Jie Zhang

Stephen M. Ross School of Business at the University of Michigan

701 Tappan Street

Ann Arbor, MI MI 48109

United States

SCHOLARLY PAPERS

2

DOWNLOADS

340

CITATIONS

1

Scholarly Papers (2)

1.

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Ross School of Business Paper No. 891
Number of pages: 27 Posted: 10 May 2006
Jie Zhang
Stephen M. Ross School of Business at the University of Michigan
Downloads 282 (86,440)

Abstract:

promotion decisions, brand choice models, decision mechanism, consideration set formation, econometric models

2.

When Walmart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes

Journal of Marketing Research (JMR), 2009
Number of pages: 51 Posted: 21 Jan 2015
Tuck School of Business at Dartmouth, Stephen M. Ross School of Business at the University of Michigan, University of Michigan, Stephen M. Ross School of Business and Dominican University
Downloads 17 (345,491)
Citation 1

Abstract: