dotted Lines

Memory and Cognition, 1997
Number of pages: 16 Posted: 21 Jan 2015
Aradhna Krishna and Priya Raghubir
University of Michigan, Stephen M. Ross School of Business and University of California, Berkeley - Marketing Group
Downloads 1 (504,258)

Abstract:

51.

When Bigger is Better (And When It is Not): Implicit Bias in Numeric Judgments

Journal of Consumer Research, Forthcoming, Tuck School of Business Working Paper No. 2881320
Number of pages: 78 Posted: 08 Dec 2016
Ellie Kyung, Manoj Thomas and Aradhna Krishna
Tuck School of Business at Dartmouth, Cornell University - Samuel Curtis Johnson Graduate School of Management and University of Michigan, Stephen M. Ross School of Business
Downloads 0 (430,543)

Abstract:

implicit memory, interference, numerical cognition, rating format, mindset, cross-cultural marketing

52.

Turning Off the Lights: Consumers’ Environmental Efforts Depend on Visible Efforts of Firms

Journal of Marketing Research, Forthcoming
Number of pages: 59 Posted: 13 Sep 2016
Wenbo Wang, Aradhna Krishna and Brent McFerran
Hong Kong University of Science & Technology, University of Michigan, Stephen M. Ross School of Business and Simon Fraser University (SFU) - Beedie School of Business
Downloads 0 (339,250)

Abstract:

sustainability, green marketing, corporate social responsibility, price image, reactance

53.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Aradhna Krishna, Luca Cian and Tatiana Sokolova
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 0 (219,455)

Abstract:

sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor

54.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
Luca Cian, Aradhna Krishna and Norbert Schwarz
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 0 (296,462)

Abstract:

rationality, emotion, vertical placement, conceptual metaphor, marketing communication, visual persuasion, object positioning, consumer behavior

55.

Can Supporting a Cause Decrease Donations and Happiness? The Cause Marketing Paradox

Journal of Consumer Psychology, (2011), doi:10.1016/j.jcps.2011.02.001
Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business

Abstract:

56.

Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle

Journal of Business Research, Vol. 33, No. 1, 1995
Posted: 21 Jan 2015
CVS/pharmacy, University of Michigan, Stephen M. Ross School of Business, Columbia Business School - Marketing and Duke University - Fuqua School of Business

Abstract:

57.

An Integrative Review of Sensory Marketing: Engaging the Senses to Affect Perception, Judgment and Behavior

Journal of Consumer Psychology (2011), doi:10.1016/j.jcps.2011.08.003
Posted: 21 Jan 2015
Aradhna Krishna
University of Michigan, Stephen M. Ross School of Business

Abstract: