Nilufer Aydinoglu

Koc University

Istanbul, 34450

Turkey

SCHOLARLY PAPERS

4

DOWNLOADS

441

1

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Scholarly Papers (4)

1.

Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising

Journal of Consumer Psychology 24, 4 (2014) 506–519
Number of pages: 14 Posted: 23 Aug 2014 Last Revised: 07 Jan 2016
Nilufer Aydinoglu and Luca Cian
Koc University and University of Virginia - Darden School of Business
Downloads 211 (141,957)

Abstract:

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Advertising, Pictures, Self-esteem, Mental imagery

2.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
Aradhna Krishna, Luca Cian and Nilufer Aydinoglu
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 116 (234,983)

Abstract:

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Sensory Marketing, Packaging, Design, Customer Experience, Consumption

3.

Positioning Multi-Country Brands: The Impact of Heterogeneity in Cultural Values and Competitive Set

Ross School of Business Paper No. 1201
Number of pages: 60 Posted: 06 Oct 2013
Rajeev Batra, Charles Zhang, Nilufer Aydinoglu and Fred M. Feinberg
University of Michigan, Stephen M. Ross School of Business, Boston College - Carroll School of Management, Koc University and University of Michigan at Ann Arbor - Marketing
Downloads 97 (265,903)

Abstract:

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Cross-cultural values, global brands, international marketing strategy, brand image

4.

Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption

Journal of Consumer Research, Vol. 37, April 2011
Number of pages: 18 Posted: 21 Jan 2015
Nilufer Aydinoglu and Aradhna Krishna
Koc University and University of Michigan, Stephen M. Ross School of Business
Downloads 17 (529,631)

Abstract:

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